Pr through social media 270811

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K. Srinivasan, Founder, Prime Point Foundation addressed Social Media Club at Chennai on 27th August 2011 on "Public Relations through Social Media".

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Pr through social media 270811

  1. 1. PR through Social Media<br />K. Srinivasan<br />27 Aug 2011<br />@<br />Social Media Club, Chennai<br />
  2. 2. What we will discuss today<br />What is PR?<br />Internet trends<br />Various social media and how to use for PR<br />Caution<br />
  3. 3. What is Public Relations?<br />How relevant it is for your company and for yourself?<br />Various tools<br />
  4. 4. How internet changed the way we communicate? – sharing the experience<br />
  5. 5. Present trend – 31st Mar 2011<br />Globally, out of 7 bn population 2 bn use net (30% penetration)<br />In Asia, out of 3.8 bn population 114 crores use net (24% penetration)<br />North America and Europe penetration 78% and 58% respectively.<br />
  6. 6. Present trend - Asia<br />Hongkong (69%), Singapore 78%, Taiwan (70%), South Korea (81%) and Japan (79%) have more than 60 percent penetration<br />India 8.4 percent. (around 10 crore users) - More growth expected due to broadband, 3G and mobile<br />
  7. 7. Internet penetration from 1997-2007<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12. Websites<br />Top level domain names (TLD)<br />Com, net, org, biz, info, US<br />132 million TLD domains as at 26th Aug 2011<br />96.8 million dot com domains<br />
  13. 13. Ref : whois.sc<br />Ref : www.whois.sc<br />Ref: www.wois.sc<br />
  14. 14. Social Media<br />Discussion groups<br />Blogs<br />Social networking sites Twitter, Facebook, orkut, linkedin, Google Plus, etc<br />
  15. 15. Social Media<br />Wikipedia<br />Ezines, E Newsletter<br />Podcasts<br />
  16. 16. Evolution of social media<br />1970s - E mail<br />1980s - List servers<br />1990s - Discussion groups , chats, personal websites<br />
  17. 17. Evolution of social media<br />1995 - Social networking sites like classmates.com<br />After 2000 - Blogs, podcasts, Wikis<br />2005 - Web 2.0 various applications like tags, book marks – leading to Media 2.0 and PR 2.0<br />
  18. 18. Blogs<br />The word weblog was coined in Dec 1997<br />It was made as wee blog in May 1999<br />
  19. 19.
  20. 20. Blogging tools<br />Blogger (started in 1999)<br />Word Press ( started 2003)<br />Myspace (started 2003)<br />Estimated blogs around 150 to 200 million<br />
  21. 21. This is the blogger site <br />in Oct 1999<br />
  22. 22. How to use blogs<br />Write on the subjects of your interest<br />It should be brief and interesting (500 words)<br />Live blogging – integrate with photos and podcast<br />
  23. 23. Importance of blogs<br />Now blogs are becoming more important and watched by various people<br />Blog contents are caught by search engines immediately.<br />
  24. 24. Blogs for self development /PR<br />Blogs help to improve the command over language – Avoid using lingos<br />HR people form opinion by reading blogs and social media<br />
  25. 25. Social networking sites<br />Facebook - 2004 – 860 M Unique visitors users (India 31 M)<br />Twitter – 2006 – 140 M (Micro blog) – India 3.1 M<br />Youtube - 2005 – 710 M – India 24 M<br />(source: googleadplanner)<br />
  26. 26. Social networking sites<br />Linkedin – 2003 –74 M – India 4.7 M<br />Orkut– 2004 – 67 M – India 9 M<br />
  27. 27. Unique visitors per day source compete.com<br />Source: compete.com<br />As at end of july 11<br />Facebook<br />As at Jan 2011 unique visitors / day<br />youtube<br />twitterr<br />linkedin<br />orkutt<br />
  28. 28. Podcasts<br />Converting your pc into a radio station<br />Audio and video podcasts<br />Can be integrated with blogs and social networking sites like facebook<br />
  29. 29. Podcast servers<br />Podbazaar.com<br />Blip.tv<br />Youtube.com<br />Odeo.com<br />
  30. 30.
  31. 31. Wiki concept<br />Wikiwikiweb started in 1995 by Ward Cunningham<br />First user editable website www.wikiwikiweb.com<br />
  32. 32. wikipedia<br />Founded by Jimmy Wales in 2001<br />272 languages<br />3.7 million articles in english<br />Everybody can edit<br />Alexa rank 7<br />Unique visitors per day 83 million<br />
  33. 33. Wikipedia<br />
  34. 34. Advantages – networking, marketing, quick communication<br />Risks – cyber crime, cyber terrorism, data theft, cyber law, Intellectual property right, copy right violation, cyber security<br />
  35. 35. CAUTION<br />Do not become an addict to social media. Use for your advantage. Do not become the slave of social media.<br />Keep an arms distance. Nothing like face to face communication<br />
  36. 36. Thanks<br />K. Srinivasan<br />www.prpoint.com<br />www.poduniversal.com<br />prpoint@gmail.com<br />91766 50273<br />

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