OPPORTUNITIESGLOBAL ECONOMIC & BUSINESS TRENDS CESSE Management Institute
Opportunities for Growth                                  Growth in         Collaboration,                             int...
Challenges to Growth   Global presence or                        Lack of local (non                         Choosing where...
Growth and sustainability                                       North American Associations- July 2011                    ...
Global business/economic            trends   Power shift from West to East   Global skills shortage   Changing demograp...
Power shift from West to East   US, EU & Japan losing world dominance to emerging giants – eg    China, India, Brazil, al...
Implications   Asia = key growth opportunity. Do you understand it? How   will it change your association?      Associatio...
72% of CEOs state that                      EDUCATION is the most criticalGlobal skills shortage                     facto...
Implications   Importance of training & education       Who should you talk to? Corporations vs individuals        Product...
Changing globaldemographics   Growth of Middle Class     > 50% of world’s population   Massive fluctuation in old & you...
Implications   Demand for training & education      Certification as key to career advancement/salary      increase       ...
#3: Commercialization ofInnovation     New innovative product design strategy “frugal innovation”     creating more locall...
Implications    Frugal innovation concept key for product development        Buying power in emerging economies ≠ US      ...
Growing your global community Understand the  markets Know their diverse  needs Understand their  motivation/perception...
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Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges

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Cesse 2012 Management Institute Nikki Walker - Opportunities & Challenges

  1. 1. OPPORTUNITIESGLOBAL ECONOMIC & BUSINESS TRENDS CESSE Management Institute
  2. 2. Opportunities for Growth Growth in Collaboration, international journal partnerships, contribution vs alliances/JVs membership Demand for Untapped markets products: education need servicing & training Sharing data, Selling products in knowledge & new markets resources
  3. 3. Challenges to Growth Global presence or Lack of local (non Choosing where & internationally US) expertise & with whom to work accessible? experience Communications, l International investment vs Local pricing anguages, local domestic market strategy & relevance/ subsidies culture/perceptions Start up/ROI? Lack of value to IP/copyright Current products vs attract demand infringement customized?
  4. 4. Growth and sustainability North American Associations- July 2011 12% OtherEuropean Associations- December 2010 10% Global role 44% explore new Grow sectors revenues/ membership by access new 17% markets Exchange information/re search/ 17% collaboration Potential for training/ education 4
  5. 5. Global business/economic trends Power shift from West to East Global skills shortage Changing demographics Frugal innovation Implications ? for your association
  6. 6. Power shift from West to East US, EU & Japan losing world dominance to emerging giants – eg China, India, Brazil, all Asia Downturn brief in Asia: record/continued growth; consumer demand high Bulk of future global growth will be from emerging markets (#1 China; #2 India) 6
  7. 7. Implications Asia = key growth opportunity. Do you understand it? How will it change your association? Associations - not understood as in West (don’t lead with membership) Individuals don’t make training decisions – expect corporate management to (hierarchical, traditional) Certification/certificates highly “sought” after – fast track Truly global?? More share>>>>more demand for regional leadership/governance role 7
  8. 8. 72% of CEOs state that EDUCATION is the most criticalGlobal skills shortage factor to ensure future success of their business United Nations Global Compact CEO Survey 2010
  9. 9. Implications Importance of training & education Who should you talk to? Corporations vs individuals Products vs membership Globally accepted standards/certification – competitive advantage Right format for right audience 9
  10. 10. Changing globaldemographics Growth of Middle Class  > 50% of world’s population Massive fluctuation in old & young generations Mounting pressure on working age “sandwich” generation 10
  11. 11. Implications Demand for training & education Certification as key to career advancement/salary increase Know your market: aging or massive youth influx Changing urban landscape, population tsunami Communications & learning format 11
  12. 12. #3: Commercialization ofInnovation New innovative product design strategy “frugal innovation” creating more locally relevant products aligned to special needs of developing world consumers 12
  13. 13. Implications Frugal innovation concept key for product development Buying power in emerging economies ≠ US Local relevance of programs + packaging, delivery and pricing are KEY to success Don’t expect fast track revenue generation from emerging markets Particularly India, Brazil, China 13
  14. 14. Growing your global community Understand the markets Know their diverse needs Understand their motivation/perception s Understand who are  Products, programs in right the customers/how format: online learning vs F2F; they perceive value webinar at 03:00???? Customize/be relevant to your target audience – one size #cesse12

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