Prosper in China Webcast FEB-2012

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Prosper in China Webcast FEB-2012

  1. 1. 400 W. Wilson Bridge Rd.Suite 200Worthington, OH 43085Ph: 614-846-0146
  2. 2. Introduction Welcome Today’s Speakers  Roger Saunders ○ Managing Director, ProsperChina.com  Dianne Kremer ○ Senior Analyst, ProsperChina.com
  3. 3. Prosper ProsperChina™ is a part of the Prosper Family of Brands Prosper is an international business acceleration firm based in the USA  Prosper has been helping clients develop business in China since 1995
  4. 4. What is ProsperChina.com? Online China information bank & forum Complimentary member access to • Quarterly Reports • Insights from ProsperChina™ Quarterly survey of over 16,000 consumers • Links to various Chinese government sources • Local media links throughout China • Newspaper, radio & TV • Links to U.S. consumer data • Regularly updated data & information sources
  5. 5. ProsperChina™ QuarterlyCollective wisdom of over 16,000consumers each quarter… The China Quarterly brings the pieces together.
  6. 6. ProsperChina™ Quarterly Q4 2011 OverviewChinese Consumers ages 18-54• Consumer Confidence• Employment Outlook• Investor Confidence• Practical Purchasing, Needs vs. Wants, Budgeting• Impact of Gas Prices• 90 Day Outlook: Future Purchase Plans• Big Dollar Purchases: Electronics• Apparel Shopping Strategies• Chinese Auto Market• Mobile App Usage• Social Media• Media Influence This report is derived from the following Studies: • ProsperChina™ Quarterly Surveys, Q1 2009 – Q4 2011 Disclaimer: ProsperChina™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing ProsperChina™ statistics; or the ProsperChina™ data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
  7. 7. Consumer Confidence Q4 2011 OverviewWhich one of the following best describes your feelings about chancesfor a strong economy during the next 6 months?Chinese Adults 18-5470%60% Confident/Very Confident50% 18-54 Chinese Adults40% Down 13.3% from Q4 200930% Down 1.4% from Q4 201020% Confident/Very Confident Little/No Confidence10% Down 4.1% from Q3 2011 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 09 09 09 09 10 10 10 10 11 11 11 11 Source: ProsperChina™ Quarterly Surveys, Q1 2009 – Q4 2011
  8. 8. Employment Outlook Q4 2011 OverviewRegarding the Chinese employment environment, over the next six (6) months, doyou think that there will be more, the same or fewer layoffs than at present?Chinese Adults 18-54 54.7% 55.4% 51.8% 60.0% 50.0% 36.4% 36.2% 35.8% 40.0% 30.0% 11.8% 20.0% 9.1% 10.0% 8.8% 0.0% Q4 2010 Q3 2011 Q4 2011 More Same Fewer Source: ProsperChina™ Quarterly Surveys, Q4 2010, Q3 2011, Q4 2011
  9. 9. Investor Confidence Q4 2011 OverviewWould you invest on the Chinese Stock Market?Chinese Adults 18-5470.0%60.0% Definitely/Probably Invest50.0%40.0% Definitely/Probably NOT Invest30.0%20.0%10.0% I don’t invest in the stock market at all0.0% Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Source: ProsperChina™ Quarterly Surveys, Q1 2009-Q4 2011
  10. 10. Consumer Mindset Q4 2011 Overview In the last six months, have you made any of the following changes? Chinese Adults 18-5465.0%60.0%55.0%50.0%45.0%40.0%35.0%30.0% More Practical Focus on Needs vs. Wants25.0% More Budget Conscious20.0% Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Source: ProsperChina™ Quarterly Surveys, Q1 2009 – Q3 2011
  11. 11. Impact of Gas Prices Q4 2011 OverviewHow have fluctuating gas prices impacted your spending? (Check all that apply)Chinese Car Owners Ages 18-54 *Delayed major purchase Reduced dining out Decreased vacation/travel Increased carpooling I will be driving lessSpending less on groceries Spending less on clothing Q4 11 Other Q3 11 Q4 10 No major impact 0% 10% 20% 30% 40% 50% 60% *Such as Car, TV, Furniture Source: ProsperChina™ Quarterly Surveys, Q4 2010 , Q3 2011, & Q4 2011
  12. 12. 90 Day Spending Outlook Q4 2011 Overview Over the next 90 days, do you plan on spending more, the same or less on the following items than you would normally spend at this time of the year? Chinese Adults 18-54 Retail Merchandise Categories - 90 Day Outlook (Q4 2011 compared to Q4 2010 and Q3 2011)Category: Q4 2010 Q3 2011 Category: Q4 2010 Q3 2011Children’s Clothing Toys down up down flatWomen’s Dress Clothing Electronics down up up upWomen’s Casual Clothing CDs/DVDs/Videos/Books up up up flatMen’s Dress Clothing Groceries up up up upMen’s Casual Clothing Home Improvement up up flat flatShoes Lawn & Garden up up up downHealth & Beauty Aids Home Furniture up up down upDining Out Home Décor up up down upSporting Goods Linens/Bedding/Draperies up up up up Note: “Up,” “Down,” “Flat” refers to the direction of the Diffusion Index compared to the previous quarter (Q3 2011) or year (Q4 2010). Diffusion Index = % Spending More - % Spending Less. Source: ProsperChina™ Quarterly Surveys, Q4 2010, Q3 2011, Q4 2011
  13. 13. Consumer Spending: Electronics Q4 2011 OverviewDo you plan to make any of the following major (big dollar)purchases within the next 6 months? Chinese Adults 18-54 35% 30% 25% 20% 15% 10% 5% 0% Computer Stereo TV DVD/VCR Digital Mobile Equipment Camera Device* Q4 10 Q3 11 Q4 11 *Mobile Device includes cell phone, smartphone, tablet, wireless laptop, eReader, etc. Source: ProsperChina™ Quarterly Surveys, Q4 2010 , Q3 2011, & Q4 2011
  14. 14. Shopping Strategy: Apparel Q4 2011 OverviewCheck the statement that best applies to your feelingsabout fashion. Chinese Adults 18-5480.0% Fashion is less important than value and comfort to me70.0% 67.7% say familiar labels are important when buying clothes60.0%50.0% 38% say sales are not important when buying clothing40.0%30.0% 55.9% usually buy clothing when it’s Newest trends and styles are important to me on sale20.0%10.0% I prefer a traditional, conservative look 6.1% only buy clothing when it’s on sale 0.0% Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 09 10 10 10 10 11 11 11 11 Source: ProsperChina™ Quarterly Survey Q4 2009 – Q4 2011
  15. 15. Auto Market Q4 2011 OverviewAre you planning on buying/leasing a car/truck within the next 6 months?Chinese Adults 18-5470.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0% Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Yes No, I bought/leased within the last six months No Source: ProsperChina™ Quarterly Surveys, Q4 2009 - Q4 2011
  16. 16. Auto Market Q4 2011 OverviewWhich type of vehicle are you considering? (Check allthat apply) Chinese Adults 18-54 planning to buy in the nextsix months 80% Plan to Purchase a New Vehicle All Electric 3.1% Hybrid 7.6% Top 5 Brands Considered: Chinese Adults 18-54 planning to Cross-Over 14.5% buy in the next 6 months SUV 16.4% Audi: 11.9% Mini-Van 9.0% Honda: 9.1% Volkswagen: 8.6% Truck 3.9% Buick: 7% Car 72.8% Chevrolet: 6.8% 0% 20% 40% 60% 80% Source: ProsperChina™ Quarterly Surveys, Q4 2011
  17. 17. Mobile App Usage Q4 2011 OverviewWhich of the following types of apps do you use on yoursmartphone or tablet? Mobile Device Owners Who Download Apps Entertainment 72.3% Do you have a QR Games 61.7% Code Reader App?Social Networking 58.1% Mobile Device Owners Newsstand 52.8% Who Download Apps Business 51.2% Finance 49.4% Yes: 41% Weather 46.0% Education 43.8% No: 59% Utilities 43.1% Retailer 42.1% Travel 37.9% Food 36.5% Health & Fitness 29.9% Lifestyle 25.8% Radio 22.1% Medical 20.9% Sports 18.5% 0% 10% 20% 30% 40% 50% 60% 70% 80% Source: ProsperChina™ Quarterly Survey, Q4 2011
  18. 18. Social Media Q4 2011 OverviewPopular Social Media Websites Do you give advice to others about products or services you % of Chinese Adults 18-54 have purchased? (Regularly means routinely, as a set Regularly/Occasionally Use pattern, occasionally means no set pattern, as mood suits) Social Media Users vs. Chinese Adults 18-54 94.0% 60.0% 85.3% 50.0% 40.0% 84.7% 30.0% 83.9% 20.0% 65.8% 10.0% 0.0% 60.9% 48.7% Regularly Occasionally Never Source: ProsperChina™ Quarterly Survey Q4 2011
  19. 19. Online Shopping Q4 2011 OverviewOver the next 90 days, do you plan on spending more, thesame or less than you normally would spend at this time ofyear shopping by the Internet? Chinese Adults 18-5470.0%60.0% 80.2% say Baidu.com is the search engine they use most often50.0%40.0% 57.9% regularly purchase products30.0% online, up 11.6% from Q3 2011 & 15.2% from Q4 201020.0%10.0% 70.9% use Taobao.com most often for 0.0% buying products online Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 09 10 10 10 10 11 11 11 11 More Same Less Linear (More) Source: ProsperChina™ Quarterly Survey Q4 2011
  20. 20. Media Influence Q4 2011 Overview Top Ten Media Influences on Dining Out & Electronics Purchases Chinese Adults 18-54 For each of the following retail categories, please tell us which of the following media influences your purchases. Dining Out ElectronicsWord of Mouth 30.9% TV Broadcast 30.7%Coupons 27.8% In store promotion 25.8%TV Broadcast 22.4% Read Article on Product 23.7%In store promotion 21.9% Word of Mouth 23.0%Cable 17.7% Coupons 22.3%Read Article on Product 14.7% Cable 21.1%Instant Messaging 14.2% Internet Advertising 15.8%Web Radio 12.4% Advertising Inserts 14.3%Outdoor Billboards 11.9% Outdoor Billboards 12.5%Internet Advertising 11.8% Newspaper 11.7% Source: ProsperChina™ Quarterly Survey Q4 2011
  21. 21. Thank you For more information  Visit www.ProsperChina.com ○ Remember to sign up to be a ProsperChina VIP & get access to • Executive Briefings • Links to various Chinese government sources • Local media links throughout China • Links to U.S. consumer data  Email Roger@goprosper.com

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