Finding information on the Web - methodology


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Summary of a course on how to find information on the Web. People usually do not search in a systematic way and mostly rely upon intuition.
This presentation provides a guideline on how to find information taking into account various ways.

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  • Hebrew-English
  • Different jargon , different disciplines, different names for the same information… Important to create knowledge that will serve the different users in the chain
  • אצם הדג : חומר , ציוד , שיטה , חומר שיטת ניתוח
  • How to keep this information : favorites…
  • Finding information on the Web - methodology

    1. 1. Finding Information towards a methodology 2011 Ayala Alternative Organizational Consulting Ltd. By Philippe Scheimann MSc MBA CEO Ayala Alternative Organizational Consulting [email_address]
    2. 2. Philippe Scheimann <ul><li>CEO of Ayala Alternative Organizational Consulting </li></ul><ul><li>MSc + MBA </li></ul><ul><li>Professional experience on the Internet since 1990 </li></ul><ul><li>Consultant & Entrepreneur </li></ul>
    3. 3. Overall view: finding information <ul><li>A 6 step process: </li></ul><ul><li>Define your Topic </li></ul><ul><li>Analyze your Topic </li></ul><ul><li>4 types of search tools </li></ul><ul><li>Table: Search Strategy </li></ul><ul><li>Summarized evaluation </li></ul><ul><li>Go back to step 1 </li></ul>
    4. 4. Define your Topic Questions to answer <ul><li>How much info do you need </li></ul><ul><li>How current </li></ul><ul><li>Type of information </li></ul><ul><li>Time frame </li></ul><ul><li>Language </li></ul><ul><li>Broad subject </li></ul><ul><li>Which source of information </li></ul>
    5. 5. Analyze your Topic List of key words <ul><li>Unique words used ? '+‘ </li></ul><ul><li>Any expression to be put into “expression&quot; </li></ul><ul><li>Any words you don’t want to use? '-‘ </li></ul><ul><li>What are the synonyms ? ‘~’ Use of following sites for focus: </li></ul><ul><ul><li>, ask, Answers , </li></ul></ul><ul><ul><li>Collarity , </li></ul></ul><ul><ul><li>Google… </li></ul></ul>
    6. 6. Focus – use of
    7. 7. 4 types of search tools <ul><li>Search Engines </li></ul><ul><li>Subject Directories </li></ul><ul><li>Invisible Web </li></ul><ul><li>Search 2.0 </li></ul>
    8. 8. Search Engines <ul><li>Google </li></ul><ul><li>Alternatives: </li></ul><ul><ul><li> for engineers </li></ul></ul><ul><ul><li> >20 billion &quot;web objects“ </li></ul></ul><ul><ul><li> > 2 billion searchable pages </li></ul></ul><ul><ul><li> by Microsoft </li></ul></ul>
    9. 10. Why Google? <ul><li>Simply the best search engine </li></ul><ul><li>Biggest web search engine database:50% of the searchable Web </li></ul><ul><li>Includes powerful features and applications </li></ul>
    10. 11. How Google works <ul><li>Spider program finds pages on the web & builds database </li></ul><ul><li>Search program gives you ways to search this database </li></ul><ul><li>Page Rank™ arranges your results </li></ul><ul><li>Word proximity and placement </li></ul><ul><li>linking to a page - notion of cluster </li></ul><ul><li>Importance - traffic, popularity of pages </li></ul>
    11. 12. Google preferences
    12. 13. Google account
    13. 14. “ Easy” examples using Google <ul><li>Calculator 1200 * 34 </li></ul><ul><li>Speed of light, radius of the earth </li></ul><ul><ul><li>&quot;speed of light is * meter per second“ </li></ul></ul><ul><li>“ The world wide web was invented by *&quot; </li></ul><ul><li>patent 7,169,489 </li></ul><ul><li>Flight # </li></ul><ul><li>Address: George W.Bush Washington DC </li></ul>
    14. 15. Use of some Operators oil refining  oil OR refining   “ Oil refining &quot;   refining – sugar   ~ refining technologies   define: refining   oil * refining   the words oil and refining either the word Oil or the word Refining the exact phrase oil refining the word refining but NOT the word sugar technologies info for both the word refining and its synonyms: purify , etc. definitions of the word refining from around the Web. the words oil and refining separated by one or more words.
    15. 17. Advanced Search - Google <ul><li>OR, AND is per default </li></ul><ul><li>Include (+) or Exclude (-) </li></ul><ul><li>Similar Words ~ </li></ul><ul><li>Exact Phrase “ “ </li></ul><ul><li>List Similar Pages </li></ul><ul><li>operator:search_term </li></ul><ul><ul><li>Site e.g. </li></ul></ul><ul><ul><li>Filetype e.g. filetype:pdf </li></ul></ul><ul><ul><li>Link e.g. </li></ul></ul><ul><ul><li>Intitle </li></ul></ul><ul><ul><li>Inurl </li></ul></ul><ul><ul><li>related </li></ul></ul>
    16. 18.
    17. 20. Subject Directories chosen by people <ul><li>http:// selected by the Open Directory Project </li></ul><ul><li>Librarians' Index http:// </li></ul><ul><li>Infomine compiled by academic librarians of the Universities of California. </li></ul>
    18. 21.
    19. 22. Invisible Web <ul><li>Deep Web </li></ul><ul><li>Deepnet </li></ul><ul><li>Hidden Web Refers to World Wide Web content not part of the surface Web indexed by search engines </li></ul>
    20. 23. Invisible Web – cont’ <ul><li>Archives, buyers guides, calendars of trade fairs and events, industry website link lists, statistical information, interactive databases, glossaries, encyclopedias, dictionaries, acronym lists, etc. </li></ul><ul><li>Intute </li></ul><ul><li> </li></ul><ul><li>Librarians' Internet Index: </li></ul><ul><li>Internet Archive: </li></ul><ul><li>direct search: </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    21. 24. Search 2.0 <ul><li>Newsgroups </li></ul><ul><ul><li>Usenet e.g sci.engr.control </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Managed by companies </li></ul></ul><ul><ul><li>Managed by individuals </li></ul></ul><ul><li>Blogs (e.g General Motors ) </li></ul><ul><ul><li>Technorati Search Engine for Blogs </li></ul></ul><ul><li>Twitter: </li></ul><ul><li>Social Bookmarking (diigo, delicious) </li></ul>
    22. 26. Finding information – 6 step process: 1,2 Define & Analyze your topic 3,4 Four types of search tools & Search Strategy Table 5,6 Summarized evaluation & Go back to step 1 Search Engines Subject Directories &quot;Invisible Web&quot; Search 2.0 Sentence Use &quot; &quot;. Check the subject of your search Look for a specialized database when searching for Facts, Statistics etc. newsgroups: google weblog:technorati Twitter Social bookmark No distinctive words Use as many words as possible Try to find distinctive terms in Subject Directories General topic not first choice Look for a specialized Subject Directory focused on topic: about, answers, wikipedia Narrow and specific Boolean searching e.g Oil and Gas > Operating Companies Looking for facts, statistics etc
    23. 27. Summarized evaluation
    24. 28. Summarized evaluation Before clicking: <ul><li>Read URL </li></ul><ul><li>Personal name </li></ul><ul><li>Personal page ~ </li></ul><ul><li>commercial ISP or </li></ul><ul><li>Type of domain: .com, .org, .gov... </li></ul>
    25. 29. Summarized evaluation When entering the site: <ul><li>Check &quot;About“ </li></ul><ul><li>Look for the date &quot;last updated&quot; </li></ul><ul><li>Check the authority of the author: &quot;Googling the author&quot; or zoominfo or pipl </li></ul><ul><li>What is the objective of this site? </li></ul><ul><li>Information: is it accurate, current, objective ? </li></ul><ul><li>Contact </li></ul><ul><li>Owner of the domain: Who is or </li></ul><ul><li>Credentials </li></ul><ul><li>Publications </li></ul><ul><li>Outside links </li></ul><ul><li>Reverse linking Use URL information and in Google link:URL </li></ul><ul><li>Check the page up in Librarians' Index, Infomine,, AcademicInfo… </li></ul>
    26. 30. Evaluation - Example <ul><li>http:// vs. http:// </li></ul>
    27. 31. <ul><li>&quot;We are drowning in information and starving for knowledge&quot; R.D. Roger </li></ul>Information and knowledge development