Netlog <ul><li>Experiences from Europe’s leading social portal </li></ul>
Netlog: company <ul><li>Belgium-based publisher of popular online social media </li></ul><ul><li>20 employees </li></ul><u...
Netlog in numbers <ul><li>9 European languages </li></ul><ul><li>20 million members throughout Europe </li></ul><ul><li>30...
Netlog: the concept <ul><li>Pan-European Social Portal where users can communicate and connect with: </li></ul><ul><ul><li...
Friends network: Friendslog
Like-minded people: Music
Like-minded people: Events
Like-minded people: Videos
Like-minded people: Clans
Like-minded people: Tags
Age- and geotargeted community <ul><li>Filter </li></ul><ul><li>No language crossing:  </li></ul><ul><ul><li>Avoid languag...
Site Layers
Why visiting Netlog?
What can be disclosed on Netlog?
What can’t be disclosed on Netlog? <ul><li>Dutch example: ZIP code is revealing the actual street </li></ul>
Privacy Statement <ul><li>To guarantee everyone’s safety and privacy, Netlog does not allow the publication of personal da...
Hiding information <ul><li>For much of your personal data, you can choose on your Dashboard what you want to publish on yo...
Privacy Settings
General warnings <ul><li>Inform your parents/guardians that you are using Netlog </li></ul><ul><li>Do not tell anyone your...
How about minors? <ul><li>Terms & Conditions:  </li></ul><ul><ul><li>Minors should have the permission of one of their par...
Authentication data <ul><li>No eID </li></ul><ul><li>Confirmed e-mail address </li></ul><ul><li>IP address: </li></ul><ul>...
Identity and Identity Theft <ul><li>By registering, you agree that you are providing true, accurate and complete informati...
Use of data <ul><li>Registered at Belgian Privacy Commission </li></ul><ul><li>European law concerning the protection of p...
How do we find out about abuse? <ul><li>Report abuse button on pm’s, pictures, blogs, profiles, videos... </li></ul><ul><l...
How do we cope with abuse? <ul><li>Notice and Take Down Regime (inappropriate content) </li></ul><ul><li>Notice and Report...
Some quotes <ul><li>You Get To Meet New People And That's Good Because I Love Meeting New People (JayEss07) </li></ul><ul>...
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Netlog

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It is a social network it helps u to have a group of people under a site... Its helps u to find ur friend easier... ... friends group network ...

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Netlog

  1. 1. Netlog <ul><li>Experiences from Europe’s leading social portal </li></ul>
  2. 2. Netlog: company <ul><li>Belgium-based publisher of popular online social media </li></ul><ul><li>20 employees </li></ul><ul><li>32 freelance community managers and moderators </li></ul><ul><li>Funding of € 5 million by Index Ventures </li></ul>
  3. 3. Netlog in numbers <ul><li>9 European languages </li></ul><ul><li>20 million members throughout Europe </li></ul><ul><li>30 million unique visitors per month </li></ul><ul><li>150 million visits per month </li></ul><ul><li>3 billion monthly page views </li></ul><ul><li>1,5 billion online minutes per month </li></ul><ul><li>Target audience: 14-24 </li></ul><ul><ul><li>Median age: 17 </li></ul></ul><ul><ul><li>Average Age: 21 </li></ul></ul>
  4. 4. Netlog: the concept <ul><li>Pan-European Social Portal where users can communicate and connect with: </li></ul><ul><ul><li>...their friends network: </li></ul></ul><ul><ul><ul><li>Friendslog </li></ul></ul></ul><ul><ul><li>...like-minded people: </li></ul></ul><ul><ul><ul><li>Music, Events, Videos, Clans , Tags </li></ul></ul></ul><ul><ul><li>...their community: </li></ul></ul><ul><ul><ul><li>age- and geotargeted community of Netloggers </li></ul></ul></ul>
  5. 5. Friends network: Friendslog
  6. 6. Like-minded people: Music
  7. 7. Like-minded people: Events
  8. 8. Like-minded people: Videos
  9. 9. Like-minded people: Clans
  10. 10. Like-minded people: Tags
  11. 11. Age- and geotargeted community <ul><li>Filter </li></ul><ul><li>No language crossing: </li></ul><ul><ul><li>Avoid language pollution </li></ul></ul><ul><ul><li>Easier for moderators </li></ul></ul>
  12. 12. Site Layers
  13. 13. Why visiting Netlog?
  14. 14. What can be disclosed on Netlog?
  15. 15. What can’t be disclosed on Netlog? <ul><li>Dutch example: ZIP code is revealing the actual street </li></ul>
  16. 16. Privacy Statement <ul><li>To guarantee everyone’s safety and privacy, Netlog does not allow the publication of personal data like </li></ul><ul><ul><li>telephone numbers </li></ul></ul><ul><ul><li>addresses </li></ul></ul><ul><ul><li>e-mail addresses </li></ul></ul>
  17. 17. Hiding information <ul><li>For much of your personal data, you can choose on your Dashboard what you want to publish on your profile page. </li></ul><ul><li>For example: birth date </li></ul>
  18. 18. Privacy Settings
  19. 19. General warnings <ul><li>Inform your parents/guardians that you are using Netlog </li></ul><ul><li>Do not tell anyone your home address </li></ul><ul><li>Do not tell anyone your telephone numbers </li></ul><ul><li>Blacklist people you don’t want to talk to </li></ul><ul><li>Inform Netlog and/or your parents as soon as you get weird or upsetting messages </li></ul><ul><li>Don’t meet people you’ve met online, or be very careful when doing it </li></ul>
  20. 20. How about minors? <ul><li>Terms & Conditions: </li></ul><ul><ul><li>Minors should have the permission of one of their parents or legal guardian before registering. </li></ul></ul><ul><ul><li>In any case, you should be older than 13 to register. </li></ul></ul>
  21. 21. Authentication data <ul><li>No eID </li></ul><ul><li>Confirmed e-mail address </li></ul><ul><li>IP address: </li></ul><ul><ul><li>registration </li></ul></ul><ul><ul><li>every login </li></ul></ul><ul><ul><li>every action </li></ul></ul><ul><li>Trust: security label (MSISDN) </li></ul>
  22. 22. Identity and Identity Theft <ul><li>By registering, you agree that you are providing true, accurate and complete information </li></ul><ul><li>All data you upload or post must not violate or infringe upon the rights of authors, patents or trademarks, or the intellectual, privacy, personality or publicity rights of a third party </li></ul>
  23. 23. Use of data <ul><li>Registered at Belgian Privacy Commission </li></ul><ul><li>European law concerning the protection of private data </li></ul><ul><li>Data can be used for commercial targeting (explicit consent) </li></ul>
  24. 24. How do we find out about abuse? <ul><li>Report abuse button on pm’s, pictures, blogs, profiles, videos... </li></ul><ul><li>[email_address] </li></ul><ul><li>24/7 moderation </li></ul>
  25. 25. How do we cope with abuse? <ul><li>Notice and Take Down Regime (inappropriate content) </li></ul><ul><li>Notice and Report regime (illegal content) </li></ul><ul><li>FCCU and local authorities </li></ul><ul><li>International requests: rogatory commission required </li></ul>
  26. 26. Some quotes <ul><li>You Get To Meet New People And That's Good Because I Love Meeting New People (JayEss07) </li></ul><ul><li>it is safe and a fun way to make friends across the world (lil_sweet_lydia) </li></ul><ul><li>i like looking at pictures just because it is fun. (slim_pickens) </li></ul><ul><li>I like the free picture uploads. (Alchemelia) </li></ul><ul><li>I like that you can chat and make friends, because I am a talker and I love to make new friends. I also like that you make sure we are safe but give us our freedom of language and crap. </li></ul><ul><li>I love the whole idea of netlog!!! </li></ul><ul><li>What I like most about Netlog, is that I can meat and get to know a lot of different kinds of people on Internet in a very short time. Resulting in a huge groupe of friends and fans from all around the wourld ;) </li></ul><ul><li>It’s a fast and easy way to interact with my mates and I use it all the time. </li></ul>

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