Investment Opportunity<br />www.grupoffer.com<br />“Innovative social buying platform targeting 50 million Hispanic market”<br />
Executive Summary.<br />Solution<br />Target Market<br />+<br />Market and sell exclusive and aggregated content.<br />Hispanic community<br /><ul><li>Largest single ethnic market in US @ 50+ million and growing.
Real demand for relatable content in native language.</li></ul>Points based loyalty and affiliate marketing engagement and stickiness<br />Viral word of mouth / referral marketing approach<br />Grupoffer combines the power of loyalty marketing and social media to deliver a unique social buying experience to the underserved and underpenetrated Hispanic market<br />
Experienced executive team.<br />Peter Adler<br />Sales and Marketing<br />17+ year veteran providing sales and marketing advice to companies entering the Latin American market abroad and marketing to the Latin American community here in the U.S. Peter has lived and worked throughout Latin America and consulted with companies including Nike, Sara Lee, Rite Aid, JC Penney, Costco and numerous others. <br />Fernando Munoz<br />Technology<br />20+ year technology architect having built several scalable and high transaction volume web based businesses. Fernando has startup and big company leadership experience. His last venture he built and integrated a network of online forums which combined has over 135 million page views per month and 13 million unique visitors. <br />Patrick Gildea<br />Finance and Product Strategy<br />15+ year hands-on finance and strategy executive with deep domain expertise in online and consumer payments and loyalty. Patrick has held senior roles in both public and private PE and venture backed companies during his career. Patrick’s involvement in his first startup led to a +$100M exit and in his second startup he helped it grow from $1Bn to $5Bn in revenue in 2 years. <br />Experienced and seasoned leadership team with deep domain expertise<br />
Large fast growing market opportunity.<br />Hispanic share of daily deal market $766M+ by 2015<br />$USD MM<br /> Hispanic population in US<br />62% CAGR<br />50+ million<br />36% CAGR<br />Hispanic’s estimated buying power<br />$ 1 trillion<br />Hispanic’s shop online at least 1x month<br />53%<br />Source: Needham & Company LLC, Jan 2011. <br />Note: Hispanic share is calculated based on management estimate, using a percentage of population starting at 8% in 2010 growing 1-2% per year to 17% by 2015 to match % of US population that are Hispanic. <br />Grupoffer believes there is a huge opportunity in the daily deal space to shift share and drive market adoption among Hispanic consumers by offering tailored content in their language of choice<br />
Innovative product suite.<br />Exclusive<br />Daily Offers<br />+<br />Exclusive <br />Free content / <br />Couponing<br />Spanish -> English<br />+ <br />Web Browser -> Mobile<br />Redemption loop <br />&<br />Customer spend tracking<br />3rd Party Integration for<br />National Footprint <br />and Deal Push and Pull<br />Grupoffer’s product suite is designed to deliver unique deal content and bridge the Hispanic consumer with merchants that target this large and fast growing consumer demographic.<br />
Creative social strategy.<br />“R”etention<br />“C”onversion<br />“A”cquisition<br />Interactive platform designed to reward users for social sharing and fun activities<br /><ul><li>High perceived value point based real time rewards
Referral marketing dynamics</li></ul>Networking effecting- using a multi-level marketing approach<br /><ul><li>Invite friends (email, social networks)
Earn points on own purchases and from purchases by those in your network</li></ul>Lucrative points balance<br />+<br />=<br /><ul><li>Members equity creates high switching cost for our users.
Ongoing engagement vs. one-time spot reward (aka invite 3 who buy and then get $10 bucks)
Referral marketing vs. PPC and traditional media – 6x higher conversion rate</li></ul>Grupoffer Difference<br />Grupoffer’s proprietary web platform is built around a social sharing strategy that uses points to motivate and reward social engagement and network building activities which drive A.C.R.<br />
Competitive advantages.<br />Grupoffer believes its unique social buying experience and first mover status gives it key competitive advantages in penetrating the lucrative Hispanic consumer market. <br />
Why we will win.<br />Grupoffer’s strategy is to become the preeminent social buying site for the Hispanic market. Our goal is to gain market share by creating a unique and identifiable brand around this consumer base and leverage the power of loyalty to scale and defend. <br />