Building Targeted Professional Communities - Darrell Gunter


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Darrell Gunter's presentation from SLA 2011 Hot Topic, Building Targeted Professional Communities.

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  • UniPHY is a Scientific Social and Professional network designed to enhance and accelerate the collaborative process among Physical Science Researchers. UniPHY contains over 1.7M articles from AIP’s SPIN database, which includes AIP Journals and other AIP Member Society publications. One of the key differentiators of UniPHY is that it includes over 300,000 pre-populated researcher profiles, which contain articles lists, co-authors, relevant scientific disciplines, and other related information. This feature makes UniPHY an instantly viable platform for members, while many other social and professional networking sites are only as valuable as the amount of members that are currently signed up and active.
  • We launched UniPHY in September, 2009, with features that help members promote themselves and their research, as well as update their current research interests. There are professional development features such as a Curriculum Vitae page and the Jobs and Events calendar, and there are also collaborative features like listing researchers ‘you might know’, and recommending articles to other members.
  • Members of UniPHY can track their co-authors research interests and new articles as well as identify other researchers who are prolific in particular fields of study. Members can keep their CV and current research interests up to date, and create and participate in various discussions with other members. Editorial staff can use UniPHY to help find new reviewers specific to scientific discipline.
  • UniPHY’s goals for 2011 and beyond are to increase traffic and visibility for UniPHY, which will in turn result in increased traffic, submissions, and citations for AIP. We will achieve this goal by adding article content from other publishers, as well as more useful social and professional features. We also plan on integrating UniPHY more seamlessly with AIP others products, services, and content such as Scitation, Production, Peer Review, and the Center for the History of Physics. This will keep interest levels high, making UniPHY a more attractive platform to join and visit more often.
  • Building Targeted Professional Communities - Darrell Gunter

    1. 1. Darrell W. Gunter<br />Chief Commercial Officer<br />June 14, 2011<br />Building Targeted Communities!<br />1<br />
    2. 2. Our Agenda<br />Let’s talk about Web Governance<br />Building a Community of Practice<br />The highways to your content<br />UniPHY<br />2<br />
    3. 3. Web Governance <br />What is web governance?<br />Why is it important?<br />How will it benefit your business?<br />3<br />
    4. 4. Building a Community of Practice<br />Understand the special characteristics of your audience?<br />What are the key tools that they use on an everyday basis?<br />What are the common areas of interest? (What do they want to discuss?)<br />4<br />
    5. 5. Highways to Your Content<br />Smart Phones<br />Tablets<br />Any and all mobile devices<br />5<br />
    6. 6. UniPHY Overview<br />Scientific Social & Professional Networking<br />Launched in September, 2009 <br />Over 28,000 registered users<br />1.7M publications<br />Over 300,000 Pre-populated <br />Researcher profiles<br />6<br /><ul><li>Award winning (PROSE award, best eProduct, Physical Sciences. CODIE & ALPSP Finalist)
    7. 7. Features and functionality continue to be developed</li></li></ul><li>7<br />
    8. 8. UniPHY - Current Features<br />Current features<br />CV section, upload a photo<br />Social Bookmarking site links (FB, Twitter, Digg, etc)<br />“People you might know”, Blog, Polling <br />Reading List, Recommend articles<br />Congratulate authors on recent publications<br />Jobs and events Calendar <br />Discussion Groups (Private/Public)<br />Centered around users, research, institutions, equipment, events, etc.<br />Upcoming features<br />More powerful, contextualized features being considered<br />Access to individual blogs<br />Times cited per article<br />Status Updates, “Wall” postings, etc.<br />More suggested related content<br />8<br />
    9. 9. Pre-populated Profiles<br />
    10. 10. 10<br />
    11. 11.
    12. 12. What drives researchers online?<br /> What are members doing on UniPHY?<br />Keep track of collaborators' papers, which can lead members to examine other papers outside their immediate network <br />Keep abreast of the work in areas that members are not currently working on but may wish to enter (or reenter) in the future<br />Find contacts in various subfields<br />Updating personal, CV information, publications<br />Editors - Finding potential reviewers<br />Engaging in discussions with other members related to their field of study<br />12<br />
    13. 13. Goals for UniPHY <br />Consistent development and engagement to increase traffic, usage, and collaboration<br />Establishing a solid set of processes to continue to engage and learn about researcher requirements<br />Adding content and features to UniPHY that we know that researchers want<br />Offer a research workflow product that is unique from other AIP Products<br />Adding layer of semantic intelligence to assist with the collaborative process<br />Consolidating types of relevant data to allow more types of collaborative activity from one platform<br />Improve the way scientific opinions and results are communicated among researchers all over the world<br />13<br />
    14. 14. Foundation of a Community<br />Key information and resources germane to their discipline, topic, area of interest, etc.,<br />Tools that they use; chat, groups, sharing<br />Features that recognize expertise<br />Professional monitoring keep the site the best<br />Keep it fresh!<br />14<br />
    15. 15. Thank you!<br />15<br />