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06 perception memory

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06 perception memory

  1. 1. • Long term memory: Learning• Short term memory• Working memory
  2. 2. VISUALPERCEPTIONGESTALT PRINCIPLES OF VISUAL ORGANIZATION:SOME EXAMPLES
  3. 3. GESTALT PRINCIPLES• How people see/interpret the world• 3 German psychologists• Early 1900s Figure/Ground Grouping
  4. 4. Figure/Ground Grouping• Surroundedness• Smallness• Symmetry M
  5. 5. Figure/Ground Grouping• Proximity• Similarity• Good Continuity• Closure
  6. 6. PROXIMITY – Features that are close togetherare associated
  7. 7. PROXIMITY – Features that are close togetherare associated
  8. 8. PROXIMITY – Features that are close togetherare associated Violation!
  9. 9. SIMILARITY– Features that look similarare associated Icon families
  10. 10. SIMILARITY– Features that look similarare associated
  11. 11. SIMILARITY– Features that look similarare associated
  12. 12. PROXIMITY + SIMILARITY
  13. 13. GOOD CONTINUITY– We prefer smoothcontinuity to abrupt changes
  14. 14. GOOD CONTINUITY– We prefer smoothcontinuity to abrupt changes
  15. 15. GOOD CONTINUITY– Brain continuesshapes beyond their ending point; flow Text Text Text
  16. 16. GOOD CONTINUITY
  17. 17. GOOD CONTINUITY
  18. 18. GOOD CONTINUITY
  19. 19. CLOSURE– Brain prefers closed rather thanopen figures
  20. 20. CLOSURE– Brain prefers closed rather thanopen figures
  21. 21. CLOSURE– Brain prefers closed rather thanopen figures
  22. 22. Figure/Ground Grouping • Proximity• Surroundedness • Similarity• Smallness • Good Continuity• Symmetry • Closure
  23. 23. EYE SIGHTContrast sensitivityIrradiation: • The quick red fox jumps over the lazy brown dog • The quick red fox jumps over the lazy brown dog • The quick red fox jumps over the lazy brown dog • The quick red fox jumps over the lazy brown dog S S
  24. 24. COLOR BLINDNESS!

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