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Four Steps to Social Media Success

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Presentation by Dave Briggs, Digital Enabler and Conference Chair at the PSFBuzz North East social media conference for local government, 7 July 2009, Newcastle. A Public Sector Forums conference.

Published in: Technology, Business
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Four Steps to Social Media Success

  1. 1. Four steps to social media ‘success’ Dave Briggs
  2. 2. @davebriggs d@vebrig.gs www.davepress.ne t
  3. 3. A couple of stories
  4. 4. This stuff changes lives:
  5. 5. From the benefits office to Downing Street in 5 years (and a blog)
  6. 6. Websites don’t change the world. People do.
  7. 7. Web 1.0 v Web 2.0
  8. 8. “You Don't Have to Like Everything.”
  9. 9. What does this mean?
  10. 10. A frankly scary pace of change
  11. 11. "Communications tools don't get socially interesting until they get technologically boring"
  12. 12. The Long Tail (something about niches)
  13. 13. "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."
  14. 14. Here C omes E verybody (not Humphrey Chimpden Earwicker)
  15. 15. Self organising
  16. 16. Individual and yet social
  17. 17. Infobesity?
  18. 18. “There is no information overload, only filter failure”
  19. 19. Open source
  20. 20. Free as in: a) beer or b) speech?
  21. 21. “Given enough eyeballs all bugs are shallow”
  22. 22. New people will expect this stuff
  23. 23. Effect for Local Gov: Reach Interest Engagement
  24. 24. If you don’t do it, someone else will
  25. 25. Serendipity
  26. 26. If you build it, they won’t come
  27. 27. Creators Critics Collectors Joiners Spectators Inactives
  28. 28. Interactive websites need interactive organisations
  29. 29. Non professional?
  30. 30. Worse is better?
  31. 31. “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”
  32. 32. Prototype!
  33. 33. New roles:
  34. 34. Community Manager Social Reporter Online Cultivator Digital Cutator
  35. 35. A 4 point plan
  36. 36. Listen Acknowledge Create Share
  37. 37. Start small
  38. 38. Create a community
  39. 39. Get people to care
  40. 40. Make policy
  41. 41. Don’t over strategise
  42. 42. Make it fun
  43. 43. “If you don’t like change, you’ll like irrelevance even less”
  44. 44. So, JFDI

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