On Public Relations
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Manage Perceptions. Accelerate Growth. Uplift Lives.
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On Public Relations
- 2. Perception is reality How people perceive the truth - - ideas, things, persons, and corporations – and how they act based on their perceptions are part and parcel of reality. Managing these perceptions is essential to taking hold and reshaping the present towards a better future.
- 5. PR is managing perceptions
- 7. Public relations does not only mean good publicity or looking good or even better access to the mainstream and online media Public relations also means better access • To markets • To the business community • To government officials and agencies Government Business Markets Media