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Making PR work in VisMin, Philippines

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The presentation of PRWorks founder and CEO Doris Isubal-Mongaya on doing public relations in Visayas and Mindanao in the Philippines.

Published in: Marketing
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Making PR work in VisMin, Philippines

  1. 1. MAKING PR WORK IN VISMIN DORIS ISUBAL-MONGAYA PRWORKS CEO AND FOUNDER
  2. 2. FOR THE LAST 15 YEARS, WE HAVE BEEN HELPING GLOBAL AND LOCAL BRANDS AND ORGANIZATIONS ESTABLISH A FOOTHOLD IN THE VISAYAS AND MINDANAO DORISMONGAYA | MAKINGPR WORK INVISMIN
  3. 3. WHY IS VISMIN IMPORTANT? 40% 1 2 . 0 NCR VI VII VIII IX X XI XII ARMMCaraga FOR MANY BRANDS, PRESENCE IN LUZON IS NOT ENOUGH BECAUSE OF THE VAST MARKET IN VISMIN DORISMONGAYA | MAKINGPR WORK INVISMIN 1 0 . 0 8 . 0 6 . 0 4 . 0 2 . 0 0 . 0
  4. 4. FOR MORE THAN A DECADE, GLOBE TELECOM HAS BEEN REACHING OUT TO THE VISMIN MARKET AND WE HAVE BEEN HELPING OUT SINCE 2009. When they announced their collaboration with Disney in Manila in 2015, they had pocket media events held simultaneously in Davao and Cebu DORISMONGAYA | MAKINGPR WORK INVISMIN
  5. 5. During the Sinulog weekend in 2019, Globe showcased its Globe at Home Prepaid Wifi through Streamfest. DORISMONGAYA | MAKINGPR WORK INVISMIN
  6. 6. This year, Ford Philippines invited VisMin media and bloggers to experience driving the Ford Ranger. In 2017, Philippines Air Asia launched new routes. Members of the Cebu and Davao press and blogging communities were invited to explore Air Asia’s newest destinations. DORISMONGAYA | MAKINGPR WORK INVISMIN
  7. 7. DORISMONGAYA | MAKINGPR WORK INVISMIN GCash launched their app in Boracay last year with vendors and drivers as their target market.
  8. 8. DORISMONGAYA | MAKINGPR WORK INVISMIN Just last week, The Ascott Limited launched Citadines in Cebu City and Bacolod City.
  9. 9. DORISMONGAYA | MAKINGPR WORK INVISMIN The Davao Global Township unveiled last year is a project to develop a 22-hectare golf course to a township, similar to BGC.
  10. 10. DORISMONGAYA | MAKINGPR WORK INVISMIN VISMIN MEDIA LANDSCAPE
  11. 11. DORISMONGAYA | MAKINGPR WORK INVISMIN PRINT TV RADIO CEBU ILOILO BACOLOD CAGAYAN DE ORO GENERAL SANTOS DAVAO ZAMBOANGA
  12. 12. PR AND MEDIA DEVELOPMENT: SHIFT TO DIGITAL DORISMONGAYA | MAKINGPR WORK INVISMIN
  13. 13. ONDECEMBER OFLASTYEAR,CDNDECIDED TOGOFULLYDIGITAL. There are also a rising number of online news sites in different VisMin areas. DORISMONGAYA | MAKINGPR WORK INVISMIN
  14. 14. MANY TRADITIONAL MEDIA OUTLETS ARE NOW CREATING ONLINE CONTENT • Some newsrooms have merged as with the case of Sunstar Cebu and The Freeman. • Social media tasks for reporters and photographers • Real-time reporting • 24/7 News cycle • Shift to online news reporting DORISMONGAYA |MAKING PR WORK INVISMIN
  15. 15. MORE BLOGGERS AND ‘INFLUENCERS’ DORISMONGAYA | MAKINGPR WORK INVISMIN In many press conferences, bloggers and social media influencers outnumber reporters and photographers from the mainstream media. There is also an increasing number of blogging communities.
  16. 16. Now on its seventh run, several digital awards were added to the Globe Media Excellence Awards 2019. The Globe Media Excellence Awards was launched in 2012 to honor the VisMin media practitioners. DORISMONGAYA | MAKINGPR WORK INVISMIN
  17. 17. "The media in Cebu saw one newspaper outfit end its print run and move to digital, circulation of remaining newspapers diminish, advertising revenues drop, the news hole get smaller and fellow journalists leave by re- trenchment orresignation.” “Transformations in media involved several processes that had management and advertising collaborating with editorial and technology partners. Print and digital newsrooms become one … Print journalists go in front of video cameras to bring live reports. The audience is younger andempowered.” DORISMONGAYA | MAKINGPR WORK INVISMIN IMPACT An excerpt from Cebu’s Press Freedom Week pooled editorial
  18. 18. DORISMONGAYA | MAKINGPR WORK INVISMIN
  19. 19. DORISMONGAYA | MAKINGPR WORK INVISMIN As there is an increasing demand for online bloggers and influencers from brands, they are now expecting remuneration in exchange for coverage. There are also some members of the media/blogger/influencer communities that would threaten to ruin brands on social media if they do not get what they want. “Please help me or else I will rant on Facebook”
  20. 20. DORISMONGAYA | MAKINGPR WORK INVISMIN CHALLENGES
  21. 21. Upgrade skills in strategic public relations Need toestablish authentic media relationships Need tostrengthen capacity to create compelling content DORISMONGAYA | MAKINGPR WORK INVISMIN
  22. 22. While the bigger challenge involves the changing worldof media and public relations, webelievethatPR workremains MANAGING PERCEPTIONS, ACCELERATING GROWTH, AND UPLIFTING LIVES. DORISMONGAYA | MAKINGPR WORK INVISMIN
  23. 23. Thank you www.prworksph.com 64 Sanciangko Street Cebu City, Philippines (6332) 254-1781 info@prworksph.com fb.com/prworksph DORISMONGAYA | MAKINGPR WORK INVISMIN

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