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Social Media Tips for CEOs


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Not sure what to say on social media? This presentation gives 31 simple ideas for status updates that business owners can use (one for every day of the month). These topics let you promote your business without talking only about your products and services.

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Social Media Tips for CEOs

  1. 1. Social Media for CEOs 31 Posts You Can Make to Promote Your Business Judy Schramm, CEO ProResource, Inc. Copyright 2011 ProResource, Inc.
  3. 3. Social Media for CEOs 1. Explain news. Pass along industry news and interpret it. Take one item that was in your inbox this morning and explain why this matters to people in your industry. What does it mean for them? Copyright 2011 ProResource, Inc.
  4. 4. Social Media for CEOs 2. Share a link. Pick one website you find useful in your work and explain briefly why or how you use it. Copyright 2011 ProResource, Inc.
  5. 5. Social Media for CEOs 3. Give a tip. Share advice related to your business: shortcuts, tricks, simple techniques. Choose one simple thing prospects or customers could do to get better results. Copyright 2011 ProResource, Inc.
  6. 6. Social Media for CEOs 4. Tell an insider secret. Share information most people don’t know about your industry. What do experts like you know that most people don’t? This might include things to avoid, early signs of trouble, quick fixes… Copyright 2011 ProResource, Inc.
  7. 7. Social Media for CEOs 5. Give kudos. Have any of your clients, partners or employees received awards or commendations recently? Has someone been certified, hit a milestone, achieved a goal? Congratulate them! Copyright 2011 ProResource, Inc.
  8. 8. Social Media for CEOs 6. Share a client success. When clients get great results from your products or services, let everyone know. You don’t need to name the client if you don’t want to – you can just say “a client” or “one of our Fortune 500 clients.” Copyright 2011 ProResource, Inc.
  9. 9. Social Media for CEOs 7. Appreciate people who go the extra mile. Has someone you work with gone above and beyond recently? Acknowledge their efforts. Copyright 2011 ProResource, Inc.
  10. 10. Social Media for CEOs 8. Share a statistic. Is there a number you’ve seen recently that you found interesting? Pass it along and explain why it matters. It can be an industry statistic or data you’ve collected in your business – maybe you’ve noticed that 15% of your clients are insurance agents or you’re getting more 23% more leads from Facebook than Twitter. Copyright 2011 ProResource, Inc.
  11. 11. Social Media for CEOs 9. Help people do it themselves. DIY (Do It Yourself) tips are highly valued. Are there simple things people could be doing to get started down the right path? Teach them. Copyright 2011 ProResource, Inc.
  12. 12. Social Media for CEOs 10. Ask for advice. A good way to spark conversations is to ask for recommendations. You could ask about vendors, service providers, or preferred methodologies. Or you could ask about restaurants and movies. Copyright 2011 ProResource, Inc.
  13. 13. Social Media for CEOs 11. Share a favorite. Do you love your new gadget? Just read a new book that was great? Ate a delicious meal? Tell people about it and share what you liked best. Copyright 2011 ProResource, Inc.
  14. 14. Social Media for CEOs 12. Give a holiday greeting. Wish your connections a fun holiday, enjoyable long weekend, happy birthday. Copyright 2011 ProResource, Inc.
  15. 15. Social Media for CEOs 13. Be impressed by a celebrity. When you have a close brush with a celebrity or get to meet a politician or see a sports figure play, let people know you thought it was cool. Copyright 2011 ProResource, Inc.
  16. 16. Social Media for CEOs 14. Tell a story. Share an anecdote about what happened when you were helping a client. A good story will have a greater impact, will stay with people longer, and will get passed along more than when you simply talk about your products and services. Copyright 2011 ProResource, Inc.
  17. 17. Social Media for CEOs 15. Introduce a team member. Introduce the people who work with you and tell stories about how they contribute to your company’s success. This kind of transparency makes people even more comfortable with your business. Copyright 2011 ProResource, Inc.
  18. 18. Social Media for CEOs 16. Endorse a charity. Share information about an event you are participating in or sponsoring. Let people see that you give back and use your influence to benefit a cause that matters to you. Copyright 2011 ProResource, Inc.
  19. 19. Social Media for CEOs 17. Be quirky. What have you done recently that is interesting or unusual? Everyone wants to be associated with people who are worth talking about. Don’t be afraid to share tidbits about your hobbies or interests. Copyright 2011 ProResource, Inc.
  20. 20. Social Media for CEOs 18. Brag a little. Has your company achieved a milestone recently? Have you won an award? Hit a sales goal? Let people know. Give them an excuse to reach out and congratulate you. Copyright 2011 ProResource, Inc.
  21. 21. Social Media for CEOs 19. Share your struggles. CEOs are human too. Let people see that everything doesn’t come easily to you. Maybe you are trying to lose weight or eat more healthfully. Talk about something that makes it easy for people to identify with you. Copyright 2011 ProResource, Inc.
  22. 22. Social Media for CEOs 20. Conduct a poll. Pick an area where you’d like feedback from your connections. Maybe a business question or something you are debating internally. Set up a simple poll and let people help you. Copyright 2011 ProResource, Inc.
  23. 23. Social Media for CEOs 21. Be a friend. Let people see you doing nice things for your friends and family – planning a birthday surprise, searching for the perfect present. Copyright 2011 ProResource, Inc.
  24. 24. Social Media for CEOs 22. Celebrate a deal. Did you just land a big deal that you’ve been working on for months? Sign a new partner? When you close a big deal, share the news. Don’t give away confidential information, but allow people to share your joy in triumphs, both small and large. Copyright 2011 ProResource, Inc.
  25. 25. Social Media for CEOs 23. Show ethics. Stand up for what’s right. When someone has been mistreated, show that you care about making it better. Copyright 2011 ProResource, Inc.
  26. 26. Social Media for CEOs 24. Thank someone who referred. If you want more referrals, let people see that you already get a lot of referrals. Saying thank you in public does that. It also promotes your business, the person who referred, and the person who got referred (if you mention them). Copyright 2011 ProResource, Inc.
  27. 27. Social Media for CEOs 25. Open a window on your life. Every once in a while, share something from your personal life. Talk about your kids or your pet or your vacation or your house or a friend. Copyright 2011 ProResource, Inc.
  28. 28. Social Media for CEOs 26. Meet Oprah. Want to meet someone important? Start by following them, forwarding their news, supporting their posts, commenting on what they are doing. It could be the start of a great relationship… Copyright 2011 ProResource, Inc.
  29. 29. Social Media for CEOs 27. Apologize. If you have made a mistake (or your company has), own up and apologize as quickly as possible. Copyright 2011 ProResource, Inc.
  30. 30. Social Media for CEOs 28. Thank someone. Pick someone who has done something nice for you recently and show your appreciation. A simple “thank you” goes a long way. Copyright 2011 ProResource, Inc.
  31. 31. Social Media for CEOs 29. Acknowledge expertise. Forward useful content from the people who matter in your industry. If you can bring yourself to do it, you can even share information from competitors. Copyright 2011 ProResource, Inc.
  32. 32. Social Media for CEOs 30. Be a mentor. If there are young people who are promising in your industry, forward their posts too. Comment on what they are saying and add your insights. Copyright 2011 ProResource, Inc.
  33. 33. Social Media for CEOs 31. Talk about a trend. As a CEO, you have a unique view of your industry. What is a recent trend you have noticed? Ask others if they see the same thing – this is a good way to start a conversation. Talking about trends is also a good way to get more attention from the media. Copyright 2011 ProResource, Inc.
  34. 34. Social Media for CEOs Quick summary of good themes for CEOs: Share your knowledge. Filter and interpret news. Show that you care about quality. Provide transparency into your company. Show that you are associated with equally impressive people, both inside and outside your company. • Show that you are on top of what is happening, both in your industry and in your company. • Who are you behind the mask? Let people see how kind and helpful you are. • • • • • Copyright 2011 ProResource, Inc.
  35. 35. Questions? 35 Judy Schramm ProResource, Inc. +1 703-824-8482 Twitter: @proresource Blog: We design LinkedIn lead generation and lead nurturing programs for B2B tech firms. Copyright 2011 ProResource, Inc.