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Holiday Spending Hangover


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A quarter of American consumers are feeling the effects of a holiday hangover. And it's likely that future purchases will be impacted.

Plus "plastic cash" was king this past holiday season.

Published in: Economy & Finance, Technology
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Holiday Spending Hangover

  1. 1. Special Report:Holiday Spending HangoverAmerican Pulse™, Jan-2011<br />5,244 respondents participated in the 1st January American Pulse conducted 1/4-1/6/2010. Margin of error is +/- 1.4%.<br />BIGresearch® <br />450 W. Wilson Bridge Rd.<br />Suite 370<br />Worthington, OH 43085<br />Ph: 614-846-0146<br />
  2. 2. Who’s Feeling the Holiday Spending Hangover? A Quarter of American Consumers!<br />Source: American Pulse™, Jan-2011, N=5244<br />
  3. 3. Younger Consumers Tend To Be More Likely to Need Some Pain Reliever…<br />Source: American Pulse™, Jan-2011, N=5244<br />
  4. 4. Over-Spending Likely to Impact Future Purchases<br />Source: American Pulse™, Jan-2011, N=5244<br />
  5. 5. Dining Out, Entertainment and Apparel Purchases Most Likely to Be Impacted <br />Source: American Pulse™, Jan-2011, N=5244<br />
  6. 6. “Plastic Cash” is King<br />Source: American Pulse™, Jan-2011, N=5244<br />
  7. 7. 1 in 5 Used Credit Cards More than Planned<br />Source: American Pulse™, Jan-2011, N=5244<br />
  8. 8. Contact<br />For media inquiries:Chrissy Wissinger, Communications Managerchrissy@bigresearch.com614-846-0146<br />Disclaimer<br />BIGresearch® is a registered trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing BIGresearch® statistics; or the BIGresearch® data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.<br />