April 2012 BIG Call Sneak Peek

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A sneak peek at the April 2012 BIG Call!

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April 2012 BIG Call Sneak Peek

  1. 1. The BIG Call April 2012 PA M E L A G O O D F E L L O WCONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ S TA C I E S E V E R S CLIENT SERVICES MANAGER, BIGINSIGHT™400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 info@BIGinsight.com
  2. 2. April 2012 Consumer Survey  April 2012 Results • Consumer Confidence • Employment Outlook • Practical Purchasing • Financial Forecast  Decreasing Overall Spending • 90 Day Outlook: Future Purchase Plans  Pain at the Pump This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, April 2012 (N = 8724, respondents surveyed 4/3 – 4/10/12) • BIGinsight™ Monthly Consumer Survey Trends, April 2007 – April 2012 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.© 2012, Prosper®
  3. 3. Consumer ConfidenceConfident/Very Confident in Chances for a Strong EconomyAdults 18+40%  Highlights: 34.8%35% • Springing sentiment stalls in April 34.7%  Ends five month streak of continuous improvement30% • Remains elevated from Apr-11 28.6%25% • Falls well below pre-downturn Apr-07 (46.5%)20% 20.6%15%© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, APR 11-12
  4. 4. Decreasing Overall Spending 45% Hurricane $4.50 Katrina Summer Post-Holiday  Highlights:% Planning to Decrease Overall Spending 08 Gas $ 08 High $4.00 • Decreasing overall 40% spending has only Average $/Gal Gasoline $3.50 approached 40% 35% $3.00 THREE times in the past seven years: $2.50 30%  Hurricane Katrina $2.00  Summer ‘08 Gas 25% Price Highs $1.50  Post-Holiday ’08 Plan to Decrease Spending Ave. Gas Price/Gal 20% $1.00 • Potential Culprits: May May May Jan-05 May Sep Jan-06 May Sep Jan-07 May Sep Jan-08 May Sep Jan-09 Sep Jan-10 Sep Jan-11 Sep Jan-12  Pain at the Pump  Increasing Prices  Capitol Hill? NEW Blog Why are Shoppers so Glum about Spending? CLICK to View Source: BIGinsight™ Monthly Consumer Survey, JAN-05 - APR-12; © 2012, Prosper® Energy Information Administration (All Grades, All Formulations)
  5. 5. Pain at the PumpChanges in Fill-Up Habits as a Result of Fluctuating Gas PricesAdults 18+ Filling up as soon as I Filling up less often see prices drop even by letting my tank if I don’t need gas run close to Empty 29.1% 36.7% Filling up more often so that the cost isn’t as high each time I go to the pump 23.3%© 2012, Prosper® Source: American Pulse™ Survey, April 2012 #1
  6. 6. Thank you Thank you for your interest in our April 2012 BIG Call data. CLICK HERE to view the full deck of BIG Call slides for April 2012© 2012, Prosper®
  7. 7. Contact 400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 info@BIGinsight.com for complimentary insights, visit: www.BIGinsight.com© 2012, Prosper®

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