Building Targeted Professional Communities - Andy Weissberg

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Andy Weissberg's presentation from SLA 2011 Hot Topic, Building Targeted Professional Communities

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  • Emphasize tweeting and participation – want this to be interactive session and will be sure to save time for Q&A with panelists
  • Brief intros
  • How much influence would Bluto have on his college/fraternity buds; how much would he have shaped opinions, drove people to news, pictures, parties, used tweets to gain support for common fraternity causes, build advocacy against the administration of the school
  • We are maturing as part of a curation nation. Whether a “closed circuit environment” or open community model, professionals are still consumers; we curate in context, share, etc.
  • The ways we find and access news are changing, and the results we find are socially influenced.
  • The ways we find and access news are changing, and the results we find are socially influenced.
  • The ways we find and access news are changing, and the results we find are socially influenced.
  • The ways we find and access news are changing, and the results we find are socially influenced.
  • Member agreement on knowledge needs is key to stimulating participation. The community must have a shared understanding about what knowledge it needs in the community of practice. Although the proceeding analyses identified needed knowledge, skills, and information , it is wise to build consensus around which KSIs are most critical to community members. The community should prioritise its knowledge needs.
  • Member agreement on knowledge needs is key to stimulating participation. The community must have a shared understanding about what knowledge it needs in the community of practice. Although the proceeding analyses identified needed knowledge, skills, and information , it is wise to build consensus around which KSIs are most critical to community members. The community should prioritise its knowledge needs.
  • Building Targeted Professional Communities - Andy Weissberg

    1. 1. Building targeted professional communities<br />Best practices and case examples<br />#SLA2011<br />#ProQuest<br />Join the dialogue!<br />
    2. 2. About our panel<br />MODERATOR:<br /><ul><li>Andy WeissbergManaging Partner, Digital Publishing Partners, LLC.http://twitter.com/andyweissberg201.906.2967 / andy.weissberg@digitalpublishingpartners.com</li></ul>PANELISTS:<br /><ul><li>Jeff LangCommunity Manager, GradShareN. A. Operations Manager, RefWorks (ProQuest)
    3. 3. Darrell GunterChief Commercial Officer, American Institute of Physics</li></li></ul><li>Imagine if these guys had hashtags, BLOGS & WALLS…<br />TOGA! TOGA! TOGA! http://animalhouse.com/events<br />John “Bluto” Blutarsky<br />376,213 Followers<br />2,736 Friends<br />
    4. 4. The ways we find, consume and use information keeps changing…<br />
    5. 5.
    6. 6.
    7. 7. Social media use by faculty<br />Source: Pearson Social Media Survey 2011<br />
    8. 8. Barriers of social media according to faculty<br />Source: Pearson Social Media Survey 2011<br />
    9. 9. Communities of practice help individuals bridge the gap between knowing what and knowing how. <br /> -(Duguid 2005)<br />
    10. 10. TARGETED PROFESSONAL CommunitiesWhy we participate<br /><ul><li>Formed by people who engage in a process of collective learning in a shared domain of human endeavor
    11. 11. Share common concerns
    12. 12. Problem-solve
    13. 13. Harmonize mindshare and build consensus
    14. 14. Members deepen their knowledge or expertise through interaction (“Social Capital”)
    15. 15. Links to resources
    16. 16. Insights, opinions and advice</li></li></ul><li>
    17. 17.
    18. 18.
    19. 19.
    20. 20. Successful PROFESSIONAL Communitiesmore about the people vs. the technology<br />…How They Behave<br />…And Who They Trust<br />
    21. 21. transactional<br />lurkers<br />peripheral<br />occasional<br />experts<br />active<br />beginners<br />core group<br />leaders<br />facilitator<br />outsiders<br />Cop ecosystem behavior<br />
    22. 22. COMMUNITIES require leadership<br /><ul><li>Establishes mission/vision
    23. 23. Responsible for governance & enforcement
    24. 24. Fosters dialogue
    25. 25. Manages and resolves conflicts
    26. 26. Moderates
    27. 27. Keeps up-to-date</li></li></ul><li>Community Archetypes<br />Duelsists<br />In a perpetual personal duel. Generally don’t menace anyone except each other.<br />http://redwing.hutman.net/~mreed/warriorshtm/duelists.htm<br />
    28. 28. Community Archetypes<br />Ego<br />For Ego, the discussion forum is all about him, and he regards discussions that stray from that topic as trivial dalliances.<br />Ego is one the fiercest of all the Warriors and will fight to the death when attacked<br />http://redwing.hutman.net/~mreed/warriorshtm/ego.htm<br />
    29. 29. Community Archetypes<br />Filibuster<br />Attempts to influence the forum simply by holding the floor. His monotonous hectoring and prodigious output of verbiage rapidly clears the field of other users<br />http://redwing.hutman.net/~mreed/warriorshtm/filibuster.htm<br />
    30. 30. Community Archetypes<br />Big Dog and Me Too<br />Big Dog is a bully who doesn't hesitate to use his superior strength to intimidate other combatants.<br />Me-Too will join the attack. Me-Too is far too weak and insecure to engage in single combat.<br />http://redwing.hutman.net/~mreed/warriorshtm/bigdogmetoo.htm<br />
    31. 31. CHOOSING A COMMUNITY PLATFORM<br /><ul><li>Numerous types of platforms available
    32. 32. Define (and document) your requirements
    33. 33. Key functions
    34. 34. Manage membership
    35. 35. Moderator / administrator controls
    36. 36. Workgroups, SIGs
    37. 37. Enforce policy and governance
    38. 38. Integrate social toolsets to achieve continuous virality
    39. 39. Sharing APIs
    40. 40. E-mail alerts
    41. 41. Deploy, manage and moderate content
    42. 42. User/member generated
    43. 43. Third-party sources (RSS Feeds)
    44. 44. Foster participation and interaction
    45. 45. By and between members
    46. 46. Blogs, links, discussion forums
    47. 47. Metrics & Measurement</li></li></ul><li>So Let’s hear from our panelists!<br />Best practices and case examples<br />

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