Online Marketing plan for India.Travel Insurance                   By :Prashant chauhan Ph:9223544262 Email: prowebb@gmail...
Online Marketing plan for India.Travel Insurance                                         Topics Covered                In...
Online Marketing plan for India.Travel Insurance                   Scope for Online Marketing in India
Online Marketing plan for India.Travel Insurance                                                                  Travel i...
Online Marketing plan for India.Travel Insurance                           Travel Insurance Providers in India            ...
Online Marketing plan for India.Travel Insurance                                  Types of travel insurance               ...
Online Marketing plan for India.  Travel Insurance As per the data indian market is dominated by single Trip travel insura...
Online Marketing plan for India.Travel Insurance                   Travel insurance sold through various channels
Online Marketing plan for India.Travel Insurance    Tradational Brick and motar Distribution Model used by insurance provi...
Online Marketing plan for India.Travel Insurance                  Some fndings about online Travel Insurance Market in Ind...
Online Marketing plan for India.Travel Insurance                     Google Insight Trends on online travel Insurance Mark...
Online Marketing plan for India.  Travel InsuranceKeywords Used by people to search travel insurance                      ...
Online Marketing plan for India. Travel Insurance             Online Market size estimation for indiaNumber of Local searc...
Online Marketing plan for India.Travel Insurance                     Conclusion On Online Travel insurance Market (India) ...
Online Marketing plan for India.Travel Insurance                   THE ONLINE MARKETING STRATEGY
Online Marketing plan for India.Travel Insurance                     Objectives of Online Marketing Strategy            Br...
Online Marketing plan for India.Travel Insurance                          Online Eco System for travel insurance          ...
Online Marketing plan for India.Travel Insurance                             The Online Marketing Mix                     ...
Online Marketing plan for India.Travel Insurance  Type of Strategy   Type campaign                Type of Traffic  Push   ...
Online Marketing plan for India.Travel Insurance                           Online Traffic Funnel                          ...
Online Marketing plan for India.Travel Insurance                             The Online Marketing Process Map   Plan Mix o...
Online Marketing plan for India.Travel Insurance                    Search Engine Optimization (SEO)
Online Marketing plan for India. Travel Insurance                Search Engine Optimization (SEO) Process Map             ...
Online Marketing plan for India.Travel Insurance                                                          Paid            ...
Online Marketing plan for India.Travel Insurance                                     Search Engine Optimization (SEO )Stra...
Online Marketing plan for India.Travel Insurance      Traffic Generation from SEO (Onsite optimization)      Meta TAG     ...
Online Marketing plan for India.Travel Insurance                     SEO (Link Building)
Online Marketing plan for India.Travel Insurance              Projection of Traffic Generation from Long Tail Search
Online Marketing plan for India.Travel Insurance                    Social Media Optimization (SMO)
Online Marketing plan for India.Travel Insurance                               Objectives of Social media Optimization(SMO...
Online Marketing plan for India.Travel Insurance                   Social Media Road Map For travel Insurance             ...
Online Marketing plan for India.Travel Insurance                   How Soical Media Supports SEO
Online Marketing plan for India.Travel Insurance                      Examples of Social Media channels                   ...
Online Marketing plan for India.Travel Insurance                   Examples of online PR
Online Marketing plan for India.Travel Insurance                   Examples of Social Media channels                      ...
Online Marketing plan for India.Travel Insurance                   Examples of Social Media channels                   Onl...
Online Marketing plan for India.Travel Insurance                   Examples of Social Media channels                   Twi...
Online Marketing plan for India.Travel Insurance                   Examples of Social Media channels                   Fac...
Online Marketing plan for India.Travel Insurance                   Examples of Social Media channels                   You...
Online Marketing plan for India.Travel Insurance                   Examples of Social Media channels                   Soc...
Online Marketing plan for India.Travel Insurance                   Integrating PPC (Pay per Click)with SEO
Online Marketing plan for India.Travel Insurance                                                      Paid Listing        ...
Online Marketing plan for India.Travel Insurance
Online Marketing plan for India.Travel Insurance
Online Marketing plan for India.Travel Insurance
Online Marketing plan for India.Travel Insurance
Online Marketing plan for India.Travel Insurance                      The Tatical Online Marketing
Online Marketing plan for India.Travel Insurance                          Online Eco System for travel insurance          ...
Online Marketing plan for India.  Travel Insurance                          Making Pay per sale Commision Affliates Insura...
Online Marketing plan for India.Travel Insurance                     The winning Online Marketing Strategy                ...
Online Marketing plan for India.Travel Insurance                     Projection Of Successful Online marketing            ...
Online Marketing plan for India.Travel Insurance
Online Marketing plan for India.Travel Insurance                             Thank You                   Presentation By P...
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Online Marketing Strategy for Travel Insurance case study of indian travel insurance market with statical figures on market size,competitor analysis,distribution Channel and how to go online Strategy and marketing plan

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Online Marketing Strategy for Travel Insurance case study of indian travel insurance market with statical figures on market size,competitor analysis,distribution Channel and how to go online Strategy and marketing plan the slide contains comprehensive study on Travel insurance Market in india includng overall market size Offline and online and online Marketing plan to tap Online Travel insurance Market indindia

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Online Marketing Strategy for Travel Insurance case study of indian travel insurance market with statical figures on market size,competitor analysis,distribution Channel and how to go online Strategy and marketing plan

  1. 1. Online Marketing plan for India.Travel Insurance By :Prashant chauhan Ph:9223544262 Email: prowebb@gmail.com
  2. 2. Online Marketing plan for India.Travel Insurance Topics Covered  Insignt On Travel Insurance Market(India and Wordwide)  Travel Insurance Indian Market trends  key players in indian Market  Types of travel policy Distribution model (Offline Model & Online Model)  Scope for Digital Marketing in india.  The Digital Marketing Plan 
  3. 3. Online Marketing plan for India.Travel Insurance Scope for Online Marketing in India
  4. 4. Online Marketing plan for India.Travel Insurance Travel insurance Market Snapshot Travel Insurance market is estimated @ 5.79 Billion UDS In 2010 growing @ 9.4 % annualy India having 8.4 % Market share Estimated @ 480 Million USD Market Segmentation by countryThe travel Insurance market in countries as Australia, Brazil, Canada, China, India, Japan, Russia, IndiaSouth Africa, South Korea and the US is estimated at 5.79 Billion USD as of premiums collected inform of travel insurance in year 2010 which is growing at 9.4 % annualy with india having 8.4 %market share estimated @ 480 Million USD Source :Finaccord and Internet sources
  5. 5. Online Marketing plan for India.Travel Insurance Travel Insurance Providers in India Tata AIG General Insurance Royal Sundaram General Insurance ICICI lombard General Insurance And other small players Hdfc Ergo General Insurance Indian Travel Insurance Market is dominated by mainy two major players . ANDTata AIG General Insurance ICICI lombard General Insurance
  6. 6. Online Marketing plan for India.Travel Insurance Types of travel insurance Travel Insurance Single Trip Annual Trip + Add on Riders Travel Insurance Policy Two Types of Travel Policy are sold by insurance providers A)Single trip policy B)Annual Trip policy c) policy + Add on Riders
  7. 7. Online Marketing plan for India. Travel Insurance As per the data indian market is dominated by single Trip travel insurance With average Ticket value of 1500 Rs as per indian market size @480 million USD Or 2400 Cr RS estimated 16000000 policy are sold each year with on an average 43,835 policy sold per day. Travel insurance average ticket value and number of policy sold each year Avg ticket Value per policy= 1500 Rs Estimated Indian Market =480 Million USD or 2400 CR RSNumber of Policy sold each year= 160,00000 Number of policy sold per day = 43,835 (Estimate Derived Assuming Avg ticket value oer policy is 1500 rs and indian market is dominated by single trip insurance policy)
  8. 8. Online Marketing plan for India.Travel Insurance Travel insurance sold through various channels
  9. 9. Online Marketing plan for India.Travel Insurance Tradational Brick and motar Distribution Model used by insurance providers to reach the Customer Insurance Provider Offline Model Reseller/Channel Partner Insurance Broker Travel Agents Exclusive Distribution Customer
  10. 10. Online Marketing plan for India.Travel Insurance Some fndings about online Travel Insurance Market in India  Online Travel Insurance Market is Emerging Steadily since 2004  Travelers and are getting used to purchase travel insurance online directly from the insurance provider due to convience of purchasing online.  Online Insurance brokers,Online insurance comparsion engines, Ticketing agents ,tour operators and travel related affinity service providers are now offering travel insurance online through API( Application programming Interface) based tieups with Insurance providers.
  11. 11. Online Marketing plan for India.Travel Insurance Google Insight Trends on online travel Insurance Market India Online Travel Insurance Market is emerging since 2004 ,trends shows growth from 2009
  12. 12. Online Marketing plan for India. Travel InsuranceKeywords Used by people to search travel insurance PER MONTH
  13. 13. Online Marketing plan for India. Travel Insurance Online Market size estimation for indiaNumber of Local searches for Travel Insurance per Month =37,68,623Number of searches per day=1,25,620Assumed Conversion on Searches( Conversion rate )= 1%Number of Policy Sold Online per day = 1,25,620 X 1 % = 1256 Per dayTravel Policy Sold Per year = 1256 X 365 = 45,8440 per yearAvg Price per policy = 1500 RsAvg Estimated Online Market per day for Trave insurance =1500 X 1256 = 18,84,000 RS per dayEstaimated Online Markert for travel insurance in india per year = 18,84,000 X365=68.766 CR RSEstimated Size of online Market Vs Offline Market (INDIA) Market for Travel Insurace(india) =480 Million USD= 2400 Cr RS Online Market = 13.72 Million USD OR 68.766 Cr RS Online Market = 2.86 % of offline Indian MarketNOTE : the figures did not linclude Insurance sold through Online channel partner.
  14. 14. Online Marketing plan for India.Travel Insurance Conclusion On Online Travel insurance Market (India)  Indian Online market for travel insurance is a emerging Market with only 2. 86 % or 13.72 Million USD of offline market @480 Million USD which is growing @ 9.4 % annualy  Online indian Market is Expected to grow exponetialy as consumers in india are getting used to purchase various products and services online with advancement of ecommerce.  Travel Insurance providers have started entering into indian Market to TAP the growing market in nacent stage.  Entering the Online Market space in india at this stage will be highly profitable in long run .
  15. 15. Online Marketing plan for India.Travel Insurance THE ONLINE MARKETING STRATEGY
  16. 16. Online Marketing plan for India.Travel Insurance Objectives of Online Marketing Strategy Branding Generate Organic Internet Creating Online Brand in Traffic Travel Insurance Space (Free Traffic) GOAL Reduce CPA (Cost Per ) to Develop Online insurance 10% of Ticket Value Distribution Channel Partners Reducing Marketing Cost
  17. 17. Online Marketing plan for India.Travel Insurance Online Eco System for travel insurance Selling Direct to Consumer Insurance Provider Selling via Channel Partner Online reseller/Channel Partners Online Broker Online Tour Operator OnlineTicketing portal Brand Ecommerce Eg:-Easypolicy.com Eg:-Expedia.co.in Eg:-Makemytrip.com Portal Ecommerce B2c Customer
  18. 18. Online Marketing plan for India.Travel Insurance The Online Marketing Mix Pull : Push: a)Search Engine Optimization(SEO) a)Banner Ads b)Email Marketing b)Social Media Optimization (SMO) ` c)SERPs (Search Engine Result Pages ) d)PPC (Pay Click ads and Perfomance Based Ad Network ) Tatical : a)Affliate Marketing b)Creating Multiple microsites with strategic domains c)creating Online referals with websites having affinity content d)API integration with Online comparison Engine ,Online insurance Brokers, Online Travel portals ,Online Tour operators etc
  19. 19. Online Marketing plan for India.Travel Insurance Type of Strategy Type campaign Type of Traffic Push Email Marketing Paid Banner Ads (Branding only) Paid Push Search Engine Optimization Organic Social Media Optimization Organic Pay per click Ads Paid Tatical Creating Affliates Pay per sale Referal websites Pay for perfomance
  20. 20. Online Marketing plan for India.Travel Insurance Online Traffic Funnel Internet traffic cloud Online Marketing campaings Push,Pull,Tatical
  21. 21. Online Marketing plan for India.Travel Insurance The Online Marketing Process Map Plan Mix of Marketing Set ROI Goals Campaigns Execute Pilot Campaign Measure Fine Tune and tweak ROI Goals for target No Yes Scale Impliment
  22. 22. Online Marketing plan for India.Travel Insurance Search Engine Optimization (SEO)
  23. 23. Online Marketing plan for India. Travel Insurance Search Engine Optimization (SEO) Process Map SEO Keyword reaserch +Compeation Analysis Offsite Optimization Onsite Optimization Link Building Program META TAG optimization SEO URL optimization Optimizing for TAIL KeywordsConversion Rate Optimization Optimizing for Major Keywords
  24. 24. Online Marketing plan for India.Travel Insurance Paid Listing Organic Listing
  25. 25. Online Marketing plan for India.Travel Insurance Search Engine Optimization (SEO )StraregyKeyword Reaserch for Major and Trail Keywords
  26. 26. Online Marketing plan for India.Travel Insurance Traffic Generation from SEO (Onsite optimization) Meta TAG Optimization SEO Friendly URLS
  27. 27. Online Marketing plan for India.Travel Insurance SEO (Link Building)
  28. 28. Online Marketing plan for India.Travel Insurance Projection of Traffic Generation from Long Tail Search
  29. 29. Online Marketing plan for India.Travel Insurance Social Media Optimization (SMO)
  30. 30. Online Marketing plan for India.Travel Insurance Objectives of Social media Optimization(SMO) Chosing Right Social media Channel For Travel Insurance Creating Referal Websites and Quaity Backlinks GOAL Incressing SERPs (Search Engine Result)To generate Organic Traffic Engage With Customers
  31. 31. Online Marketing plan for India.Travel Insurance Social Media Road Map For travel Insurance Creating Travel Insrance Online PR Wiki Article Own BlogSubmission Face BooK Travel Insurance APP Social Media & Online Forums Profile PagePage & Community Youtube Rss Feed Video Syndication Free And Classifieds Slide Share Website
  32. 32. Online Marketing plan for India.Travel Insurance How Soical Media Supports SEO
  33. 33. Online Marketing plan for India.Travel Insurance Examples of Social Media channels Article Submission on Ezine Hubpages Etc
  34. 34. Online Marketing plan for India.Travel Insurance Examples of online PR
  35. 35. Online Marketing plan for India.Travel Insurance Examples of Social Media channels Online BLOG
  36. 36. Online Marketing plan for India.Travel Insurance Examples of Social Media channels Online Community Forum NRIOL.com
  37. 37. Online Marketing plan for India.Travel Insurance Examples of Social Media channels Twitter Feed Integration
  38. 38. Online Marketing plan for India.Travel Insurance Examples of Social Media channels Facebook Fan page
  39. 39. Online Marketing plan for India.Travel Insurance Examples of Social Media channels Youtube videos
  40. 40. Online Marketing plan for India.Travel Insurance Examples of Social Media channels Social tagging
  41. 41. Online Marketing plan for India.Travel Insurance Integrating PPC (Pay per Click)with SEO
  42. 42. Online Marketing plan for India.Travel Insurance Paid Listing PPC ADWORDS Organic Listing
  43. 43. Online Marketing plan for India.Travel Insurance
  44. 44. Online Marketing plan for India.Travel Insurance
  45. 45. Online Marketing plan for India.Travel Insurance
  46. 46. Online Marketing plan for India.Travel Insurance
  47. 47. Online Marketing plan for India.Travel Insurance The Tatical Online Marketing
  48. 48. Online Marketing plan for India.Travel Insurance Online Eco System for travel insurance Selling Direct to Consumer TATICAL Insurance Provider Selling via Channel Partner Online reseller/Channel Partners Online Broker Online Tour Operator OnlineTicketing portal Brand Ecommerce Eg:-Easypolicy.com Eg:-Expedia.co.in Eg:-Makemytrip.com Portal Ecommerce B2c Customer
  49. 49. Online Marketing plan for India. Travel Insurance Making Pay per sale Commision Affliates Insurance Comparsion Affinity Content Engine WebsitesEg:-Insurancepandit.com Eg:-NRIOL.com Insurance Provider Affliate Marketing Online Insurance Acquiring strategic Domains Broker and Creating Microsites and Online Travel Portals Eg:-travelinsuranceindia.com Eg: Easypolicy.com Travelinsuranceonline.com Expedia.com Etc travelchacha.com etc
  50. 50. Online Marketing plan for India.Travel Insurance The winning Online Marketing Strategy SEO + TATICAL Online Marketing = SUCCESS SEM PPC
  51. 51. Online Marketing plan for India.Travel Insurance Projection Of Successful Online marketing Marketing Cost Vs Revenue Vs Market Growth Conclusion : It is assumed that online Marketing Cost should come close to zero in long run.
  52. 52. Online Marketing plan for India.Travel Insurance
  53. 53. Online Marketing plan for India.Travel Insurance Thank You Presentation By Prashant chauhan Ph: 9223544262 Email:prowebb@gmail.com

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