Building Relationships Increasing Profits Increasing Profits <ul><li>Using Social Media </li></ul>with Michele Price (c) 2...
Social Smochial <ul><li>Are you building yours </li></ul>“ What’s the big deal already? Your Grandmother taught you manner...
Are You on the Hunt? <ul><li>Customers behave differently </li></ul><ul><li>Are you going to them? </li></ul>(c) 2010
Why are they in  Social Media? Social Media? <ul><li>They LIKE IT! </li></ul><ul><li>They are in control now </li></ul><ul...
Customers Today <ul><li>Are you in their conversation? </li></ul><ul><li>They now have the influence NOT YOU! </li></ul>Is...
Where is  Your BUsiness Coming from? Coming from? <ul><li>Word of Mouth? </li></ul><ul><li>Are you measuring your ROI? </l...
Average or Smart (c) 2010
Who’s on Your Team? (c) 2010
Building Loyal Customers (c) 2010
You Not There? (c) 2010
What Happens <ul><li>People talk about you </li></ul><ul><li>You are not in conversation-mess up responding </li></ul><ul>...
Instead <ul><li>BE there early </li></ul><ul><li>BE there talking WITH folks </li></ul><ul><li>BE there giving helpful tip...
Credibility Trust Business (c) 2010
Watch Your  Expectations <ul><li>Start tracking your name </li></ul><ul><li>Start tracking your company name </li></ul><ul...
How do you do that? <ul><li>Google alerts </li></ul><ul><li>Twitter </li></ul><ul><li>Tweetdeck </li></ul>Quick Cheap & Ea...
Are you Evolving ? Are you a dusty old book in a time when customers are using... (c) 2010
New Tools & MIndset (c) 2010
Today’s Strategies Will not work with  OLD  Thinking (c) 2010
What is your strategy? A Good Strategy will  PREVENT Loss of Time Wasted Effort Exhaustion Missed Opportunities (c) 2010
Success Stories <ul><li>Ford Increased Sales </li></ul><ul><li>Increased Market Share </li></ul><ul><li>Profitable Automak...
How Will You Use These <ul><li>Do you know-  difference </li></ul><ul><li>Do you know-  purpose </li></ul><ul><li>Do you k...
Which Will You BE? (c) 2010
<ul><li>(c) 2010 </li></ul>What’s Your Strategy? Will Your Next Move Help You OR Take You Out of Game? (c) 2010
Breakthrough Business  Strategies Michele Price The Breakthrough Specialist @prosperitygal 832-746-5131 [email_address] Ra...
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Social Media Engagement Ladder

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Houston Social Media for business owners

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Social Media Engagement Ladder

  1. 1. Building Relationships Increasing Profits Increasing Profits <ul><li>Using Social Media </li></ul>with Michele Price (c) 2010
  2. 2. Social Smochial <ul><li>Are you building yours </li></ul>“ What’s the big deal already? Your Grandmother taught you manners eh. Go talk amongst yourselves.” (c) 2010
  3. 3. Are You on the Hunt? <ul><li>Customers behave differently </li></ul><ul><li>Are you going to them? </li></ul>(c) 2010
  4. 4. Why are they in Social Media? Social Media? <ul><li>They LIKE IT! </li></ul><ul><li>They are in control now </li></ul><ul><li>They get their needs met </li></ul><ul><li>They expect you to be there HELPING </li></ul>(c) 2010
  5. 5. Customers Today <ul><li>Are you in their conversation? </li></ul><ul><li>They now have the influence NOT YOU! </li></ul>Is This YOU? >> (c) 2010
  6. 6. Where is Your BUsiness Coming from? Coming from? <ul><li>Word of Mouth? </li></ul><ul><li>Are you measuring your ROI? </li></ul>(c) 2010
  7. 7. Average or Smart (c) 2010
  8. 8. Who’s on Your Team? (c) 2010
  9. 9. Building Loyal Customers (c) 2010
  10. 10. You Not There? (c) 2010
  11. 11. What Happens <ul><li>People talk about you </li></ul><ul><li>You are not in conversation-mess up responding </li></ul><ul><li>Big Shot Blogger reads it-talks about it </li></ul><ul><li>Conversation grows and YOU look BAD </li></ul><ul><li>Talk GROWS-no on believes you now-after fact </li></ul><ul><li>You are in CRISIS Management now </li></ul>
  12. 12. Instead <ul><li>BE there early </li></ul><ul><li>BE there talking WITH folks </li></ul><ul><li>BE there giving helpful tips </li></ul><ul><li>BE there asking questions </li></ul><ul><li>BE there before they need you and you GET </li></ul>(c) 2010
  13. 13. Credibility Trust Business (c) 2010
  14. 14. Watch Your Expectations <ul><li>Start tracking your name </li></ul><ul><li>Start tracking your company name </li></ul><ul><li>Start tracking your product or services </li></ul><ul><li>Start tracking your competitors </li></ul>What can you do? (c) 2010
  15. 15. How do you do that? <ul><li>Google alerts </li></ul><ul><li>Twitter </li></ul><ul><li>Tweetdeck </li></ul>Quick Cheap & Easy (c) 2010
  16. 16. Are you Evolving ? Are you a dusty old book in a time when customers are using... (c) 2010
  17. 17. New Tools & MIndset (c) 2010
  18. 18. Today’s Strategies Will not work with OLD Thinking (c) 2010
  19. 19. What is your strategy? A Good Strategy will PREVENT Loss of Time Wasted Effort Exhaustion Missed Opportunities (c) 2010
  20. 20. Success Stories <ul><li>Ford Increased Sales </li></ul><ul><li>Increased Market Share </li></ul><ul><li>Profitable Automaker </li></ul>“ Humanize the Ford brand and put consumers in touch with Ford employees ” Scott Monty (c) 2010
  21. 21. How Will You Use These <ul><li>Do you know- difference </li></ul><ul><li>Do you know- purpose </li></ul><ul><li>Do you know- benefit </li></ul>(c) 2010
  22. 22. Which Will You BE? (c) 2010
  23. 23. <ul><li>(c) 2010 </li></ul>What’s Your Strategy? Will Your Next Move Help You OR Take You Out of Game? (c) 2010
  24. 24. Breakthrough Business Strategies Michele Price The Breakthrough Specialist @prosperitygal 832-746-5131 [email_address] Radio Show www.WhoIsMichelePrice.com (c) 2010

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