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Global trends in journalism by vinoth poovalingam


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Shri Vinoth Poovalingam, CEO, Hocalwire, technology consultant for media portals, made a presentation on "Global trends in Digital Journalism" in the workshop on 27th July 2017 organised by Digital Journalists Association of India (DiJAI).

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Global trends in journalism by vinoth poovalingam

  1. 1. Global Trends in Journalism By Vinoth Poovalingam CEO, Hocalwire
  2. 2. A Brief History of Journalism Journalism is these three things done in a professional manner, with respect to Information. Gathering Assessing / Creating Presenting / Distributing To add Value and Transparency in a Community / Ecosystem Sumerian Clay Tablets 4000 BC 600 BC Egyptian Papyrus Printing Press Gutenberg 1440 1556 Avvisi – Gazetta(Venice) 1605 Relation aller Fürnemmen und gedenckwürdigen Historien First Newspaper - German 1665 Oxford Gazette 1780 Hicky’s Bengal Gazette Publick Occurences 1690 Madras Courier 1782 Radio Hams 1900 1895 Radio Broadcasting 1924 Madras Presidency Club Radio 1990 Internet www Television Broadcasting 1920 Official Launch of Indian Tele 1959 WW1 Impact 1914 WRGB Television Station 1928 WW2 Impact 1944 First article NYT 1993 Rise of User Generated Content 2014 Social Media 2004
  3. 3. The Changing face of Journalism Print Radio & TV Online Social Media How news is discovered Online ? Shifting trends in discovering News * Source : Reuters State of Media 2017
  4. 4. The role of Social Media and Messaging App * Source : Reuters State of Media 2017
  5. 5. The Indian Scenario Internet Penetration in India 31% Urban Rural60% 17% Internet Users in India 432m Urban Rural269m 163m * Source : IMAI Report 2016 * Source : FICCI Frames 2017 Digital is fast growing as a bigger part of the News Ecosystem
  6. 6. Important Trends in Journalism Growth of Online Journalism Paying for Online / Digital content Polarization & Fake News Impact of Social Media & Chat Apps Participation of Citizens in News Rise of Content Marketing & Brands evangelism Analytics and feedback about content
  7. 7. Digital Marketing Trends Display Ads & Traditional Digital Advertising Survey 91% People who say ads are intrusive Survey 81% People closed a website with popups Installs 300 M Adblocker Plus for ad blocking Survey 92% Content generate more SEO Benefits Traffic 7.8 X Content Leaders have more traffic • Source : Hubspot Survey, Curata Marketing Statistics, Contently Blog • Source : Content marketing Institute Cost 62% Content marketing costs 62% lesser Survey 70% Like to discover brand using content than ad Content was, is and will always be the King
  8. 8. The Content Supply Chain in Digital Identify Engaging Content Content Providers Verified Content Website / App Consumers Reporters Content Creator Brand Evangelist Online Properties Editorial Team Published Content Social Media 1. Content Research Tools 2. Editorial & Frontend 3 Distribution 4. Feedback & Analytics Feedback to brands and Content generators SEO , Referral And Other Channels
  9. 9. Skills Needed for the New Age Journalist Technology Stay updated with the latest in Technology, and keep changing to the needs Analytics & Feedback Understand who your audience are and understand how you impact them Story Telling Compelling story telling across different formats of News Social Media Presence Understand and use the power of social Med Law 0 of Journalism : Ethics & get your facts right
  10. 10. Few online resources for Journalists StoryTelling Technology SocialMedia Analytics
  11. 11. Thank You Vinoth Poovalingam CEO, Co-Founder Hocalwire e-Mail : Twitter : @CEO_Hocalwire
  12. 12. Sources Wikipedia : cross-450-million-by.html ( IMAI Report)