Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Organizing - How are social media changing the way we organize?

2,870 views

Published on

Lecture based on Clay Shirky's book "Here Comes Everybody"

Published in: Technology, Career
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Organizing - How are social media changing the way we organize?

  1. 1. Organizing How are social media changing organizing?
  2. 2. What is “organizing”?
  3. 3. What is “organizing”? 2+ individuals +
  4. 4. What is “organizing”? 2+ individuals + common goal +
  5. 5. What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration)
  6. 6. What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration) x [facilitated by communication] =
  7. 7. What is “organizing”? 2+ individuals + common goal + working towards that goal (collaboration) x [facilitated by communication] = ORGANIZING
  8. 8. communication = organizing
  9. 9. “When we change the way we communicate, we change society.” Shirky, p. 17
  10. 10. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17
  11. 11. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication
  12. 12. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication new types of group forming
  13. 13. new communication technology “When we change the way we communicate, we change society.” Shirky, p. 17 new types of communication “Ridiculously easy group forming” new types of group forming
  14. 14. Organization(s)... before structure of organization? supervision? motivation? costs? size? location? attitude twds failure? http://www.ci.carbondale.il.us/?q=node/134
  15. 15. Barriers to group work personality conflicts motivation work ethics leadership ?! chain of command time spent forming & maintaining rels., group schedule conflicts procedures “A firm is successful when the costs of directing employee effort are lower than the potential gain from directing” Shirky, p.30 - Coase, 1937
  16. 16. Barriers to group work personality conflicts motivation work ethics leadership ?! chain of command time spent forming & maintaining rels., group schedule conflicts procedures “A firm is successful when the costs of “...social tools don’t create directing employee effort are lower collective action - they merely than the potential gain from directing” remove the obstacles to it.” Shirky, p.30 - Coase, 1937 Shirky, p.159
  17. 17. coordination needs
  18. 18. coordination through tagging
  19. 19. Barriers to group work What happens when coordination costs = 0?
  20. 20. Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible
  21. 21. Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible “loosely affiliated groups can accomplish something more effectively than the institution can” (Shirky p. 46)
  22. 22. Barriers to group work What happens when coordination costs = 0? Actions that were not possible/not worth it become possible “loosely affiliated groups can accomplish something more effectively than the institution can” (Shirky p. 46) social media enable “...action by loosely structured groups, operating without managerial direction and outside the profit motive”(Shirky p. 47)
  23. 23. Organization(s)... after collective action collaborative production cooperation sharing Shirky pp. 49-51
  24. 24. Organization(s)... after
  25. 25. Organization(s)... after power law distribution, aka long tail image: Ning blog
  26. 26. Organization(s)... after power law distribution, aka long tail image: Ning blog What motivates people to contribute?
  27. 27. Organization(s)... after power law distribution, aka long tail image: Ning blog What motivates people to contribute?
  28. 28. Organization(s)... after small world network http://www.experientia.com/blog/index.php?s=interconnect
  29. 29. Organization(s)... after small world network Capital: ✴Economic ✴Cultural ✴Social: http://www.experientia.com/blog/index.php?s=interconnect ✴bonding ✴bridging
  30. 30. Do the people who What’s the like it take care of VS business model? each other? Community Corporation support
  31. 31. Do the people who What’s the like it take care of VS business model? each other? Community Corporation support
  32. 32. Audience size & conversations Broadcast Fame Loose Tight Conversation Conversation image: Ning blog How should ________ use Twitter?
  33. 33. How to use social media: promise tool bargain
  34. 34. How to use social media: motivation -> promise desire to participate tool bargain
  35. 35. How to use social media: motivation -> promise desire to participate tool fit for the job? bargain
  36. 36. How to use social media: motivation -> promise desire to participate tool fit for the job? expectations; rules bargain of conduct
  37. 37. How to use social media: motivation -> promise desire to participate tool fit for the job? + expectations; rules bargain of conduct
  38. 38. How to use social media: motivation -> promise desire to participate some sort tool fit for the job? + of governance expectations; rules bargain of conduct
  39. 39. What now?
  40. 40. What now? “Our principal challenge is not to decide where we want to go but rather to stay upright as we go there.” Shirky, p. 300
  41. 41. What now? “Our principal challenge is not to decide where we want to go but rather to stay upright as we go there.” Shirky, p. 300 “...the important questions are not whether these tools will spread or reshape society but rather how they do so.” -- Shirky, p.300
  42. 42. “Rather than either lamenting the influence of the press or continually marveling at its initial usefulness, [...] make an improvement ” Shirky, p.305
  43. 43. “Rather than either lamenting the influence of the press or continually marveling at its initial usefulness, [...] make an improvement ” Shirky, p.305 “...the future belongs to those who take the present for granted ” Shirky, p.305

×