NEWAGEMEDIA                                                                                                               ...
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Dr Kalam on podcast - story in Impact magazine

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Impact, India's leading media, advertising and marketing weekly has carried an exclusive interview with K. Srinivasan, Editor, PodUniversal on the completion of 75 episodes of podcasts. The latest was a three part exclusive interview with former Indian President, Dr Abdul Kalam. It is for the first time, he has given an interview to a podcaster.

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Dr Kalam on podcast - story in Impact magazine

  1. 1. NEWAGEMEDIA 52 03 - 09 September 2007 Kalam on Podcast growing? T hat new media will be largely consumer- Podcast is a not a ‘mass media’. It is a niche generated is obvious. And examples of the media. It is also a ‘media for mainline media’. same are in evidence increasingly around us. Many of our podcasts have been reproduced in One such example is PodUniversal. the mainline media. We circulate the e-zine and With the third part of former Indian President podcast through our various groups. It reaches APJ Abdul Kalam’s interview, PodUniversal, around 20,000 inboxes directly. It has a viral an initiative by Chennai-based Prime Point effect. It will also be re-circulated by receivers. Foundation, has so far produced 75 podcasts With the emergence of ‘broadband’ in India, I (both audio and visual). Started in August 2006, see a greater potentiality for podcasts. It is cost PodUniversal, billed as India’s first Pod Magazine, effective, simple and available on the net on all has seen 18 editions come out till date. days and at all times. That is why I’m saying The themes vary and include subjects like that it is a great marketing and communication corporate, communication, media, education, tool, to promote products, services and also to health, India vision and career growth. Till communicate corporate information. date, the podcasts have featured interviews of Dr Kalam, Dr U Srinivasa Raghavan, former Please enlist the core team on the same. Chairman of the Indian Postal Board, T S Some of the fellow young professionals Raghavan, former Chairman of Indian Bank and assist me in producing Ezines PR-e- K Pandiyarajan, Chairman of the MAFOI group, Sense, Vandemataram and Pod Magazine among others. ‘PodUniversal’ on a voluntary basis, as it is not The thinking is that Podcast are emerging yet commercialised. as an effective marketing tool. Based on the Podcast is a not a ‘mass experience gained over the production of podcasts, Please enlist a few people to be featured in coming the people behind it have also commenced a media’. It is a niche podcasts. ‘Corporate Podcast Service’. media. It is also a ‘media for Already we have featured many eminent Under the aegis of the foundation, which by mainline media’. Many of our persons like Dr Abdul Kalam, Mr T S R definition is not-for-profit, the entire creation of Subramanian (former Cabinet Secretary of India), content to its dissemination is currently being podcasts have been reproduced Mr S Narendra (fomer Information Advisor done free. The initiative was conceived and is in the mainline media.” “I’m to Prime Minister), Dr U Srinivasa Raghavan headed by K Srinivasan, Chairman of the Prime (Former Chairman, Indian Postal Services Point Foundation, with active participation from saying that it is a great marketing Board), Mr T S Raghavan (Former Chairman, members of several online groups he runs – several and communication tool, to Indian Bank), Mr K Pandiyarajan (CEO and of them for journalists and communication Founder, MAFOI group of HR consultants) Ms K professionals. promote products, services and Bhavani (President, IPRS, Singapore) and many impact caught up with Srinivasan for a peep also to communicate corporate others. into the conceptualization and road map for this information.” Since we are able to record the interviews year-old entity that has attained a fair level of over phone, it is not a problem for us to get traction. the Corporate e-zine produced on a unique theme eminent persons from all across for our podcast. Podcasts can be accessed at http:// every month. We have so far produced 17 issues Since we are one of the well known podcasters, www.poduniversal.com, http://www. without break. All the e-zines are integrated it has become easy for us to enlist the eminent primepointfoundation.org and http:// with the podcast. professionals. corporatepodcast.blogspot.com. The foundation We have lot of talent in our discussion also publishes a corporate e-zine every month, groups. To provide an opportunity to the talented What would be the future initiatives of the foundation? titled ‘PR-e-Sense’, since the last 17 months. All professionals in our group, we have introduced The Foundation has got a great credibility. We the e-zines are integrated with podcasts. a system of Guest Editor from last month. The always believe in making use of the technology Guest Editor brings with him new thoughts for improving the skills and knowledge of impact: The foundation seems to be engaged in several and views. The Guest Editor gets the interview communication professionals. activities targeted at building communities, with the from globally renowned persons through his commonality being the internet. Could you list out the contacts. This enables members to get the best It must have been memorable interviewing Dr. Kalam. objectives of PodUniversal? inputs from different sources from across the Please share your experience briefly. Srinivasan: Podcast is emerging as a new world. Podcast with Dr Kalam is the ‘mother of media for communication. Since many of the India Vision group runs an e-zine, all podcasts”. This is also for the first time Dr young people spend more time on the net, this is Vandemataram. This is run by the youth of the Kalam gaves an interview to a podcaster. I a powerful media to reach young and tech savvy group. In the last issue, we carried the lead story sought his time for interviewing him for the 60th people. In view of this, we started PodUniversal, of an exclusive interview with Dr Abdul Kalam. Anniversary of Independence Day. I had also as a Pod Magazine. We have also named the This motivates youngsters to achive greater given links of all my earlier podcasts. Three days anchor as ‘PodJockey’ -- like RJ and VJ. Through things for nation building. We also bring out before the Independence day, Dr Kalam called this Pod Magazine, we are able to bring out success stories of ‘hitherto unknown heroes’. me on my mobile and introduced himself and podcasts on various themes like education, said that he appreciated my earlier podcasts. I health, current affairs, corporate, marketing, could not believe myself. I could not speak for When do you see the bouquet of services becoming management, communication, career, etc. For a moment. That was an exciting and thrilling monetisable? What do you then see as the revenue us also, it is a great learning experience, as this moment for me. He enquired about the theme streams? is a new media, in terms of production, reach, Now that PR-e-Sense and Vandemataram are of my podcast with him and gave me the time quality, etc. We have so far produced 75 podcasts. stablised, we are interested in seeking sponsors for recording. and advertisers. At the appointed time, when I called him Your constructive use of members to generate content We are one of the pioneers in podcast, having from Chennai (he was at Delhi), he was ready is another interesting aspect. What prompted you to released 75 quality podcasts successfully. We are for the interview. He was able to remember my start such a service and what are the different groups? now creating awareness amongst corporates to meeting with him both at Anna University and Prime Point Foundation is moderating four use the podcast as a ‘branding and marketing at Rashtrapathi Bhavan. He was very friendly major groups. Image Management is the second tool’. We have also started a blog http:// and his answers were crisp and to the point. largest yahoo group on PR globally; prpoint group corporatepodcast.blogspot.com for this purpose. After completing the interview, he was talking is the single largest yahoo group on PR in India; Now we are ready to produce corporate podcasts to me informally as to how we can motivate the India Vision is the largest Indian group on India on commercial basis. youngsters of this country. vision (with many patriotic and vibrant youth as Dr Kalam has given many interviews to Print members); new media forum is a large group for and Broadcast media. I am fortunate to be the What is the current number of people receiving the Indian media professionals. first podcaster to interview him. podcast? How has it grown and how do you see it We are running two e-zines. PR-e-Sense is ISSUE 11.indd 73 9/1/2007 4:05:14 AM

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