This article will guide you through the importance of thetoolbar, and its accuracy at reporting PageRank. I will also discuss the feature about it that most people, including many SEOs are not aware of. If you have an existing site, use this as a reference to ensure that you are using the toolbar properly. I am going to review the key 5 areas.
The toolbar is not accurate, and it has limitations.
If you visit a page that is not in the index, but Google has a very similar page indexed that is very close to yours, then the toolbar will estimate its PageRank.
Also, Google represents PageRank through the toolbar, but since the nature of
PageRank is linear (a multiplier) and the toolbar is not, there are limitations.
The information the toolbar displays is outdated.
There is a big difference between toolbar PageRank and actual PageRank. The data you see in the toolbar is 4 to 6 months old. Google tracks and assigns PageRank in real-time, but does not update the toolbar in the same fashion. There are multiple tools that estimate future PR, but they are just that, estimates. Keep this in mind.
You can highlight all instances of the search term on the page returned from your search. This helps you see howmany times your competitors use these keywords on theirpages, so you can adjust your SEO campaign accordingly.Also, the backlinks feature displays all the pages that link to yours, which Google counts towards your PageRank.Like I said above, remember this is outdated information.
PageRank is only one of the 100+ algo components of Google, and it is overrated.