Agenda
1 ….... What is Social Media?
2 ….... Run down on the Networks.
3 ….... Tips for sharing content to create sales.
4...
What is Social Media?
The interaction among people in
which they create, share, and/or
exchange information and ideas in
v...
YouTube
#2 Search Engine
1 billion unique visitors monthly.
YouTube reaches more U.S. Adults
aged 18-34 than any cable net...
Facebook
142 million Facebook users (and
growing) are “mobile only”.
45-54 year age bracket is the
largest growing
demogra...
Twitter
230+ million users.
76% access Twitter via
Mobile.
Over 500 million Tweets are sent a
day.
Google+
500 million
registered users.
Google weighs +1's
in organic search engine rankings.
LinkedIn
Over 200 millions users.
35% of users access the site daily.
2.7 million business pages.
Foursquare
1.3 million businesses.
2,000 check-ins per
minute.
41% of users are between
the ages of 25 and 43.
Pinterest
70 million users.
Only 8% of users are men.
20% of US internet using women
that are on
Pinterest.
5 Million dail...
Instagram
150 million monthly active users.
Over 16 billion photos
shared (and growing by
55 million every day).
1 billion...
Vine
13 million users.
5 tweets per second contain a vine
video.
Grew a whopping 403% between
the first and third quarters...
Boil the Frog
Givers Gain
Be Brave
Let Your
Personality
Shine
Prepare for Window
Shopping
How do you measure?
Google Analytics.
A service offered by Google that generates detailed
statistics about the visits to a...
Measuring Your Campaigns
Link tagging is the process of
adding marketing informations
to the URLs in your online
marketing...
Definitions for Campaign Tags
Tags

Meaning

* Campaign . . . . . . . . . . Name of your campaign
* Medium . . . . . . . ....
Measuring Your Campaigns
Example:
http://buckeyeinteractive.com/?utm_source=monthly
%2Bnewsletter&utm_medium=email&utm_con...
How it looks in Analytics
Quick Recap
There are tons of social networks.
Always remember your goals.
Know your metrics.
Thank You!
More Questions? Get in touch!
Sarah Davis
(p) 614.289.7900
(e) sarah@buckeyeinteractive.com
(t) @SDavis_
Harnessing the Power of Social Media for Sales
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Harnessing the Power of Social Media for Sales

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Presentation given at CENTS 2014 in Columbus, Ohio.

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Harnessing the Power of Social Media for Sales

  1. 1. Agenda 1 ….... What is Social Media? 2 ….... Run down on the Networks. 3 ….... Tips for sharing content to create sales. 4 ….... How to measure your ROI.
  2. 2. What is Social Media? The interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
  3. 3. YouTube #2 Search Engine 1 billion unique visitors monthly. YouTube reaches more U.S. Adults aged 18-34 than any cable network.
  4. 4. Facebook 142 million Facebook users (and growing) are “mobile only”. 45-54 year age bracket is the largest growing demographic on Facebook. 95% of its users log in daily.
  5. 5. Twitter 230+ million users. 76% access Twitter via Mobile. Over 500 million Tweets are sent a day.
  6. 6. Google+ 500 million registered users. Google weighs +1's in organic search engine rankings.
  7. 7. LinkedIn Over 200 millions users. 35% of users access the site daily. 2.7 million business pages.
  8. 8. Foursquare 1.3 million businesses. 2,000 check-ins per minute. 41% of users are between the ages of 25 and 43.
  9. 9. Pinterest 70 million users. Only 8% of users are men. 20% of US internet using women that are on Pinterest. 5 Million daily pins.
  10. 10. Instagram 150 million monthly active users. Over 16 billion photos shared (and growing by 55 million every day). 1 billion “likes” a day.
  11. 11. Vine 13 million users. 5 tweets per second contain a vine video. Grew a whopping 403% between the first and third quarters of 2013.
  12. 12. Boil the Frog
  13. 13. Givers Gain
  14. 14. Be Brave
  15. 15. Let Your Personality Shine
  16. 16. Prepare for Window Shopping
  17. 17. How do you measure? Google Analytics. A service offered by Google that generates detailed statistics about the visits to a website. Tracks visitors from all referrers, including organic search engines, display advertising, pay-per-click networks, e-mail marketing, and digital collateral (such as links within PDF documents).
  18. 18. Measuring Your Campaigns Link tagging is the process of adding marketing informations to the URLs in your online marketing materials. Google URL Builder –>
  19. 19. Definitions for Campaign Tags Tags Meaning * Campaign . . . . . . . . . . Name of your campaign * Medium . . . . . . . . . . Channel (email, social, etc) * Source . . . . . . . . . Details about channel Keyword . . . . . . . . . Keyword from search Content . . . . . . . . . Ad variation *Required fields
  20. 20. Measuring Your Campaigns Example: http://buckeyeinteractive.com/?utm_source=monthly %2Bnewsletter&utm_medium=email&utm_content=january&u tm_campaign=clients%2Bonly
  21. 21. How it looks in Analytics
  22. 22. Quick Recap There are tons of social networks. Always remember your goals. Know your metrics.
  23. 23. Thank You! More Questions? Get in touch! Sarah Davis (p) 614.289.7900 (e) sarah@buckeyeinteractive.com (t) @SDavis_

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