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Virtual assistants: Why learn nurture marketing


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Nurture marketing is a new niche for virtual assistants. Learn why it is profitable, what type of work is involved, and which clients can use your nurture marketing services.

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Virtual assistants: Why learn nurture marketing

  1. 1. Simple Marketing Projects You Can Do For Every Client Nurture Marketing – A new service niche for Virtual Assistants Judy Schramm, CEO ProResource LLC Copyright 2011 ProResource LLC
  2. 2. What is Nurture Marketing? <ul><li>Nurture marketing involves </li></ul><ul><li>Reaching out to people on a regular basis, </li></ul><ul><li>Feeding them the information they need about your business, </li></ul><ul><li>Building a stronger relationship with them. </li></ul>Copyright 2011 ProResource LLC
  3. 3. Why Does Nurture Work? <ul><li>Repetition breaks through the clutter. </li></ul><ul><li>People learn more easily when you chunk information. </li></ul><ul><li>Fits today’s short attention spans. </li></ul><ul><li>Repetition provides credibility. </li></ul><ul><li>Repetition makes your client look successful. </li></ul> Copyright 2011 ProResource LLC The magic comes from… REPETITION More touches = More mindshare
  4. 4. How Can You Nurture? Email - Constant Contact, Mail Chimp, AWeber Direct mail - postcards, letters, SendOutCards Social media - LinkedIn, Facebook, Twitter Copyright 2011 ProResource LLC Nurture marketing gives you a new way to use skills you already have !
  5. 5. Why Offer Nurture Marketing? Copyright 2011 ProResource LLC
  6. 6. <ul><li>Recurring Work </li></ul><ul><li>Bill an extra 5-20 hours per client per month </li></ul><ul><li>Needs to be done every month </li></ul><ul><li>Fits around other projects </li></ul><ul><li>No tight deadlines </li></ul>Work you can count on month in, month out Copyright 2010 ProResource LLC
  7. 7. Every business needs a nurture program <ul><li>Easy for Clients to Say “Yes” </li></ul><ul><li>Universal appeal </li></ul><ul><li>Not expensive </li></ul><ul><li>Provides a lot of value </li></ul><ul><li>Many ways to use nurture programs </li></ul> Copyright 2010 ProResource LLC
  8. 8. Makes it easy for a client to start working with you <ul><li>Good Door-Opener </li></ul><ul><li>Excellent way to start working with a client </li></ul><ul><li>Lots of opportunities to sell add-on services and related projects </li></ul> Copyright 2010 ProResource LLC
  9. 9. Powerful Impact on Your Client’s Business Copyright 2011 ProResource LLC 10-20% increase in revenue
  10. 10. What Problems Can You Solve? <ul><li>Reach out regularly to people who refer business to your client, so your client gets more referrals. </li></ul><ul><li>Stay in touch with people who have inquired about your client’s products and services but are not yet ready to buy. You can automate following up with them (so your client doesn’t have to) and help get them ready to buy. </li></ul><ul><li>Reward customers , make them feel good about your client’s business and encourage them to buy more. </li></ul><ul><li>Introduce people to your client’s business. Help them meet editors, bloggers, potential partners and more. </li></ul>
  11. 11. Get referrals without actually having to ask for them <ul><li>Nurture People Who Refer </li></ul><ul><li>Keep them up-to-date </li></ul><ul><li>Share successes </li></ul><ul><li>Show that others refer </li></ul><ul><li>Become more talkable </li></ul> Copyright 2011 ProResource LLC
  12. 12. Automate follow-up Close a higher percentage of leads <ul><li>Nurture Leads </li></ul><ul><li>Maintain mindshare </li></ul><ul><li>Educate about value </li></ul><ul><li>Overcome objections </li></ul><ul><li>Build comfort level </li></ul> Copyright 2011 ProResource LLC
  13. 13. Keep customers feeling good about your client’s business <ul><li>Nurture Customers </li></ul><ul><li>Reward customers for their loyalty </li></ul><ul><li>Keep retention rates high </li></ul><ul><li>Sell them additional products and services </li></ul><ul><li>Increase referrals </li></ul> Copyright 2011 ProResource LLC
  14. 14. Introduce your client’s business to people who haven’t heard of them yet <ul><li>Nurture VIPs </li></ul><ul><li>Introduce people to your client’s company </li></ul><ul><li>Launch new products and services </li></ul><ul><li>Meet influential people </li></ul> Copyright 2011 ProResource LLC
  15. 15. Read 10 more ways to use nurture marketing in this FREE report – get a copy by signing up for our email newsletter at Copyright 2011 ProResource LLC
  16. 16. How to Sell Nurture Projects “ I can set up a system to help you get more referrals, and stay in touch with other people who are important to you, such as prospects and customers. “ I can do it with email, social media or regular mail. It will take 5-20 hours a month, depending on how often you want to send out messages and how we send them out. “ I can also help you expand your list and keep it up-to-date.” Copyright 2010 ProResource LLC
  17. 17. Templates for postcards or mailers
  18. 18. Copyright 2011 ProResource LLC
  19. 19. Copyright 2011 ProResource LLC
  20. 20. Navy Version Copyright 2011 ProResource LLC
  21. 21. Email Template & Copy I Can Help You Stay in Touch with Prospects I can help you stay in touch with prospects, sending them information about your products and services each month, and getting them ready to buy. I’m a virtual assistant and one of the services I offer is nurture marketing. I can also use nurture marketing to help you get more referrals. Copyright 2011 ProResource LLC We also have telephone scripts you can use!
  22. 22. Packaging Your Nurture Services Copyright 2011 ProResource LLC Bronze – 5 hours/month Silver – 10 hours/ month Gold – 20 hours/month
  23. 23. Packaged Services Copyright 2011 ProResource LLC
  24. 24. Next Steps Get nurture marketing tips Free! <ul><li>Master Nurture Marketing </li></ul><ul><li>Attend up to 6 Nurture Marketing Workshops </li></ul><ul><li>Bring clients free (or get them to pay) </li></ul><ul><li>1-on-1 support for 6 months </li></ul><ul><li> </li></ul>Copyright 2011 ProResource LLC
  25. 25. About Nurture Marketing Certification Copyright 2011 ProResource LLC
  26. 26. About Nurture Marketing Certification Copyright 2011 ProResource LLC
  27. 27. Questions? <ul><li>Judy Schramm </li></ul><ul><li>ProResource LLC </li></ul><ul><li>+1 703-824-8482 </li></ul><ul><li>[email_address] </li></ul><ul><li>Skype: judy.schramm </li></ul><ul><li>Twitter: @proresource </li></ul><ul><li> </li></ul> Copyright 2011 ProResource LLC