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Properati - Como transformar inteligência de mercado em vendas - SECOVI - 16/04/2015

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Tivemos o prazer de participar e compartilhar nosso conhecimento sobre o uso de dados para guiar a tomada de decisão com inteligência de mercado e conhecimento mais profundo sobre um lead antes que o corretor faça contato com seu potencial cliente.

Isto ocorreu no evento "Como Transformar Inteligência de Mercado em Vendas", promovido pelo SECOVI-SP, no manhã do dia 16/04/2015.

Published in: Real Estate
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Properati - Como transformar inteligência de mercado em vendas - SECOVI - 16/04/2015

  1. 1. Como transformar inteligência de mercado em vendas? Martin Sarsale Co-Fundador & CTO Properati Gabriel Gruber Co-Fundador & CEO Properati
  2. 2. Dados do mercado imobiliário 1. Imóveis Dados (XML) + Metadados + Dados públicos 2. Consumidor final Leads!
  3. 3. Dados do mercado imobiliário 1. Imóveis Dados (XML) + Metadados + Dados públicos
  4. 4. Por que analizar dados? ● é um recurso próprio, esperando para ser explorado ● permite entender melhor a oferta e a demanda o permite gerar mais vendas
  5. 5. Sem publicidade, banners, pop ups...
  6. 6. Fonte de dados
  7. 7. Consumo de Dados
  8. 8. Consumo de Dados
  9. 9. Análise e produção de dados ● Novas funcionalidades no Properati ● Melhorar a qualidade dos leads ● Posts interessantes ou divertidos para o blog
  10. 10. Anuncio #181, Casa a venda Anuncio Casa com piscina. Ótima frente, três vagas, entrada lateral, rua tranquila [...] Blog: Uma palavra por bairro Anuncio #162, Sobrado a venda Belíssimo sobrado, rua curta e tranquila [..], piscina, jardins. Encontramos os termos mais utilizados em anúncios de imóveis de São Paulo
  11. 11. Mapeamos os termos mais utilizados em anúncios de imóveis de São Paulo Blog: Uma palavra por bairro
  12. 12. Qual % de anúncios mencionan “Metrô” Bairro % “Metro” VILA MARIANA 28% SAUDE 24% VILA MATILDE 24% BRAS 21% SE 18% CURSINO 18% IPIRANGA 17% CAMPO LIMPO 17% TUCURUVI 16%
  13. 13. Bairros que querem ser outros
  14. 14. Bairros que querem ser outros
  15. 15. Ferramentas públicas
  16. 16. Publicação de Dados Relatórios de preço/m² ● operação (venda/aluguel) ● tipo de imóvel ● preço/m² Anúncios puros ● tipo de imóvel, operacão, geolocalização, estado, bairro, preço, área, cômodos, fotos
  17. 17. Como vocês poderiam usar os dados do Properati Dados ● Gerar relatórios que refletem a flutuação dos preços em alguma região e/ou tipo de imóvel. ● Avaliar o perfil dos imóveis (número de dormitórios, garagem, etc) e cruzar com o preço/m², área total... ● … suas ideias!
  18. 18. Dados do mercado imobiliário 1. Imóveis Dados (XML) + Metadados + Dados públicos 2. Consumidor final Leads!
  19. 19. Temperatura do Lead: quente ou frio? Horas até a abertura de um email Inclui respostas automáticas
  20. 20. Lead quente: chat online !
  21. 21. Tipos de Leads Uma pessoa interessada em comprar/alugar 1. Leads com dados básicos nome, telefone e email
  22. 22. Leads com dados básicos
  23. 23. Leads com dados básicos?
  24. 24. Tipos de Leads Uma pessoa interessada em comprar/alugar 1. Dados básicos nome, telefone e email 2. Dados complementares perfil social, histórico de pesquisa, formulários, etc.
  25. 25. Leads com dados complementares
  26. 26. One more thing...
  27. 27. Leads Enriquecidos!
  28. 28. Tipos de Leads Uma pessoa interessada em comprar/alugar 1. Dados básicos nome, telefone e email. 2. Dados complementares perfil social, histórico de pesquisa, formulários, etc. 3. Dados enriquecidos CPF, Endereço, Profissão, Renda Presumida.
  29. 29. [New] Leads com dados enriquecidos!
  30. 30. MestreImobi: conteúdo para corretores
  31. 31. Blog Properati
  32. 32. Obrigado!

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