BIG Consumer Snapshot November 2012

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BIG Consumer Snapshot November 2012

  1. 1. Consumer Snapshot November 2012 PA M G O O D F E L L O W CONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ 400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 info@BIGinsight.com
  2. 2. November 2012 Snapshot photo credit: Beverly & Pack via photo pin cc Consumer Confidence This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, November 2012 (N = 9383, respondents surveyed 11/1 – 11/6/12) • BIGinsight™ Monthly Consumer Survey Trends, November 2007 – November 2012 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.© 2012, Prosper®
  3. 3. 2012 Presidential Election: Popular Vote = Barack Obama = Mitt Romney© 2012, Prosper® Source: CBSNews.com
  4. 4. Confidence Reaches 5 Year HighConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 45% 39.7% OCT-07 40% 44.8% 35% Fiscal Cliff? 35.7% 30% 25% 23.7% 20%© 2012, Prosper® Source: BIGinsight.com
  5. 5. Confidence Reaches 5 Year High Confident/Very Confident in Chances for a Strong Economy Adults 18+ 60% 50% 50.3% 40% 39.7% 37.2% 30% 29.2% 27.5% 23.7% 20% 22.3% 10% 0% Nov-06 Nov-07 Nov-08 Nov-09 Nov-10 Nov-11 Nov-12© 2012, Prosper® Source: BIGinsight.com
  6. 6. In a Gifting Mood?In the last 6 months, have you made any of the following changes?Adults 18+65%60%55% needs 52.6% Nov-0750% 50.2% 46.5%45% 45.2% 43.0%40% practicality35% Nov-07 38.8%30% Nov-11 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov-12 I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT© 2012, Prosper® Source: BIGinsight.com
  7. 7. In a Gifting Mood? 38% 36% 34% 32% 30% 28% 26% 24% Aug-12 Sep-12 Oct-12 Nov-12 Pay down debt Increase savings Decrease overall spending Keep Holiday Spending in Check this Year© 2012, Prosper® Source: BIGinsight.com
  8. 8. More from November… 26% see “fewer” layoffs in our future $3.70/gal estimated by end of November Payless advances to the co-leader position in Shoes Walmart leads Whole Foods, Trader Joe’s in Organics 90 Day Outlook: Mixed from October, UP from Nov-11, Nov-10 I hope Santa blings me something sparkly… What’s Hot…Giving thanks for Black Friday? Consumer Snapshot InsightCenter™© 2012, Prosper® Source: BIGinsight.com
  9. 9. Contact 400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 info@BIGinsight.com _ www.ConsumerSnapshot.com© 2012, Prosper®

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