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Singapore EntrepreneurshipChallenge 2012Post-Event Impact Report1Top: Cheers of the Singapore Entrepreneurship Challenge O...
The Singapore Entrepreneurship Challenge (or “SEC”) is a first-of-its-kind 2-week case challenge, heldfrom 13th to 25th Au...
Singapore Entrepreneurship Challenge consists of Start-up Talent Search, SEC Launch Conference,Workshop & Pitching Session...
The SEC Launch Conference represents one of the most highly anticipated events in SEC, serving as aplatform for the sharin...
SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesWORKSHOPS AND PITCHING SESSIONSAUGUST 18TH,...
SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesSEC GRAND FINALÉAUGUST 25TH, SATURDAYNTUC C...
Signed-up TeamsSigned-up StudentsQualified TeamsQualified Case ParticipantsParticipants at SEC Launch ConferenceSINGAPORE ...
SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesEXTERNAL TESTIMONIALS“It is indeed most enc...
Green Startup – Eco TravelECO TRAVEL is a Singapore-based travel agency which provides extraordinaryoverseas travel experi...
SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesSEC 2012 START-UP TALENT SEARCH PARTNERS10C...
Be our Project Partner Today!We would like to hear your opinions in bringingthe local youth entrepreneurship higher!Kindly...
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Singapore Entrepreneurship Challenge Post Event Impact Report

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The Singapore Entrepreneurship Challenge was the first of its kind Startup Case Challenge competition in Singapore in conjunction with NTU's Entrepreneurship & Innovation week involving 100+ startups in Singapore.

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Singapore Entrepreneurship Challenge Post Event Impact Report

  1. 1. Singapore EntrepreneurshipChallenge 2012Post-Event Impact Report1Top: Cheers of the Singapore Entrepreneurship Challenge Organizing CommitteeTop & Left: Singapore EntrepreneurshipChallenge 2012 Supporters and SponsorsStudent Affairs OfficeAlumni Affairs Office
  2. 2. The Singapore Entrepreneurship Challenge (or “SEC”) is a first-of-its-kind 2-week case challenge, heldfrom 13th to 25th August 2012. Organized by AIESEC NTU with the full support of NanyangTechnopreneurship Center (or “NTC”), in conjunction with the Entrepreneurship & Innovation Week 2012,SEC has attracted and developed intensely of more than 150 youths from all over Singapore who arepassionate about leading changes, via solving real-life challenges faced by local start-ups. SEC created arigorous learning environment through a case challenge, dialogues and exchange sessions whereparticipants had the opportunities to network with over 20 distinguished entrepreneurs, academicprofessors and professional consultants in their respective fields.The event theme of Singapore Entrepreneurship Challenge was sustainable entrepreneurship. Featuring 4social enterprises - Buy1Give1, EcoTravel, Pytheas Infosys and Zinicat, with a strong focus on making thebusinesses sustainable while doing good to the society, SEC created a platform for youths to improvisereal business solutions for social start-ups and to be innovative.Singapore Entrepreneurship Challenge has witnessed active participation from over 150 delegates, fromSingapores local universities, in the Launch Conference on 16 August; over 120 delegates to partake inthe Workshops & Pitching Sessions on 18 August; and 30 finalists to present their innovative businesssolutions in the Grand Finalé on 25 August. Over the course of the 2-week case challenge and 1-day Start-up Talent Search on 13 August, local delegates and the NTU student body had the opportunities tointeract with 7 representatives from the 4 start-up partners, 22 start-ups in an exhibition fair, 5 paneldiscussion speakers, 7 workshop speakers and 2 external judges who are industrial and academic leaders.The rest of this report seeks to provide a more extensive coverage of the SEC event executed and presentthe feedback from case participants, Launch Conference observers and externals. Photographs have beenadded to provide a visual representation of the event.This report is jointly brought to you by the Singapore Entrepreneurship Challenge Organizing Committee .SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesINTRODUCTION AND THEME2
  3. 3. Singapore Entrepreneurship Challenge consists of Start-up Talent Search, SEC Launch Conference,Workshop & Pitching Sessions, and SEC Grand Finalé. The bellow is a general timeline of the events.SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesEVENT DATES AND OVERVIEWAugust 13th, Monday Start-up Talent SearchAugust 16th, Thursday Singapore Entrepreneurship Challenge Launch ConferenceAugust 18th, Saturday Workshops and Pitching SessionsAugust 25th, Saturday Singapore Entrepreneurship Challenge Grand FinaléThe Start-up Talent Search was an opportunity for the local start-ups to showcase their company’s vision,mission, culture and products to the students, as well as target potential interns or employees among thepassionate and entrepreneurial student population. This exhibition cum career fair was held by over 50representatives from 22 start-ups, in a high-human-traffic area and it received a constant influx oftalented students to visit the booths.It aimed to create the awareness to the students of start-ups and their businesses through an interactiveroad show and provide the former with the chance to further network and engage with the latter.Indeed, it has achieved its purpose, as one of the participating start-ups has responded in the email:-“We want to portray the fact that, as entrepreneurs, what you can do is only limited by your ownimaginations” to the students. – Mr. Miyavi Lin, Brand MoleculeSTART-UP TALENT SEARCHAUGUST 13TH, MONDAYPLAZA @ SOUTH SPINE, NANYANG TECHNOLOGICAL UNIVERSITY3Above: exhibitors talking to students and students signing up for Singapore Entrepreneurship Challenge Launch Conference.
  4. 4. The SEC Launch Conference represents one of the most highly anticipated events in SEC, serving as aplatform for the sharing of resources in terms of knowledge, experience and innovation, among thecorporate, youth and academia of Singapore. It attracted and educated more than 150 highly potentialyouth and corporate representatives through a vigorous Panel dialogue on working in a start-up.SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesSEC LAUNCH CONFERENCEAUGUST 15TH, THURSDAYAUDITORIUM, NANYANG EXECUTIVE CENTRE, NANYANG TECHNOLOGICAL UNIVERSITYThe SEC Launch Conference also served as the formal opening ofthe SEC Case Challenge Competition to the pre-registered studentcontestants Case Participants via the highly-interactiveBrainstorming Sessions with four local start-ups (the “CasePartners”) who provide their real-life business challenges for theCase Participants to solve. The sessions created a forum for theCase Partners and Participants to discuss more on the businesses,the cases, the challenges and restrictions faced; and to start theprimitive brainstorming together. It helped the Case Participantsto understand more about what they were to solve and to startimmediately with an information injection.Titled as “Life at a Start-up: Should YOU decide to work at a Startup after graduation?”, the Paneldialogue was powered by the real-life experiences from start-up founders, employees and careerprofessionals. It explored with the audience on the alternative career choice in start-ups, shared the goodand bad about working there and being an entrepreneur; and highlighted the considerations theaudience should go through before choosing to work at a start-up or starting up their own business. Ourprestigious Panellists include renowned corporate and industrialists, such as Ms. Grace Sai from the HubSingapore, Ms. Bhavani Prakash from Eco WALK the Talk and Mr. Scott Bales from Movenbank.4Above left: Speech by the Guest-of-Honour, Prof. Hooi from NTC, NTU Above right: Panel dialogue with 5 outstanding small enterprise ownersRight: Brainstorming with the representative from ZiniCat, one of the Case Partners
  5. 5. SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesWORKSHOPS AND PITCHING SESSIONSAUGUST 18TH, SATURDAYNANYANG TECHNOPRENEURSHIP CENTER, NANYANG TECHNOLOGICAL UNIVERSITYUltimately, the Workshops and Pitching Sessions serves as the Semi-Final and Case Participants competedvigorously for qualification into the Grand Finalé. Different from normal case competitions, this event wasalso designed in a way to start with mutual learning and case-solving process for the Case Participantsthrough various Workshops conducted by seasoned industrialists, consultants and coaches; followed by acasual consultation session with the Workshop Speakers and Case Partners to clarify certain issues andfine tune their solutions, before the exciting pitching sessions finally arrived.After lunch, the Pitch Session will be held for the Case Participants to present their solutions to the CasePartners. The session is to be conducted in an exciting way as the Case Participants only have five minutesto pitch their ideas. It tests not only on how well they have conceptualized their thoughts, but also theirvocal and verbal presentation skills, leveraged on what has been taught and discussed in the workshopsand consultations before noon. Two teams of each case, i.e. 8 distinguishing teams with 4 cases, wouldenter the Grand Finale for final competition.The topics of the Workshops ranged from the common consulting framework and case solution models,to more specific focuses on consumer research, online marketing, etc. All the Case Participants activelytook part in the Workshops and claimed to have learned useful tips and skills through the intenseindividual learning and group interactions. Our renowned Workshop Speakers included Mr. Nawal K. Royand Mr. Brian Vo from McKinsey & Co., Mr. Sirish Kumar from PayPal, Mr. Dragos Necula from Etrican,and Professor Hooi Den Huan from Nanyang Technopreneurship Center.5“We really enjoyed the collaborative format of AIESECs event and felt honored to be part of thisnew wave of young entrepreneurship here in Singapore. It will be exciting to see the studentstake this passion and turn it into real businesses."- Ms. Lara Dudley, Co-Founder of the Talent Society; as the independent judge for Buy1 Give1,one of the Case PartnersAbice: Case Participants attending Workshops with professionals from McKinsey & Co., Nanyang Technopreneurship Center and PayPalThe Pitching Sessions were held concurrently with all fourCase Partners. The judges were impressed by the creative yetwell-thought ideas for their critical business challenges. Itsurely broadened the thinking of the small enterprise ownerswith a fresh and alternative perspective from the students.Right: Case Participants pitching to Buy1Give1, one of the Case Partners
  6. 6. SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesSEC GRAND FINALÉAUGUST 25TH, SATURDAYNTUC CENTRE, ONE MARINA BOULEVARDSEC Grand Finalé concludes the SEC Case Challenge Competition and the series of SEC events. Thirtyoutstanding Case Participants were selected from the Pitching Sessions were present, together with theCase Partners and two independent judges, as well as distinguished guests from the Workshop Speakers,NTU Ventures and Young NTUC.After vigorous competition among 10 teams on various cases given, three 2nd year business studentsstood out from the crowd and took away the grand prize, with a Best Speaker Award to an NBS final yearstudent and 12 First Runners-up awarded.6Above: Case Participants, Case Partners and independent judges presenting in the Grand Finalé.Above: Judges assessing the presentation of the Case participants.Right: the final winning team of Jennifer Xie Kaixin, Heng Choon Kim,and Eric Lin Jian Hui, from both NTU and NUS.
  7. 7. Signed-up TeamsSigned-up StudentsQualified TeamsQualified Case ParticipantsParticipants at SEC Launch ConferenceSINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesIMPACT BREAKDOWNS6820445135IMPACT ON LOCAL YOUTHStudents from Local Tertiary Institutes150+66%13%4%2%15%Qualified Case ParticipantsBachelorMasterMBAPhDOthers88176320Total 134Breakdown by Degree of Study Breakdown by University1169711Total 13486%7%5%1%1%Qualified Case ParticipantsNTUNUSOthersSIMSMUPanellists and ModeratorParticipated Case Partner RepresentativesWorkshop SpeakersIndependent JudgesExhibitors at Start-up Talent Search5873IMPACT ON EXTERNALSINDUSTRIAL AND ACADEMIC PROFESSIONALS50+Case Partners – Local Start-upsParticipated Talent Search PartnersSmall Enterprise OwnersParticipated Externals in Total4221680+7
  8. 8. SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesEXTERNAL TESTIMONIALS“It is indeed most encouraging and heartening to witness AIESEC initiating and very successfullyimplementing the Singapore Entrepreneurship Challenge. Not only are both the substance andform of the event impressively executed but is it very timely too – taking place following theSingapore’s Economic Strategies Committee report which highlighted the importance ofentrepreneurship and innovation in a dynamically changing environment.NTC is both proud and pleased to collaborate with AIESEC in this undertaking. NTC’s mission ofmaking a meaningful difference to humanity through entrepreneurship education, converges withAIESEC’s role to provide a platform for youth leadership development, and offering young peoplethe opportunity to be global citizens, to change the world, and to get experience and skills thatmatter today.”- Professor Hooi Den Huan, Director, NTC, and Teacher Advisor, AIESEC NTU8“Singapore Entrepreneurship Challenge is a wonderful platform for students to gain awareness on whatsocial enterprises are and how they can benefit the society and earn a profit at the same time. It is alsoa unique platform in Singapore for the youths to experience hands-on and appreciate what it is likeworking in and with social enterprise start-ups and get to interact and learn from social entrepreneurs.As an AIESEC alumnus I am very proud to see that the organization continues to pioneer such initiativesto enable young people to discover and develop their leadership potential for positive impact insociety. I look forward to be involved in the Singapore Entrepreneurship Challenge again next year.“- Mr. Ashwin Subramaniam, Co-founder at Gone Adventurin’- Mr. Eryi Toh, Managing Director, Pytheas Infosys“Entrepreneurial spirit is what makes every business thrive - in todays dynamic economicenvironment even more than ever before. AIESEC Singapore identified this relevant topic andbrought together passionate young minds, ambitious start ups, educational institutions as well ascommitted experts from the private sector.Singapore Entrepreneurship Challenge provided great value to all parties involved and has beenexecuted with a high level of professionalism and passion. I applaud AIESEC and all participantsand would like to encourage more organizations to think as entrepreneurial as AIESEC and joinfor their programmes and projects!We certainly would love to participated for the next round.”- Mr. Lars Voedisch, Owner/Principal Consultant at PRecious Communications
  9. 9. Green Startup – Eco TravelECO TRAVEL is a Singapore-based travel agency which provides extraordinaryoverseas travel experience through nature appreciation and environmentallearning. Eco Travel’s business model centers closely around Eco-Tourism andSustainable Travel. It actively works to improve its operations to be more eco-friendly and also to stick close to its values to promote eco-tourism to travelers.Lifestyle Startup – ZiniCatZINICAT provides a food recommendation application service that matches persons to food. Theservice runs off an intelligent computing system that learns about a person’s food preferences andhelps the user discover relevant and new information about food and restaurants. People worldwideare passionate about food and there is a clear demand for food services.Social Startup – Buy1GIVE1B1G1 Giving is a Not-For-Profit Society registered and regulated in Singapore. It supports mainly othercharity organizations around the world to create sustainable contribution models.100 % of contributions made by B1G1 Businesses directly go to the Worthy Cause organizationsthrough B1G1 Giving. B1G1 takes nothing from the contributions nor does it receive funds fromcharities in any way fro the services it provides.Technology Startup – Pytheas InfosysPytheas Infosys is a travel technology firm that is building Singapore’s online travel marketplace.They provide travel agents with their proprietary Travel CMS software that helps customers publishtheir travel packages online and set up their own web and mobile store. Through a combination ofinternet, mobile and social media technologies, they are aiming to enrich the conventional offlineshopping and travel planning experience.Buy1GIVE1 is a social enterprise established in 2007 in Singapore. Itsupports, inspires and educates businesses globally.SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesSEC 2012 CASE PARTNERS9
  10. 10. SINGAPORE ENTREPRENEURSHIP CASE CHALLENGEStandout, Empower Others, Change LivesSEC 2012 START-UP TALENT SEARCH PARTNERS10COLLABORATIONS INTENDEDAFTER SINGAPORE ENTREPRENEURSHIP CHALLENGE 2012
  11. 11. Be our Project Partner Today!We would like to hear your opinions in bringingthe local youth entrepreneurship higher!Kindly contact us for more details on upcoming project plans.Xu Yiming (Ms)ChairpersonSingapore Entrepreneurship Challenge 2012Contact No. +65 9750 5663 (HP)Email. Yiming.Xu@aiesec.netPROJECT ENTREPRENEURSHIP TEAMAIESEC SingaporeTok Xinyu (Ms)DirectorProject EntrepreneurshipContact No. +65 9126 5539 (HP)Email. Tok.Xinyu@aiesec.netJanice Joeng (Ms)Agenda ManagerSingapore Entrepreneurship Challenge 2012Contact No. +65 9770 7621 (HP)Email. Janice.Joeng29@aiesec.net11Singapore Entrepreneurship Challenge Organizing CommitteeAIESEC SingaporeOffice No. +65 6338 5308www.aiesec.org.sg

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