Flash mobs


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  • Explain flash mobs and how they are usually generated using social media. Give some examples such as (anti-bullying, Oprah’s Flash mob)
  • Talk about the purpose of each and that the test using radian 6 was used to determine whether they have succeeded to raise awareness of the flash mob. The purpose of the research was to determine if the three flash mobs served their purpose. As in, did t-mobile flash mob help brand the company or advertise it? And did the anti bullying flash mob raise awareness about bullying and that people are now talking more about it on the internet.
  • The study was around specific flash mobs not general subject ( like not 10 flash mobs about anti-bullying, but a specific one).
  • Explain how the chatter around the anti-bullying is more because it’s the most recent plus there have been a couple of anti-bullying flash mobs that happened in April.
  • Flash mob for breast cancer was a great contribution that managed to raise money
  • Flash mobs

    1. 1. Flash Mobs: Getting the Message Across<br />IsraaBukhari<br />
    2. 2. Flash Mobs<br />Social movements are an inevitable part of human development<br />understanding social movements is a necessary part of understanding the collective identities of various social groups<br />Flash mobs are a relatively new trend that is fueled by multiple sources of social media <br />
    3. 3. Research Question?<br />To what extent flash mobs are responsible in spreading the awareness of various global issues?<br />The study was conducted studying three recent flash mobs (Anti-bullying, breast cancer, and T-mobile) and how much chatter was going on because around them<br />Research time period: March 5th – April 19th<br />
    4. 4. Subjects of the study<br />3 specific flash mobs were studied in this research<br />An anti-bullying flash mob (January 2011)<br />A T-mobile flash mob (October 2010)<br />A breast cancer flash mob (September 2010) <br />
    5. 5. Results<br /><ul><li> 92 posts (March-April)
    6. 6. 62% of chatter was around the Anti-Bullying flash mob.
    7. 7. 12% of the posts were about the breast cancer flash mob.
    8. 8. 26.1 % of the posts were about T-mobile.</li></ul>Anti Bullying Breast Cancer T-mobile<br />
    9. 9. Results Cont.<br />Breast Cancer managed to raise $7700 due to the flash mob dance performed.<br />T-mobile’s small number of posts is balanced out by the positive feedback gathered from the news stream.<br />Anti-bullying is a popular topic due to fact that cyber bullying is great issue nowadays.<br />
    10. 10. Examples of what online …<br />
    11. 11. Discussion<br />Flash mobs are a new trend to get the message across in a fun and entertaining manner<br />Their power lies under the fact that they can be organized via social media<br />They bring people together for good causes ( usually)<br />
    12. 12. Questions?<br />