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TripAdvisor Data Reveals How Visitors from the US and UK Review Iconic Spots

Every country has its own average personality. We got curious about how these personalities could be reflecting on the reviews left by people from different countries on the world’s popular landmarks and decided to do a thorough analysis.

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TripAdvisor Data Reveals How Visitors from the US and UK Review Iconic Spots

  1. 1. We deployed PromptCloud’s in-house web crawler to extract the reviews and built a dataset with the following data fields: ❖Review text ❖Review title ❖Landmark name ❖Country of the reviewer Dataset was further filtered to analyze the reviews posted by visitors from the US and UK only.
  2. 2. Top three emotions expressed by Americans are ‘anticipation’, ‘joy’ and ‘trust’, while the emotions with least score are anger and disgust. Coming to the reviewers from the UK, there is not much difference in comparison to the US. We can also see that polarity wise, majority of the reviews are positive.
  3. 3. The most used words by both US and UK visitors hint at the view of Eiffel Tower, which is something they’re both equally impressed by. Visitors from the US have particularly highlighted the view at night which is missing in case of the UK.
  4. 4. Both Americans and Britishers have predominantly given 5-star rating which is evident from the histogram given below. In case of the UK, the average value comes close to 4.5 and the US average value is more than 4.5.
  5. 5. We can see that the emotions and the polarity (positive/negative) scores are largely similar. Comparatively, negative score is a bit higher for the reviews posted by the Britishers.
  6. 6. Beautiful and amazing were among the prominent words in the reviews of Taj Mahal, which tells us how this marvelous historical monument has impressed the visitors. Since ‘Guide’ is also among the top 10 words, it’s obvious that the visitors had to depend on guides to get around this attraction.
  7. 7. The average ratings are surprisingly similar across reviewers of both US and UK with the US still maintaining slightly higher rating.
  8. 8. The sentiments aren’t very different across reviewers from the US and UK in case of the Statue of liberty, i.e., the emotion scores and polarity ratio are almost similar.
  9. 9. It is evident that the Americans were more focused on the tickets in comparison to their counterparts from the UK.
  10. 10. Americans were once again more liberal in terms of rating as the average score is higher in comparison to the Britishers. Judging by the nominal rating habits, It seems Britishers are a bit hard to impress.
  11. 11.