Organizing
How are social media changing organizing?
What is “organizing”?
What is “organizing”?

2+ individuals +
What is “organizing”?

2+ individuals +

common goal +
What is “organizing”?

2+ individuals +

common goal +

working towards that goal (collaboration)
What is “organizing”?

2+ individuals +

common goal +

working towards that goal (collaboration)

x [facilitated by commu...
What is “organizing”?

2+ individuals +

common goal +

working towards that goal (collaboration)

x [facilitated by commu...
communication = organizing
“When we change
the way we communicate,
we change society.”
Shirky, p. 17
new communication
                             technology

“When we change
the way we communicate,
we change society.”
Shi...
new communication
                             technology

“When we change
the way we communicate,
we change society.”
Shi...
new communication
                             technology

“When we change
the way we communicate,
we change society.”
Shi...
new communication
                             technology

“When we change
the way we communicate,
we change society.”
Shi...
Organization(s)... before
structure of organization?
supervision?
motivation?
costs?
size?
location?
attitude twds failure...
Barriers to group work
    personality conflicts                   motivation

    work ethics                            l...
Barriers to group work
    personality conflicts                   motivation

    work ethics                            l...
coordination needs
coordination through tagging
Barriers to group work
What happens when coordination costs = 0?
Barriers to group work
What happens when coordination costs = 0?

  Actions that were not possible/not worth it
  become p...
Barriers to group work
What happens when coordination costs = 0?

  Actions that were not possible/not worth it
  become p...
Barriers to group work
What happens when coordination costs = 0?

  Actions that were not possible/not worth it
  become p...
Organization(s)... after
                     collective action




             collaborative
              production


...
Organization(s)... after
Organization(s)... after

          power law
          distribution,
          aka long tail




           image: Ning b...
Organization(s)... after

                  power law
                  distribution,
                  aka long tail




...
Organization(s)... after

                  power law
                  distribution,
                  aka long tail




...
Organization(s)... after

small world network




                      http://www.experientia.com/blog/index.php?s=interc...
Organization(s)... after

small world network




  Capital:
  ✴Economic
  ✴Cultural
  ✴Social:              http://www.ex...
Do the people who
                              What’s the
like it take care of   VS
                            business ...
Do the people who
                              What’s the
like it take care of   VS
                            business ...
Audience size & conversations



         Broadcast
Fame
                        Loose          Tight
                    ...
How to use social media:

promise




 tool




bargain
How to use social media:
           motivation ->
promise    desire to
           participate




 tool




bargain
How to use social media:
           motivation ->
promise    desire to
           participate




 tool      fit for the jo...
How to use social media:
           motivation ->
promise    desire to
           participate




 tool      fit for the jo...
How to use social media:
           motivation ->
promise    desire to
           participate




 tool      fit for the jo...
How to use social media:
           motivation ->
promise    desire to
           participate



                         ...
What now?
What now?
“Our principal challenge is
not to decide where we want
to go but rather to stay
upright as we go there.”
      ...
What now?
“Our principal challenge is
not to decide where we want
to go but rather to stay
upright as we go there.”
      ...
“Rather than either lamenting the influence of the
press or continually marveling at its initial usefulness,
[...] make an ...
“Rather than either lamenting the influence of the
press or continually marveling at its initial usefulness,
[...] make an ...
Organizing - How are social media changing the way we organize?
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Organizing - How are social media changing the way we organize?

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Lecture based on Clay Shirky's book "Here Comes Everybody"

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  • Organizing - How are social media changing the way we organize?

    1. 1. Organizing How are social media changing organizing?
    2. 2. What is “organizing”?
    3. 3. What is “organizing”? 2+ individuals +
    4. 4. What is “organizing”? 2+ individuals + common goal +
    5. 5. What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration)
    6. 6. What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration) x [facilitated by communication] =
    7. 7. What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration) x [facilitated by communication] = ORGANIZING
    8. 8. communication = organizing
    9. 9. “When we change the way we communicate, we change society.” Shirky, p. 17
    10. 10. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17
    11. 11. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication
    12. 12. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication new types of group forming
    13. 13. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication “Ridiculously easy group forming” new types of group forming
    14. 14. Organization(s)... before structure of organization? supervision? motivation? costs? size? location? attitude twds failure? http://www.ci.carbondale.il.us/?q=node/134
    15. 15. Barriers to group work personality conflicts motivation work ethics leadership ?! chain of command time spent forming & maintaining rels., group schedule conflicts procedures “A firm is successful when the costs of directing employee effort are lower than the potential gain from directing” Shirky, p.30 - Coase, 1937
    16. 16. Barriers to group work personality conflicts motivation work ethics leadership ?! chain of command time spent forming & maintaining rels., group schedule conflicts procedures “A firm is successful when the costs of “...social tools don’t create directing employee effort are lower collective action - they merely than the potential gain from directing” remove the obstacles to it.” Shirky, p.30 - Coase, 1937 Shirky, p.159
    17. 17. coordination needs
    18. 18. coordination through tagging
    19. 19. Barriers to group work What happens when coordination costs = 0?
    20. 20. Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible
    21. 21. Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible “loosely affiliated groups can accomplish something more effectively than the institution can” (Shirky p. 46)
    22. 22. Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible “loosely affiliated groups can accomplish something more effectively than the institution can” (Shirky p. 46) social media enable “...action by loosely structured groups, operating without managerial direction and outside the profit motive”(Shirky p. 47)
    23. 23. Organization(s)... after collective action collaborative production cooperation sharing Shirky pp. 49-51
    24. 24. Organization(s)... after
    25. 25. Organization(s)... after power law distribution, aka long tail image: Ning blog
    26. 26. Organization(s)... after power law distribution, aka long tail image: Ning blog What motivates people to contribute?
    27. 27. Organization(s)... after power law distribution, aka long tail image: Ning blog What motivates people to contribute?
    28. 28. Organization(s)... after small world network http://www.experientia.com/blog/index.php?s=interconnect
    29. 29. Organization(s)... after small world network Capital: ✴Economic ✴Cultural ✴Social: http://www.experientia.com/blog/index.php?s=interconnect ✴bonding ✴bridging
    30. 30. Do the people who What’s the like it take care of VS business model? each other? Community Corporation support
    31. 31. Do the people who What’s the like it take care of VS business model? each other? Community Corporation support
    32. 32. Audience size & conversations Broadcast Fame Loose Tight Conversation Conversation image: Ning blog How should ________ use Twitter?
    33. 33. How to use social media: promise tool bargain
    34. 34. How to use social media: motivation -> promise desire to participate tool bargain
    35. 35. How to use social media: motivation -> promise desire to participate tool fit for the job? bargain
    36. 36. How to use social media: motivation -> promise desire to participate tool fit for the job? expectations; rules bargain of conduct
    37. 37. How to use social media: motivation -> promise desire to participate tool fit for the job? + expectations; rules bargain of conduct
    38. 38. How to use social media: motivation -> promise desire to participate some sort tool fit for the job? + of governance expectations; rules bargain of conduct
    39. 39. What now?
    40. 40. What now? “Our principal challenge is not to decide where we want to go but rather to stay upright as we go there.” Shirky, p. 300
    41. 41. What now? “Our principal challenge is not to decide where we want to go but rather to stay upright as we go there.” Shirky, p. 300 “...the important questions are not whether these tools will spread or reshape society but rather how they do so.” -- Shirky, p.300
    42. 42. “Rather than either lamenting the influence of the press or continually marveling at its initial usefulness, [...] make an improvement ” Shirky, p.305
    43. 43. “Rather than either lamenting the influence of the press or continually marveling at its initial usefulness, [...] make an improvement ” Shirky, p.305 “...the future belongs to those who take the present for granted ” Shirky, p.305

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