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Use mobile applications to gain an advantage in our data-centric marketing world. The marketing world is full of buzz about using data to inform action. There is so much data out there, but how do you turn it into actionable insights? Apps are a particularly valuable source of data because they record customer interactions in a way that easily translate to actions that will improve the sales and marketing process. But getting the best insights requires structuring your apps in a way that collects data in the right way. The resources on this page give you a blueprint for doing this.