Consumer Snapshot January 2013


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Consumer Snapshot January 2013

  1. 1. Consumer Snapshot January 2013 PA M G O O D F E L L O W CONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ 400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146
  2. 2. January 2013 Snapshot Consumer Confidence: Fragile The New Normal? Rebound Becoming Less Realistic Look Both Ways Before Proceeding to Checkout photo credit: Beverly & Pack via photo pin cc Focus on Finances in 2013 State of the Consumer Some Life in Spending Plans This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, January 2013 (N = 5815, respondents surveyed 1/2 – 1/9/13) • BIGinsight™ Monthly Consumer Survey Trends, January 2007 – January 2013 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.© 2013, Prosper®
  3. 3. Consumer Confidence: FragileConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 55% 50% 45% 40% 35% 35.3% 30% 25% 20% 15% Apr. Apr. Apr. Apr. Apr. Apr. Oct. Oct. Oct. Oct. Oct. Oct. Jan. 07 Jul. Jan. 08 Jul. Jan. 09 Jul. Jan. 10 Jul. Jan. 11 Jul. Jan. 12 Jul. Jan. 13© 2013, Prosper® Source:
  4. 4. The New Normal? Rebound Becoming Less RealisticDo you think the economy will ever rebound to what it was before the current economic crisis?Adults 18+ 40.8%Jan-10 35.1%Jan-11 32.3%Jan-12 31.6% YesJan-13 No Not sure 20% 25% 30% 35% 40% 45%© 2013, Prosper®
  5. 5. Look Both Ways Before Proceeding to CheckoutDo you think the current economic crisis will impact your lifestyleover the next 5 years in any of the following ways? (TOP 5)Adults 18+ Jan-10 Jan-11 Jan-12 Jan-13 I will consider each purchase more carefully I will try to stick to a budget I will be more price conscious when buying clothing and food I will spend less dining outI will not incur a large credit card debt 0% 10% 20% 30% 40% 50% 60%© 2013, Prosper®
  6. 6. Focus on Finances in 2013 Which of the following financial steps are you planning to take in the next 3 months? Adults 18+ Jan-11 Jan-12 Dec-12 Jan-13 Pay down debt Increase savingsDecrease overall spending 20% 25% 30% 35% 40%© 2013, Prosper®
  7. 7. Some Life in Spending PlansOver the next 90 days (January, February and March), do you plan on spending more, the sameor less on the following items than you would normally spend at this time of the year?Adults 18+ All categories remain DOWN from pre-recession January 2007. Consumer Snapshot InsightCenter™© 2013, Prosper®
  8. 8. Contact 400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 _© 2013, Prosper®