OTA – Online travel agencies are at all time high. With a global surge in tourism, online travel business has become big. There are many travel companies, which are looking for online travel software. Te make a recognized online presence, one really need to take care the features, which actually connects to the end users. While we know that not all the travel agency software are same, below the top features, your online travel software must have.
Best Inventory – Best inventory is the most important ingredient for any online travel software. End users should have options to choose from many. Better the options, more the sales.
Right Pricing – There are many travel agencies running online travel software. Users are searching on multiple travel portals before making the booking. So the pricing becomes the key element for it.
Wide Layout Display – Many travel bookings on the OTAs, are done on the go. Most of the end users are connected to internet on high definition devices. A wide layout will make it easier for users to check details in totality.
Customized Theme – The themes of travel agent software is the the key to connect to clients. The themes and the GUI elements should be changed according to the festival time.
SEO Friendly – For any travel software to be successful, it’s very important for it to be SEO optimized. Thorough onpage and offpage optimization should be done to bring the best rankings on the various search engines.
Booking Management – Travel software must have a very comprehensive booking management system. Once the booking is done, users should immediately get the confirmation followed by PNR / voucher.
Comprehensive Reporting Module – Reporting should be one very quick and handy tool for any travel agency software. Admin should be able to get any report on the click of a button.
Social Media – Social media is one of the most robust marketing tool for any travel software. Users should be able to share the purchase, comments and almost anything through the OTA’s social media interface.
Author is a senior business analyst and an expert in travel software development and marketing strategy implementation.