MMORPG Players Virtual Community preferences

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MMORPG Players Virtual Community preferences

  1. 1. Virtual Community Styles Preferred by MMORPG Players<br />By Adam Black<br />
  2. 2. Intro & Relevance<br />MMORPGs are popular<br />Have become part of pop culture<br />No longer limited to just super-nerds<br />Different types of communities cater to different types of players<br />Wikis<br />Databases<br />Forums<br />
  3. 3. Research Purpose<br />Purpose: To determine which styles of virtual communities are preferred by MMORPG players<br />Secondary Goal: Discuss and theorize reasoning behind community choices<br />
  4. 4. Research Question<br />Which styles of virtual communities are preferred by MMORPG players?<br />
  5. 5. Critical Results<br />Overwhelming neutral sentiment towards all sites tested<br />
  6. 6. Critical Results Continued<br />Much more talk about and traffic to the database WoWHead than to either the WoW-related wiki or forum chosen<br />
  7. 7. Critical Results Continued<br />Positive correlation between the percent share of unique voices for a WoW-related virtual community and its total traffic<br />
  8. 8. Critical Results Continued<br />FFXI data thrown out<br />Game determined to be too old and unpopular<br />Too little current data available<br />31, compared to 4,187 on wowhead.com <br />
  9. 9. Importance of Results<br />Useful information for community developers<br />Design most-appealing communities for MMORPG players<br />More visitors = more ad revenue<br />
  10. 10. Conclusion<br />Majority of WoW players just want to quickly find data about a specific subject<br />Therefore, database<br />

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