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Propertynews Magazine 2009

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Propertynews Magazine 2009

  1. 1. an Independent News & Media company
  2. 2. Propertynews Magazine <ul><li>One of the primary print mediums for house hunting in Northern Ireland </li></ul><ul><li>Buyers and sellers read their local area edition each month to see what’s on the market and choose their next home </li></ul><ul><li>An ideal vehicle to communicate with current and new home owners </li></ul>
  3. 3. Propertynews Magazine <ul><li>Target potential customers by positioning advertisements in the Local Area or in the All Areas paper </li></ul><ul><li>Distributed through all leading Estate Agent offices, newsagents, garage forecourts and mortgage brokers </li></ul><ul><li>Readership >60,000 homebuyers every month </li></ul>
  4. 4. Propertynews Magazine <ul><li>Paper sections include: </li></ul><ul><li>Greater Belfast </li></ul><ul><li>Mid Down, South Down, Lisburn, Co. Armagh and Mid Ulster </li></ul><ul><li>North Down </li></ul><ul><li>Co. Antrim and North West </li></ul>
  5. 5. Demographics <ul><li>66% of Propertynews readers are female, and 34% male </li></ul><ul><li>19% readers aged 18-30, 20% readers aged 31-40, 28% readers aged 41-50 and 33% aged 50+ </li></ul>
  6. 6. Demographics Cont’d <ul><li>59% are married or cohabiting, 41% are single </li></ul><ul><li>58% of readers are educated to third level </li></ul><ul><li>70% of readers are employed, 20% are retired and 9% are homemakers </li></ul><ul><li>56% of readers have children </li></ul><ul><li>99% of readers live in Northern Ireland </li></ul>
  7. 7. Propertynews Magazine <ul><li>65% of Propertynews readers use the paper to buy or sell property, with the remainder reading it to monitor the market </li></ul><ul><li>Over 60% of readers pick up a copy of the magazine EVERY month </li></ul><ul><li>53% of readers also refer to www.propertynews.com in their search for a home </li></ul>
  8. 8. Advertising Rates <ul><li>Full Page £975 + VAT </li></ul><ul><li>Half Page £490 + VAT </li></ul><ul><li>Quarter Page £245 + VAT </li></ul><ul><li>All prices are full colour - No black & white prices available. </li></ul><ul><li>All advertisements are dependent on availability. </li></ul><ul><li>Additional sizes are available on request such as double page spreads and consecutive pages. </li></ul>
  9. 9. Copy Deadline Edition Deadline Co. Down Edition Deadline Belfast, Co. Antrim, North Down, Rentals Edition Publication Date March 2009 12 th February 09 19 th February 09 25 th February 09 April 2009 2 nd April 09 9 th April 09 15 th April 09 May 2009 30 th April 09 7 th May 09 13 th May 09 June 2009 4 th June 09 11 th June 09 17 th June 09 July/August 2009 23 rd July 09 23 rd July 09 29 th July 09 September 2009 20 th August 09 27 th August 09 2 nd September 09 October 2009 17 th September 09 24 th September 09 30 th September 09 November 2009 15 th October 09 22 nd October 09 28 th October 09 December 2009 12 th November 09 19 th November 09 25 th November 09
  10. 10. Julieann Tsang Group Sales & Marketing Manager e: [email_address] t: 0870 850 7662 (NI) t: 1890 252 458 (RoI)

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