09 personas task analysis

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09 personas task analysis

  1. 1. PERSONAS,SCENARIOS,TASKANALYSIS
  2. 2. UNDERSTANDINGUSERSBGW 2: BGW 3:Personas Use CasesScenarios Task AnalysisTarget audiencepreferences
  3. 3. BGW 2: TARGETAUDIENCEPREFERENCESSOME THINGS TO CONSIDER:•Disabilities•Preference settings•International differences•Hardware & software
  4. 4. Surveys Interviews Focus groups Ethnography User Research Data AnalysisPersonas Scenarios Use Cases HTA Requirements Definition
  5. 5. PERSONAA composite profile of atypical userrepresentative of a user(stakeholder) group.
  6. 6. PERSONA Undergraduate CGT student Name: … Age: … From: … Interests: … Typical day: … Computer/Internet use: … Relevant goals: … Relevant behaviors: …
  7. 7. WHY PERSONAS? Design for SPECIFIC individuals with SPECIFIC needs.REMEMBER! Personas are based on research!
  8. 8. Surveys Interviews Focus groups Ethnography User Research Data AnalysisPersonas Scenarios Use Cases HTA Requirements Definition
  9. 9. SCENARIO A specific story describing how a persona would interact with the product over the course of a day.
  10. 10. SCENARIO
  11. 11. Surveys Interviews Focus groups Ethnography User Research Data AnalysisPersonas Scenarios Use Cases HTA Requirements Definition
  12. 12. USE CASE Step-by-step description of how a persona would accomplish a typical task, including system responses.
  13. 13. USE CASE: DOWNLOADCOURSE SYLLABUS• Brenda types in URL• System displays login page• Brenda enters user name & password• System displays list of courses• Brenda clicks course link• System displays course home page• Brenda searches for syllabus, clicks syllabus• System asks: Open or Save?• Brenda clicks Save• System asks Where?• Brenda selects destination folder; clicks OK• System initiates download
  14. 14. Surveys Interviews Focus groups Ethnography User Research Data AnalysisPersonas Scenarios Use Cases HTA Requirements Definition
  15. 15. HIERARCHICAL TASKANALYSIS Break-down of a typical task into the smallest sub-tasks.
  16. 16. HIERARCHICAL TASKANALYSIS
  17. 17. REQUIREMENTSDEFINITION List of information, features, capabilities personas require to accomplish their goals.
  18. 18. Surveys Interviews Focus groups Ethnography User Research Data AnalysisPersonas Scenarios Use Cases HTA Requirements Definition
  19. 19. ANNOUNCEMENTS1. Personas, Scenarios Assignment2. Create (professional) Twitter account3. Read blog, check syllabus!

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