Should I be on Twitter?

813 views

Published on

Questions to consider when making the decision to start a company Twitter account; Strategy & Tactics.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
813
On SlideShare
0
From Embeds
0
Number of Embeds
26
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Should I be on Twitter?

  1. 1. Should I be on Twitter? Text Mihaela Vorvoreanu, Ph.D. @prprof_mv
  2. 2. About Dr. V ‣ Faculty, Communication Studies, Clemson University ‣ Research fellow, SNCR ‣ Interests: emerging communication technologies, public relations ‣ Published research: ‣ Public Relations Review ‣ Journal of Website Promotion ‣ Journal of New Communications http://prconnections. net @prprof_mv
  3. 3. Client questions: ‣ Should I be on Twitter? ‣ Should my company be on Twitter? ‣ How do I use Twitter? ‣ What do I tweet about? ‣ How do I measure the results of Twitter activity? http://prconnections. net @prprof_mv
  4. 4. Should I be on Twitter? ‣ Should all individuals be on Twitter? http://prconnections. net @prprof_mv
  5. 5. Should my company be on Audien Goals ‣ Is your audience ‣ What are your on twitter? goals? ‣ Is your audience ‣ Can people on online? Twitter help you accomplish them? ‣ Does your audience read blogs? http://prconnections. net @prprof_mv
  6. 6. Should my company be on Audien Goals ‣ Is your audience ‣ What are your on twitter? goals? ‣ Is your audience ‣ Can people on online? Twitter help you accomplish them? ‣ Does your audience read blogs? Listen & Monitor http://prconnections. net @prprof_mv
  7. 7. Should my company be on ‣ Are you ready for long-term commitment? ‣ Can you make it part of a number of employees’ job description? (more than ONE!!!) ‣ Are you ready to hear criticism? ‣ Are you ready to change based on feedback? http://prconnections. net @prprof_mv
  8. 8. How do I use Twitter ‣ Based on: Publics & Goals: Set measurable objectives ‣ Create Twitter strategy: ‣ What do we tweet about? ‣ How often? ‣ Who tweets? ‣ How do we handle (customer service) questions? ‣ How do we handle criticism? ‣ Following policies http://prconnections. net @prprof_mv
  9. 9. Twitter tactics 1: Getting ‣ Listen – monitor relevant topics/ conversations ‣ Set up account: bio, link, background, photo (who’s tweeting?) ‣ Start tweeting (build up twitter cache) ‣ Follow people slowly (don’t follow 800 people in one day – or even 100) – start with close circle (people you know) ‣ Keep tweeting ‣ Monitor feedback & tweets about you http://prconnections. net @prprof_mv
  10. 10. Twitter tactics 2: 1. Not you 2. You ‣ interesting news in your field ‣ provide useful information, services ‣ useful resources, links, people ‣ links to blog posts ‣ interesting/neat things (how?) in your community (local or interest- ‣ employee stories based) ‣ human side of ‣ personal, non- company business ‣ comment, respond, RT http://prconnections. net @prprof_mv
  11. 11. Links to blog posts ‣ Make a statement or Ask a question: Does Twitter matter in education? ‣ Indicate it’s a blog post: Does Twitter matter in education? New blog post: ‣ Use a URL shortener ‣ Use a URL shortener that provides metrics – i.e. cli.gs ‣ Monitor source of incoming traffic to blog/ http://prconnections. net @prprof_mv
  12. 12. Following policy ‣ Who do you follow? ‣ How do you find people to follow? ‣ Do you follow back everyone who follows you? ‣ Do you contact/greet each new follower? ‣ NO auto-DM or auto anything! (maybe auto follow-backs…?) http://prconnections. net @prprof_mv
  13. 13. Twitter tactics 3: Keep ‣ Learn from: Twitter users, other companies ‣ Monitor blogs for emerging best practices in Twitter use http://prconnections. net @prprof_mv
  14. 14. Listening and ‣ Free tools: ‣ Twitter search http:// search.twitter.com ‣ twends ‣ TwitScoop ‣ tweetizen http://prconnections. net @prprof_mv
  15. 15. @ me! Dr. V: Mihaela Vorvoreanu Twitter: @prprof_mv E-mail: mihaela@clemson.edu LinkedIn: http://www.linkedin.com/in/ mihaelav Blogs: http://prconnections.net http://prconnections. net @prprof_mv

×