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Web Scraping reveals top tech trends and company’s media mentions in 2017

To understand the tech landscape and its coverage in 2017, we deployed our in-house web crawler to extract the article titles from two popular outlets and performed text mining on the dataset to uncover the top buzzwords, companies and products.

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Web Scraping reveals top tech trends and company’s media mentions in 2017

  1. 1. TOP TECH TRENDS WEB SCRAPING reveals COMPANY’S MEDIA MENTIONS IN 2017
  2. 2. Web scraping is a great business tool for spotting trends via media monitoring.
  3. 3. One can easily track leading media outlets to unveil the top buzzwords and the number of mentions companies garner over specific time period.
  4. 4. To understand the tech landscape and its coverage in 2017, we deployed our in-house web crawler to extract the article titles from two popular outlets and performed text mining on the dataset to uncover the top buzzwords, companies and products.
  5. 5. Sites crawled: TechCrunch and VentureBeat Fields extracted: • URL • Article title • Date Crawl date: 7th December, 2017 About the dataset
  6. 6. • Top companies/products that were covered by the media over the year • Top tech trends over the year Goal Let’s take a look at the results.
  7. 7. Top companies and products
  8. 8. Top companies and products Google: This year focus was on AI and Machine Learning, be it Google Photos, Google Assistant, G Suite or Google Home. They also introduced Google Lens which uses a machine learning technology to identify the objects around the world. Clearly, they are on their path to become “AI-first” company.
  9. 9. Top companies and products Apple: Apple announced Homepod speaker to take on Amazon Echo and Google Home. Launched new ARKit to let developers build augmented reality apps for the iPhone. This year we also saw launch of iPhone 8 and iPhone X apart from other Apple products.
  10. 10. Top companies and products Facebook: The company announced tons of its new projects and features in 2017. Camera’s augmented reality platform- suite of creative tools. Also launched Facebook spaces-a social virtual reality platform that relies on connecting your Facebook account with Oculus gear.
  11. 11. Top companies and products Amazon: The main areas of focus was the security, as Amazon strive to create environment for their customers. They released slew of security features for AWS apart from various other AWS services centered around advanced analytics, machine learning, AI, NLP and more. Their retail business also soared with the highlight being acquisition of Whole Foods.
  12. 12. Top companies and products Uber: This year Uber acquired selfdriving truck company Otto which landed in legal trouble with Alphabet’s Waymo. They also got into workplace related controversies after their former engineer Susan Fowler highlighted company’s adverse culture in a blog post. Other highlights include their merger with Chinese rival Didi Chuxing and announcement of flying car plans for Dubai and Texas by 2020.
  13. 13. Top companies and products Microsoft: Microsoft is introducing artificial intelligence and machine learning (ML) services within the Microsoft ecosystem including the Visual Studio Tools and Microsoft Azure. Azure Machine Learning is being updated to provide integration with the Azure IoT Edge to deploy Machine Learning models on “Edge” devices.
  14. 14. Top companies and products Twitter: From the alarming possibility of Russia manipulating US public opinion, to the #MeToo hashtag that acted as a catalyst for women to speak up about sexual assaults, Twitter has been at the center of memes and movements that gave the society jolts in 2017.
  15. 15. Top companies and products Tesla: Designed and built as the world’s first mass-market electric vehicle -Model 3, it is a critical step in its mission to accelerate the world’s transition to sustainable energy.
  16. 16. Top companies and products iPhone: This is the flagship Apple product that managed to remain in the top 10 by the virtue of new product launches and major overhauls.
  17. 17. Top companies and products Android: This mobile OS developed by Google stays at tenth position owing its massive adoption by the major device manufacturers. The iconic phone maker Nokia also came up with new Android devices.
  18. 18. Top companies and products The other notable companies and products that could not make it to the top 10 are Samsung, Alexa, Snapchat, YouTube, iOS and Netflix.
  19. 19. Here’s how the media mentions of the top five companies changed over the four quarters.
  20. 20. • Clearly Google is leading the pack with highest number of mentions and Apple got closest to Google in third quarter. • This can be mostly attributed to the Apple event that was held in September. • Uber got into the top five surging past Microsoft mostly because of the newsworthy controversies — from bribery and lawsuits to leadership change and hostile workplace culture. To summarize
  21. 21. Top tech trends
  22. 22. Top tech trends app Clearly exponential increment in the usage of various types of apps starting from web and mobile to connected products and AR/VR devices made sure that this is numero uno tech trend.
  23. 23. Top tech trends data Data has already become a major growth driver for most businesses. There was a shift towards stateful applications that leverage big data, and the incorporation of machine learning approaches which use large of amounts of historical data to better understand the context of newly arriving streaming data.
  24. 24. Top tech trends mobile Location based services will continue to evolve and will provide users real time information. A greater number of apps will start using AR thus making applications more effective and productive. Health, education, security, smart home companies and many more have started using mobile enabled technologies and applications.
  25. 25. Top tech trends video In 2017, bandwidth dedicated to video traffic was estimated to make up 74% of internet use. Hence, live streaming will undergo strong growth. More broadcasters are moving into live streaming of Over The Top video. Virtual Reality video is likely to be the future platform of choice. In the meantime, 360° video is a bridge technology that is coming into its own.
  26. 26. Top tech trends car/ self-driving car Connected cars have already arrived and self-driving cars are not far away. The upcoming driverless cars will need drastic changes to our streetscape, including fresh traffic management strategies and a review of the parking spaces.
  27. 27. Top tech trends cloud 2017 saw a rise in cloud-run business apps which now have a share of 70% in the enterprise market. There is also a gradual shift towards hyperconverged cloud infrastructure (HCI). Another interesting trend is the increasing adoption of cloud containers like Linux among top companies like Google, Facebook, Microsoft as well as smaller organizations alike.
  28. 28. Top tech trends smart (device/home) Smart devices like Amazon Echo and Google Home went mainstream in 2017 with the companies making these devices available globally as well as improving upon their existing features and adding new ones. Amazon’s cloud cam was one of the hottest smart home devices launched this year.
  29. 29. Top tech trends social Augmented reality, live videos and stories were some of the top trends among social media users in 2017. There has been a rise in brand participation in messaging apps like Facebook Messenger, WhatsApp and the like. Influencer marketing gained more traction. Twitter increased the character limit of tweets from 140 to 280.
  30. 30. Top tech trends machine learning The machine learning space saw groundbreaking innovations and development particularly focused at areas like space exploration, healthcare, finance and autonomous driving. Autonomous driving is fast gaining momentum with top players like Tesla, Uber and Google spending significant amount of resources to achieve perfection in this field.
  31. 31. This chart shows the movement of the top 10 tech trends over the four quarters.
  32. 32. Looking at the top three trends, i.e., app, data and mobile, it is evident that first quarter gave maximum spike for ‘app’ and ‘mobile’ with data remaining consistent. To summarize
  33. 33. You can download this dataset from Kaggleto perform your own analysis and find interesting tech trends. Click here to download
  34. 34. Looking to crawl top media outlets for your brand? Share your requirements with us at sales@promptcloud.com and kick start your data acquisition project. www.promptcloud.com

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