Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Vrm Wedding


Published on

Short presentation to kick-start a VRM discussion at the European Identity Conference, Munich 2008

Published in: Technology, Business
  • Be the first to comment

Vrm Wedding

  1. 1. A VRM Wedding Phil Whitehouse Paul Downey ID EUROPEAN IDENTITY CONFERENCE April 2008
  2. 2. Advertising is Broken
  3. 3. Informed Decision Language Evolution
  4. 4. Strange Products Language Evolution [software] [minutes] Abundance
  5. 5. Strange Segmentation Language Evolution [paint] [film] [olive oil] Chemists
  6. 6. Comparing Comparisons
  7. 7. Standardization Language Evolution
  8. 8. Language Evolution Language Evolution Pidgin feedback! Creole
  9. 9. Rational Descisions? Language Evolution Emotional Rational