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7 Considerations for Your Enterprise Mobile Strategy


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Avoid the Most Common Mobile Strategy Gotchas

Whether you’re a business leader or an IT professional, setting an effective mobile strategy is probably among your top priorities. In fact, so important is mobile strategy to the future of the business that there’s often a temptation to fall into a lengthy, months-long analysis.

The truth is this: you should define your mobile strategy in weeks, not months.

Join Shahab Choudhry, co-Founder of Propelics and Special Guest Gamiel Gran, VP Business Development at Appcelerator as they look at where effective mobile strategies begin, and how winning companies achieve and maintain momentum.

Attendees will also learn:

CIO perspectives regarding mobile in the enterprise
How to avoid the most common gotchas in your enterprise mobile strategy
How to identify focus areas for your mobile program
Case studies from companies that have executed a successful mobile strategy

Published in: Business, Technology
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7 Considerations for Your Enterprise Mobile Strategy

  1. 1. Welcome. @propelics @appcelerator Questions, Comments to #mobilestrategy 7 Considerations for your Enterprise Mobile Strategy June 27th, 2013 appcelerator  
  2. 2. #mobilestrategy! appcelerator   Propelics Background – About Us •  15+ year track record •  Fortune 500 clients •  Global experience •  100% focused on mobile for the Enterprise •  San Jose, Boston, Pittsburgh 2   Propelics creates mobile strategies and world class Apps for the Enterprise. Trusted by companies like yours:
  3. 3. •  Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility BYOD and MDM Strategy Innovation through visualization Center of Excellence Creation •  Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements •  Mobile App Development UX Design Onshore and Offshore App Development Mobile App Architecture Prototype Factory What We Do
  4. 4. Founded in 2007 Mountain View London Tokyo Beijing 148 Employees $50M Mayfield, Translink, Storm, Sierra, eBay, Red Hat GSMA Global Mobile Awards 2012 Winner Gartner 2012 Magic Quadrant Visionary for Mobile Application Development Platform appcelerator  
  5. 5. Appcelerator offers the only delivery platform built for a mobile first world Dashboard Cloud Test Performance Analytics Foundation DESIGNER DEVELOPER QA ENGINEER PRODUCT MANAGER EXECUTIVE 475K Developers 56K Apps 120M Devices
  6. 6. #mobilestrategy! appcelerator   Shahab Choudhry: Partner - Propelics Shahab is a visionary thought leader who has been at the forefront of trying to make sense of the various technology shifts in the past two decades. He has advised several startups, early stage companies and Fortune 500 companies in making the most of these technology shifts. He continues to be a “Trusted Advisor” to some of the leading brands around the world. Shahab is frequent speaker at conferences related to mobile. 6  
  7. 7. #mobilestrategy! appcelerator   Gamiel Gran: VP Business Development - Appcelerator 7  appcelerator   In addition to his role as VP of business development at Appcelerator, Gamiel has led the Sierra Ventures CIO Advisory Board for the past five years. This Board includes more than ninety Fortune 500 CIOs and CTOs. With access to seasoned leaders from companies like eBay, Facebook, and Merck, as well as cutting-edge entrepreneurs, Gamiel is a close participant in the collective conversation on achieving mobility in the enterprise.
  8. 8. #mobilestrategy! appcelerator   (Official “mobile is big” slide)
  9. 9. #mobilestrategy! appcelerator   Hypothesis: an inflection point in innovation Total  legacy   spend   2013   $1T   2014   2015   $2T   $3T   Global  IT   spend   Source: Gartner: High Tech Tuesday Webinar Worldwide IT Spending Forecast 2Q July 2012; Garter Forecast Alert: IT Spending, Worldwide 2008-20014 January 2011. (Specula8ve)   (Specula8ve)   9   Innova5on   inflec5on?   •  Desktop  refresh  rate   •  Server  consolida5on   •  BYOD   •  Cloud  services   appcelerator  
  10. 10. #mobilestrategy! appcelerator   Where innovation is concerned, mobile leads appcelerator   0   0.5   1   1.5   2   2.5   3   3.5   4   4.5   Mobile   Big  Data   Cloud   Social   Other   IT  Consumeriza5on,   Payments,  Security,  EHR,   Data  Virtualiza5on,   Iden5fy  Mgmt.   Rank   Source: CIO instant poll, Evanta Leadership Series Keynote, June 2013
  11. 11. #mobilestrategy! appcelerator   From closed & rigid to open & rich 11   “Systems of Record” “Systems of Engagement” Heavy  business  process   Sufficient  business  process     Targeted  process  (3-­‐click  rule)   On  premise   Public  or  Virtual  Private  Cloud   Public  or  Virtual  Private  Cloud   Rigid  tradi5onal  IT  stack   Connectors  or  APIs  to  legacy   APIs  to  legacy,  SaaS,  cloud   Proprietary  tools     Proprietary  tools     Open  source  /  freemium  tools       High  ini5al  &  ongoing  costs     Quick  deploy,  low  entry  costs       New  dev  environment,  low  cost     “Feed  the  machine”:  user   experience  an  aaerthought   Richer  UI,  web-­‐based  for   flexible  access   “User  is  king”:  experience   separates  winners  &  losers   appcelerator  
  12. 12. Everyone wants mobile, but most companies aren’t sure where to start.
  13. 13. 7 Considerations for your Enterprise Mobile Strategy
  14. 14. 1. An App is Not a Strategy
  15. 15. #mobilestrategy! appcelerator   Avoiding the “One and Done” phenomenon Random Acts of Mobile = Mobile Strategy Strategy is more than a collection of apps New Channels, New Customers, New Business Models, New Use Cases 1. An App is Not a Strategy
  16. 16. 2. Avoid the Wild West of App Development
  17. 17. #mobilestrategy! appcelerator   2. Avoid the Wild West of App Development Barrier to entry for app development is low, “Cool” Factor is high Resist the urge to be a rebel Most companies will develop between 3-5 apps before a mobile strategy is put in place Apps that provide some great features but do not deliver value Rationalize the demand, understand the value across the app portfolio
  18. 18. #mobilestrategy! appcelerator   19  
  19. 19. 3. Mobility is Not a Bolt On
  20. 20. #mobilestrategy! appcelerator   3. Mobility is Not a Bolt On Mobile for the sake of justifying the mobile device Desktop Virtualization – device bolt on Access to data stores – technology bolt on Mobile as an afterthought – project plan bolt on Web access to enterprise apps – UI bolt on Innovation and Ideation with mobile first mentality
  21. 21. 4. Think Beyond Consumer Apps
  22. 22. #mobilestrategy! appcelerator   Customer Employee 1 on 1 Partner Reseller 4. Think Beyond Consumer Apps
  23. 23. 5. Simplify the Enterprise
  24. 24. #mobilestrategy! appcelerator   5. Simplify the Enterprise 25   Dichotomy between the Complex Enterprise and the Simple Elegance of mobile solutions
  25. 25. #mobilestrategy! appcelerator   26   UX = UI
  26. 26. 6. Assess the Readiness for Mobile
  27. 27. appcelerator   6. Assess the Readiness for Mobile Stage4 Stage3 Stage2 Stage1 Stage5 Maturity Ranking Mobile Maturity Matrix Mobility  Strategy Enterprise Info. Mgmt. IT Delivery & Support Policy Definition & Governance Network Infrastructure App development platform Mobile Device Mgmt. Platform Telecom Expense Mgmt. Wireless Svc. Mgmt. Security Infrastructure #mobilestrategy!
  28. 28. 7. Establish a MCOE to Provide Guidance
  29. 29. Mobile Web Services BYOD MDM Testing Mobile Analytics Governance Apps vs. Web Mobile Innovation UX Guidelines Mobile SDLC Supported Devices App Deployment Wireframe / Prototyping Help Desk Mobile App Inventory Security Version Control Mobile COE Coverage TEM Mobile App Dev Platform App Architecture Mobile Policies
  30. 30. #mobilestrategy! appcelerator   7. Establish a MCOE to Provide Guidance Unclear if MCOE should be a part of IT COEs are not new so what is the issue? Mobile is still a bolt on Guidance vs. Governance
  31. 31. 1.  An App is Not a Strategy 2.  Avoid the Wild West of App Development 3.  Mobility is Not a Bolt on 4.  Think beyond Consumer Apps 5.  Simplify the Enterprise 6.  Assess the Readiness for Mobile 7.  Establish a MCOE to Provide Guidance
  32. 32. One More Consideration: The cost of doing nothing due to “Analysis Paralysis” Mobile App Strategy Kickstart = 2-3 Week
  33. 33. Business Drivers INNOVATION HOTSPot Innovation thru Visualization Market Opportunity Innovation Strategy & Alignment Business Segments, Verticals, Channel, solutions Mobile Strategy: Approach Action Plan Recommend App Roadmap Mobile App and BYOD Risk Profile Technology Maturity Assessment Business & IT Roadmap Step I: Direction Setting Step II: Ideation, Assessment, Risk Analysis, Visualization Step III: Roadmap & Next Steps
  34. 34. #mobilestrategy!appcelerator   Propelics Kickstarts Special Offer Free 1 Hour Mobile Advisory Call Mobile App Scoping and Planning MDM/BYOD Kickstart Mobile App Rapid Prototyping IT Readiness for Mobile Kickstart Prototype Factory 35   Mobile App Roadmap Kickstart
  35. 35. #mobilestrategy!appcelerator   Thank you