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Propaganda and George Orwell's Animal Farm


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Powerpoint that goes along with "Animal Farm" discussing the ideas and techniques

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Propaganda and George Orwell's Animal Farm

  1. 1. Propaganda The meaning and usage in George Orwell’s Animal Farm
  2. 2. What is Propaganda? <ul><li>Propaganda is generally an appeal to emotion, not intellect. </li></ul><ul><li>It shares techniques with advertising and public relations, each of which can be thought of as propaganda that promotes a commercial product or shapes the perception of an organization, person, or brand. </li></ul><ul><li>Post World War II usage the word &quot;propaganda&quot; more typically refers to political or nationalist uses of these techniques or to the promotion of a set of ideas. </li></ul>
  3. 3. Techniques of Propaganda <ul><li>Common media for getting across to people the propaganda messages include </li></ul><ul><li>news reports </li></ul><ul><li>government reports </li></ul><ul><li>historical revision books </li></ul><ul><li>leaflets </li></ul><ul><li>movies, radio, television </li></ul><ul><li>Emails and blogs. </li></ul>
  4. 4. Types of Propaganda <ul><li>Ad hominem : </li></ul><ul><li>Attacking the opponent personally instead of their ideas </li></ul>
  5. 5. Types of Propaganda <ul><li>Ad nauseam </li></ul><ul><li>tireless repetition of an idea; slogan </li></ul>
  6. 6. Types of Propaganda <ul><li>Appeal to Authority </li></ul><ul><li>Shows important people to support a position, idea, argument, or course of action. </li></ul>
  7. 7. Types of Propaganda <ul><li>Appeal to fear </li></ul>
  8. 8. Types of Propaganda <ul><li>Appeal to Prejudice </li></ul><ul><li>Based on race, ethnicity, social-class </li></ul>
  9. 9. Types of Propaganda <ul><li>Bandwagon: </li></ul><ul><li>This technique reinforces people's natural desire to be on the winning side. This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join. </li></ul>
  10. 10. Types of Propaganda <ul><li>Common man </li></ul><ul><li>The &quot;' plain folks' &quot; or &quot;common man&quot; approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people. </li></ul>
  11. 11. Propaganda used in Animal Farm <ul><li>Old Major’s original speech (pg.3-8) </li></ul><ul><li>Mystery of the milk (pg.16, 22-23) </li></ul><ul><li>The apples for the pigs (pg.23) </li></ul><ul><li>The military decorations given (pg.28-29) </li></ul><ul><li>The debate over the windmill (pg.33-34) </li></ul><ul><li>Squealer talking to the animals about Napoleon seizing control of the farm (pg.36-37) </li></ul><ul><li>Squealer explaining the idea of the windmill being Napoleon’s idea. (pg.38) </li></ul>
  12. 12. Propaganda used in Animal Farm <ul><li>The sheep repeating “Four legs good, two legs bad” throughout the 2 nd half of the novel. </li></ul><ul><li>Animal Farm trading with humans (pg.42) </li></ul><ul><li>The pigs moving into the farmhouse (pg.44) </li></ul><ul><li>Blaming Snowball for the ills of the farm (pg.46,51-53,59) </li></ul><ul><li>Ending the song of “Beasts of England” (pg.54) </li></ul><ul><li>Napoleon conferring a medal upon himself (pg.68) </li></ul><ul><li>Boxer being taken by the knacker (pg.81) </li></ul>
  13. 13. Examples of Propaganda