Search Engine Optimization is one way in which you canget your website in front of the search engines. But what do you need to do in the Search Engine Optimizationprocess? And is it worth it? I will give a quick overview ofsome of the factors involved and Ill let you determine for yourself if it is worth it.
First and foremost, search engines look for keywords andkeyword phases in which to index your webpages. So you must prepare each page for the search engines. Thus,when you are writing copy for your website, keep four or five keywords that you want to emphasize for that webpage -- then weave the words into the copy.
However, dont blatantly use the keywords over and over again -- or as they say -- use keyword stuffing -- or the search engines will penalize you for it. And, needless tosay, your readers will click away, if the flow of the copy is so obviously stuffed with your keywords that it jeopardizes the quality of the copy. Quality of copy first, keywords second.
Both the Title and the Description Tags should have yourmost relevant keywords. Now, the keywords meta-tags is not used by Google, but the other search engines mayutilize them. Are they important? It really depends who you are talking too. Some say, by putting the keywords into your webpage you are giving your competitors theedge. Others, feel that if your competitors want to knowwhat keywords you are using they will find a way. (Im of the latters thinking.)
Linking is another important factor in Search EngineOptimization. Without proper linking -- or establishing alinking campaign -- your great site may not be found by the search engines. You need to find ways in which to allow human visitors, beside yourself, to find you.
Inbound links -- links pointing to your website is very good for search engine rankings, and gives more ways for human visitors to find your website.
How do you get inbound links? Write articles and placethem on article directories for ezine publishers, newsletter publishers, or bloggers to pick up.
Blogs is another way in which you can get one-way links to your site. Again, that same article you wrote for the article directories can be put in your blog and thensubmitted to a Blog Directory. Just do a search on Goggle for "Blog Directory" and you should find enough to keep you busy.
An outbound link is a url that you have on your site thatpoints to another website. An outbound link on your sitemeans that you feel the link has quality content for your readers -- and you are redirecting them to it from your site.
So, what does outbound linking offer you? You can seewhat an outbound link can do for another website, right?Well, by carefully linking to other sites-- relevant sites -- you can increase your own relevancy.
So be careful who you link too -- because outbound links figures into the entire ranking algorithm process -- or restated -- your page ranking.
To conclude, this overview is just the tip of the icebergwhen it comes to SEO. Its not an easy task, and it is time- comsuming. Will you see a quick return moneywise. No, but SEO will eventually give you the money you seek, aswell as, offer you longevity. And isnt that what you want- -longevity? I know I sure do. I would rather be thetortoise, and not the hare -- and slowly, but methodically move in the direction of my dream of a home career. If you take the wrong shortcuts, you can lose your dream and your home career. So, is SEO worth it? I think so. How about you.
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