Talk on-image-audit-at-rotary-club-of-adyar-170511


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K. Srinivasan, chairman, prime point foundation delivered a talk on Image Audit at Rotary Club of Adyar on 17th May 2011, The presentation is attached.

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Talk on-image-audit-at-rotary-club-of-adyar-170511

  1. 1. [email_address] <ul><ul><li>Measuring  internal and external Image - Image Audit </li></ul></ul><ul><ul><li>by </li></ul></ul><ul><ul><li>K. Srinivasan </li></ul></ul><ul><ul><li>17 May 2011 </li></ul></ul>
  2. 2. <ul><li>What is perception? </li></ul><ul><li>How perception is formed among stakeholders? </li></ul>[email_address]
  3. 3. <ul><li>How the image gets formed? </li></ul><ul><li>Individuals </li></ul><ul><li>Organisations </li></ul>[email_address]
  4. 4. Components of perception <ul><li>Performance </li></ul><ul><li>What is your experience </li></ul><ul><li>What others say </li></ul><ul><li>Rumours </li></ul>[email_address]
  5. 5. Audits …. <ul><li>Financial audit </li></ul><ul><li>Cost audit </li></ul><ul><li>Stock audit </li></ul><ul><li>Assets audit </li></ul><ul><li>Health </li></ul>[email_address]
  6. 6. <ul><li>Do we have any system to audit the mind of stakeholders </li></ul><ul><li>Every stakeholder has a ‘hidden perception’ on the organistion </li></ul><ul><li>For various reasons, they do not convey their perception </li></ul><ul><li>It is very difficult to study their mind in the normal circumstances </li></ul>[email_address]
  7. 7. What is Image Audit <ul><li>It is the study of ‘hidden perception’ of stakeholders </li></ul><ul><li>For any educational institutions, students and teachers are the most important stakeholders </li></ul><ul><li>For any commercial organisation, employees and customers are important stakeholders </li></ul>[email_address]
  8. 8. When to be conducted <ul><li>Every person has got a basic perception. This will temporarily undergo a change due to emotions and other factors and will settled won at the base level after some time (eg. Elections) </li></ul><ul><li>Image Audit is to be conducted in a normal day </li></ul>[email_address]
  9. 9. Who needs to conduct <ul><li>Generally, the stakeholders do not reveal their mind to their own employers frankly </li></ul><ul><li>When they are in group and unidentifiable, they are frank with third persons. </li></ul>[email_address]
  10. 10. Methodology <ul><li>A questionnaire is administered on the target audience, after ascertaining the areas to be studied from the managemet </li></ul><ul><li>Respondents should be asked to give their perception anonymously </li></ul>[email_address]
  11. 11. Studying the data <ul><li>After administering the questionnaire, enormous data will be available. </li></ul><ul><li>Data speaker louder and they need to analyse with proper interpretation. </li></ul>[email_address]
  12. 12. Who needs to do image audit <ul><li>All commercial and non commercial organisations </li></ul><ul><li>Educational institutions </li></ul><ul><li>Government and Non-Govt bodies </li></ul><ul><li>All those who need a pubic image </li></ul>[email_address]
  13. 13. Advantages <ul><li>It captures the hidden perception of students and teachers , which otherwise could not have been brought out </li></ul><ul><li>Helps the Management to formulate strategies </li></ul>[email_address]
  14. 14. Advantages <ul><li>Any future likely crisis is alerted </li></ul><ul><li>Improves the image amongst all stakeholders </li></ul><ul><li>Helps to rectify any misconceptions </li></ul><ul><li>During M&A, helps to understand the mindset of employees </li></ul>[email_address]
  15. 15. Case studies <ul><li>Postal Department </li></ul><ul><li>Indian Bank </li></ul><ul><li>Trade Unions </li></ul><ul><li>Engineering College </li></ul><ul><li>Employees of Govt. of Tamilnadu </li></ul>[email_address]
  16. 16. <ul><li>Question and Answer </li></ul>[email_address]
  17. 17. Thanks <ul><li>K. Srinivasan </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>91766 50273 </li></ul>[email_address]