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The Impact of Mobility on Credit Unions: What to Expect


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The Impact of Mobility on Credit Unions: What to Expect

Presented by Shahab Choudhry, Co-Founder and Partner at Propelics, Inc at America's Credit Union Conference 2012 in San Diego, CA on June 19, 2012

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The Impact of Mobility on Credit Unions: What to Expect

  1. 1. The Impact of Mobility onCredit Unions: What to Expect Shahab Choudhry June 19, 2012
  2. 2. Shahab Choudhry Mobility Strategist At Propelics we believe mobility Co-Founder - Propelics will bring disruptive change to businesses. Propelics helps companies prepare for this shahabchoudhry change. We develop mobile strategies and mobile apps for the enterprise. @shahabchoudhry
  3. 3. Q:What are theemerging trendsrelated tomobility?
  4. 4. 4  
  5. 5. Methods of customerinteraction will change 
 Source:  Morgan  Stanley,  2011  
  6. 6. 94 Minutes 81 70 Minutes74 72 64 66 Minutes Minutes Minutes Minutes Minutes 43Minutes Increased expectations for rich experience 
 Source:  Flurry  Analy7cs,  2011  
  7. 7. 70% ofprofessionalsclaim that the iPad hascompletely or partiallyreplaced their laptop
  8. 8. 8  
  9. 9. 90% of CIOs are expecting todeploy mobile applicationswithin their company in the next 12 months Source:  Kelton  Research,  2011    
  10. 10. Point of View – The Law of Three 10  
  11. 11. Member  Apps  for  Credit  Unions   Branded Apps are AccountsTransactions Growing Transfers LocationsCalculators Payments Deposits Apps are starting to look the same 11  
  12. 12. 97% of organizations indicated that either some or all of their employees had employee-liable devices 
 Source:  AppCentral  Survey  2011   12  
  13. 13. Disruptive Change Impact on Credit Unions?
  14. 14. •  Which areas of the business should be the focus?•  How can we leverage mobility as a differentiator?•  What is the business transformation opportunity with mobility?•  How can we leverage mobility to better interact with our members? Employees?•  How do we simplify our processes for mobile use?•  What is our readiness – business and IT?•  What is the right security policy? Device, App, data?•  What type of devices should be supported? What about BYOD?•  How do we integrate these devices with our corporate data stores? …and many more
  15. 15. How to get ahead of the game Chaos – Confusion – Order
  16. 16. 7 KeyConsiderations
  17. 17. 1. Build or Buy a Member App “Table Stakes” Brand Perception Accounts Beyond Gen X Transactions Unbanked & Unbanked Transfers Locations Calculators Payments Focus Groups and Market Deposits Research will not tell you how to innovate Users are very vocal 17  
  18. 18. 2. Think Beyond Member Apps Member 1 on 1 Employee 18  
  19. 19. 3. An App is Not a Strategy Not all App Ideas are Good Ideas Avoid the Wild West of App Development Scenario Identification App Prioritization Roadmap of Value 19  
  20. 20. 4. Think Scenarios, Not Point Apps Enterprise Systems Forms Documents and Presentations Signature Video Account Opening Tell the story, answer questions,build a relationship, close the transaction 20  
  21. 21. 21  
  22. 22. 5. Simplifying the Enterprise Dichotomy between the Complex Enterprise and the Simple Elegance of Mobile Apps 22  
  23. 23. 6. Begin Your MDM Roadmap Policies Governance Technology Metrics@propelics #iPadEnt
  24. 24. 4. User Experience is 7. Focus on User Experience Everything Immersive Experience Foster Interactions UX ≠ UI@propelics #iPadEnt
  25. 25. Mobile Strategy for Credit Unions
  26. 26. Business Drivers Growth Brand Perception Retention & Loyalty Customer Satisfaction Competitive differentiation Penetration Customer Interaction Mobility strategies Perspectives Enterprise MobilityCross Industry Regulatory Strategy ConsiderationsConsiderations Technology Considerations Device Management App Development methodology Security and Risk Management Services and integration Architecture IT Governance and Policies
  27. 27. Thank you!•  Download this Presentation •  Links to 3 Kickstart Offers•  “Realize the True Benefit” ebook