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Social Media Panel Presentation


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A presentation including a social media overview, definitions and integration strategies.

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Social Media Panel Presentation

  1. 1. Social Media IntegrationRaleigh Arts Commission Panel17 November 2009<br />Steven Kent<br />Protea Digital <br /><br />
  2. 2. “Art is a lie which enables us to realize the truth”<br />2<br /><br />
  3. 3. Some Social Media ‘Lies’<br />Social media <br /> is all new<br />changes everything<br />is easy<br />The truth is social media is new and old, changes everything but doesn’t, is difficult and easy<br /><br />3<br />
  4. 4. Social Media’s Secret <br />Metcafe’s Law: the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2)<br />According to Protea Digital:<br />“The multiplication of the network of technology by the network of people” – it is not just that there are more people, but they are communicating in new ways.<br />Therefore very valuable<br />Two small thoughts: <br />Faster and easier<br />The social part will be absorbed<br /><br />4<br />
  5. 5. What has<br />Easier to keep up with people you already know <br />Discover new people that you might not otherwise <br />Easier and faster to develop and lead a tribe<br />Possible to discover the inter-connections <br /><br />5<br />
  6. 6. Integration<br /><br />6<br />
  7. 7. Marketing is<br /><br />7<br />
  8. 8. The take aways:<br />Use the social web to make it easy to connect<br />Integrate between <br />Integrate offline<br /><br />8<br />
  9. 9. Contact <br />Feel free to get in touch via email, Twitter etc:<br />Steven Kent<br /><br /><br /><br /><br />9<br />