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Asae.Ic09.Product Panel.V3

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Asae.Ic09.Product Panel.V3

  1. 1. International Conference 2009 Products & Services Panel Jim Gurowka, Institute of Management Accountants Michael Michaud, CAE, American Society of Mechanical Engineers Christina Hale, Kiwanis International Howard Wallack, SHRM Peter Turner, MCI Group (moderator) Friday, March 6th 1115-1215pm Connecting Great Ideas and Great People Rapidly Expanding Middle Class in Emerging Markets 1
  2. 2. Panel Snapshot Association Total ! Non-US International Target Offices Outside Key Products/Services for non- Membership members Revenue Countries/ US US members ! # of (2008) Regions Countries ! % of total membership ASME 127,000 ! 20,000 $70million Europe, Brussels, Belgium Codes and Standards, (10 & 50% by China, Accreditation and Certification, ! 160 Beijing, China product line); India Courses, Publications. And ! 15% New Delhi, India no overall Journals data available IMA 60, 000 ! 10,100 $4.2 million China Beijing, China Annual conference, certification prep courses and ! 128 Middle Dubai, UAE materials, chapters, seminars. East ! 17% N KIWANIS 260,000 ! 60,000 $2.4 million India Office: Ghent, Annual convention, regional Belgium conventions (Europe and Asia- ! 90 UK Pacific) regional governance G Staff: Manila, ! 24% support, literature, magazine Philippines, and (limited), district officer and Ho Chi Minh City, G growth education Viet Nam G SHRM 250,000 ! 4,528 $2.379 China Beijing, China Annual Conference, other million conferences, seminars, ! 143 India Mumbai, India certification prep materials and G ! 1.8% Canada courses, e-Learning, membership G Topic Areas ! Sizing Market ! Portfolio Opportunities Performance ! Product Development ! Marketing & Sales 2
  3. 3. Sizing Market Opportunity ! How do you evaluate market potential of a product for a given region? ! Regional Economic, Business, Social, Technical Trends ! Local Adoption of Standards/Practices ! Country Analysis ! Non-US Member/Customer Need ! Competitive Analysis ! Product Audit Portfolio Performance ! What types of products do you offer to non-US audiences? ! Do you track product sales by region, country, etc? 3
  4. 4. Product Development ! When do you adapt product design to a given region? ! How does this impact… Localization of content ! Internal process management ! Product delivery ! Product pricing ! Marketing & Sales ! When you target a region how is your product marketing campaign different? ! Localized value proposition ! Translation of promotions… ! What types of partnerships do you seek? ! What sales channels work best for you? 4
  5. 5. Lessons from the Road ! Mistakes you learn from… For More Information ! Economist Special Report http://www.economist.com/specialreports/displayStory.cfm?story_id=13063298 ! ! Pew “Global Middle Class” Study http://pewglobal.org/commentary/display.php?AnalysisID=1051 ! ! Roy Adler Fulbright professor marketing at Pepperdine University http://www.miller-mccune.com/article/counting-on-the-middle-class ! 5
  6. 6. ASAE & The Center Study Mission April 19-30, 2009 Singapore, Dubai, Abu Dhabi 6

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