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3 Strategic 
Ways to Use 
LinkedIn 
For Small Technology 
Companies
Why LinkedIn? 
• 330+ million members, the 
largest professional network 
on the Internet 
• Founded in 2003 as a place to...
Use LinkedIn for 
Prospecting 
Find ideal prospects 
Learn about them 
Introduce yourself 
Get permission to 
stay in touc...
LinkedIn vs. Inside Sales 
LinkedIn List Building 
• More information lets you 
target higher quality prospects 
• Contact...
Use LinkedIn for 
Market Research 
Online surveys allow you to ask 
questions and get feedback. 
Use LinkedIn to find idea...
Use LinkedIn for 
Market Research 
Run marketing experiments 
to answer questions 
• Who is most interested 
• How best to...
Use LinkedIn for 
Recruiting 
Saved profiles give 
you a starting point 
the next time you are 
ready to hire. 
Find peopl...
www.proresource.com 
Founded in 2007, ProResource 
has developed a unique 
method of 
using LinkedIn to 
make introduction...
Step 1: Build a Quality List 
• Use Advanced Search 
– Industry 
– Title 
– Keyword 
– Company Size 
– Geography 
• Search...
Step 2: Introduce Yourself 
• Connect requests build your network and give you 
permission to stay in touch. 
• Messages c...
Step 3: Stay in Touch 
Educate Intrigue Engage
Profile 
Prospecting 
Recruiting 
Market 
Research 
Comprehensive 
Approach to 
Using LinkedIn 
Start with a strong profil...
Pricing 
Comprehensive LinkedIn Profile Management 
starts at $1700/month 
 LinkedIn Profile Makeover 
Switch between 
 ...
Judy Schramm, CEO 
ProResource, Inc. 
703-824-8482 
jschramm@proresource.com 
www.linkedin.com/in/judyschramm 
@proresourc...
3 Ways Small Technology Companies Can Use LinkedIn to Grow Faster
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3 Ways Small Technology Companies Can Use LinkedIn to Grow Faster

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LinkedIn gives small technology companies a way to find new customers, get product development and marketing questions answered, and recruit great employees. Useful for software companies, managed service providers (MSPs), solution providers, integrators, VARs, IT services firms, IT consultants.

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3 Ways Small Technology Companies Can Use LinkedIn to Grow Faster

  1. 1. 3 Strategic Ways to Use LinkedIn For Small Technology Companies
  2. 2. Why LinkedIn? • 330+ million members, the largest professional network on the Internet • Founded in 2003 as a place to upload and share resumes, has become a powerful resource for social selling “LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.” Ken Krogue “89. 9% of top sellers view LinkedIn as essential, compared with 12.8% of others.” Jill Konrath Ardath Albee
  3. 3. Use LinkedIn for Prospecting Find ideal prospects Learn about them Introduce yourself Get permission to stay in touch
  4. 4. LinkedIn vs. Inside Sales LinkedIn List Building • More information lets you target higher quality prospects • Contacts keep their own info up-to-date LinkedIn Outreach • Bypass gatekeeper • Greater credibility – prospects can check you out • Prospects have time to think before responding – so you get more “yes” answers
  5. 5. Use LinkedIn for Market Research Online surveys allow you to ask questions and get feedback. Use LinkedIn to find ideal people to take the survey and invite them to participate.
  6. 6. Use LinkedIn for Market Research Run marketing experiments to answer questions • Who is most interested • How best to explain • What offer works best Use LinkedIn to find the sweet spots!
  7. 7. Use LinkedIn for Recruiting Saved profiles give you a starting point the next time you are ready to hire. Find people who fit your criteria Tell them about your job opening Invite them to apply Ask if they know anyone else who might be interested
  8. 8. www.proresource.com Founded in 2007, ProResource has developed a unique method of using LinkedIn to make introductions and build relationships - so small technology businesses can grow faster. Our clients are software companies, startups, MSPs, solution providers, integrators, and IT services firms.
  9. 9. Step 1: Build a Quality List • Use Advanced Search – Industry – Title – Keyword – Company Size – Geography • Search in Groups • Follow the Trail
  10. 10. Step 2: Introduce Yourself • Connect requests build your network and give you permission to stay in touch. • Messages can be used instead if you need more than 300 characters to explain your offering OR you want to include a URL, email or phone with your initial contact.
  11. 11. Step 3: Stay in Touch Educate Intrigue Engage
  12. 12. Profile Prospecting Recruiting Market Research Comprehensive Approach to Using LinkedIn Start with a strong profile Build a prospecting database, run marketing campaigns, generate leads Find great people to hire as you grow Validate demand for new products, find beta users
  13. 13. Pricing Comprehensive LinkedIn Profile Management starts at $1700/month  LinkedIn Profile Makeover Switch between  List Building, Tagging Lead Generation, Market Research,  Marketing Experiments Recruiting anytime!  Marketing Campaigns  LinkedIn Blogging, Status Updates  Keep in Touch
  14. 14. Judy Schramm, CEO ProResource, Inc. 703-824-8482 jschramm@proresource.com www.linkedin.com/in/judyschramm @proresource http://blog.proresource.com/ Schedule a 10-minute call to get ideas for putting LinkedIn to work in your business

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