Corporate excellence through social media


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This presentation deals with evolution of social media like blogs, podcasts, wikis. The presentation was done by K. Srinivasan, Chairman, Prime Point Foundation, Chennai at Global Forum for Public Relations, (GFPR), Hyderabad on 21st April 2007

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Corporate excellence through social media

  1. 1. Corporate excellence through social media by K. Srinivasan 21 April 2007 Hyderabad
  2. 2. What we will discuss today <ul><li>Trends of internet growth </li></ul><ul><li>Various social media </li></ul><ul><li>Advantages and risks </li></ul><ul><li>Expert views </li></ul>
  3. 3. Present trend <ul><li>Globally, out of 6.5 bn population 1.1 bn use net (17% penetration) </li></ul><ul><li>In Asia, out of 3.7 bn population 0.4 bn use net (10.7 % penetration) </li></ul><ul><li>North America and Europe penetration at 70% and 39% respectivley. </li></ul>
  4. 4. Present trend - Asia <ul><li>Hongkong, Singapore, Taiwan, South Korea and Japan have more than 60 percent penetration </li></ul><ul><li>India 3.5 percent. (around 4 crore users) </li></ul><ul><li>Growth rate over 2000 - 700% </li></ul>
  5. 6. Traditional media <ul><li>Print newspapers, magazines, books </li></ul><ul><li>Television </li></ul><ul><li>Broadcast Radios like AIR </li></ul>
  6. 7. What is social media? <ul><li>Wikipedia defines: Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspective with each other </li></ul>
  7. 8. How different from traditional media? <ul><li>Social media is also known as Media 2.0 </li></ul><ul><li>User generated content (UGC) </li></ul><ul><li>Contents can be changed after publication </li></ul>
  8. 9. Media 2.0 comparison <ul><li>Interactive </li></ul><ul><li>Popularity of the subject </li></ul><ul><li>Usage of text, images, audio and video </li></ul><ul><li>User managing the contents </li></ul>
  9. 10. Media 2.0 - comparison <ul><li>No limitation for space, time, duration </li></ul><ul><li>Syndication and distribution </li></ul><ul><li>Collating data from other sites eg: Google adsense, RSS feeds, widgets </li></ul>
  10. 11. Evolution of social media <ul><li>1970s - E mail </li></ul><ul><li>1980s - List servers </li></ul><ul><li>1990s - Discussion groups , chats, personal websites </li></ul>
  11. 12. Evolution of social media <ul><li>1995 - Social networking sites like </li></ul><ul><li>After 2000 - Blogs, podcasts, Wikis </li></ul><ul><li>2005 - Web 2.0 various applications like tags, book marks </li></ul>
  12. 13. Social media - medium <ul><li>Blogs </li></ul><ul><li>Message boards / social networking </li></ul><ul><li>Podcasts (audio and video) </li></ul><ul><li>Wiki </li></ul>
  13. 15. Blogs <ul><li>Technorati has tracked 70 mM blogs upto March 07. They do not cover Myspace and Chinese blogs. </li></ul><ul><li>Estimated blogs of around 150million globally (India may be around 1 to 2 lakh) </li></ul>
  14. 16. Blogs - creation and posting <ul><li>120 k blogs are created every day as per technorati </li></ul><ul><li>1.4 Million posts per day - Every hour 58000 postings are done </li></ul><ul><li>Blogs grew from 35 M to 70 M in 320 days </li></ul>
  15. 17. Blogs vs Mainstream media <ul><li>During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (rose from 12 earlier quarter) </li></ul><ul><li>Audience discrimination between blogs and mainstream media getting lesser </li></ul>
  16. 20. Blogging sites <ul><li>Blogger </li></ul><ul><li>Wordpress </li></ul><ul><li>Typepad </li></ul><ul><li>Myspace </li></ul>
  17. 21. Blogs - Characteristics <ul><li>RSS / Atom feed - distribution </li></ul><ul><li>Interactivity </li></ul><ul><li>Informal tone </li></ul><ul><li>Timeliness </li></ul><ul><li>Viral effect </li></ul><ul><li>Visiblity in the net </li></ul>
  18. 22. Message boards and social networking <ul><li>Personalised pages </li></ul><ul><li>Connecting with friends and extending network </li></ul><ul><li>Myspace (150 M users) </li></ul><ul><li>Orkut / yahoo / google groups </li></ul>
  19. 23. Podcasts <ul><li>Transferring your PC into a radio station and tower </li></ul><ul><li>Audio format of blog </li></ul><ul><li>Both audio and vido </li></ul>
  20. 24. Podcast <ul><li>The term ‘podcast’ turns around 113 M results in Google </li></ul><ul><li>Estimated audio and video podcast 2.7 M (Fedburner) </li></ul><ul><li>Odeo has 3.1 M audio podcasts </li></ul><ul><li>Downloadable in iPod </li></ul>
  21. 25. Podcast servers <ul><li>Podbazaar </li></ul><ul><li>Podbean </li></ul><ul><li>Odeo and many others </li></ul><ul><li>YouTube, and MySpace for videos </li></ul>
  22. 26. Wiki <ul><li>A website that can be individually or collaboratively edited using a web browser </li></ul><ul><li>Many wikis - Popular Media wiki </li></ul><ul><li>Wikipedia - online encylopedia - many languages - English 1.7 M articles </li></ul>
  23. 29. <ul><li>Some more important aspects and tools </li></ul>
  24. 30. Tags <ul><li>Tag is a category or description or keyword that some one (often the creator) assign to it </li></ul><ul><li>230 M posts are using tags or categories </li></ul><ul><li>35% are using tags for their posts and is on the increase </li></ul>
  25. 32. Feed
  26. 33. Bookmarks
  27. 34. How helps Corporates <ul><li>Microsoft, IBM and many leading companies have blogs </li></ul><ul><li>Social media brings the stakeholders closer to the organisation </li></ul>
  28. 35. How helps corporates <ul><li>More transparency needed - helps to improve the image </li></ul><ul><li>Take the criticisms positively - convert such postings to imrpove your relationship </li></ul>
  29. 37. <ul><li>Now you will hear the voice of Mr Amit Agarwal, Agra India’s No 1 Blogger </li></ul><ul><li>(recorded over phone through Audacity software) </li></ul>
  30. 39. Thanks <ul><li>K. Srinivasan </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>94440 50273 </li></ul>