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13 reasons for using email marketing for your company

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13 reasons for using email marketing for your company

  1. 1. 13 Reasons Why your Business should Use Email Marketing PromptCloud.com © PromptCloud 2013, All rights reserved.
  2. 2. Who should be using Email Marketing? • Businesses who are in the B2B market • Where a formal communication channel is necessary • Businesses who have tried and failed in social media Read on to find out why your business should use email marketing. © PromptCloud 2013, All rights reserved.
  3. 3. 13 Reasons for using Email Marketing • It’s cost-effective – Most email providers are cheap/free, leading to a higher ROI. • It’s easily traceable – Metrics such as open rate, bounce rate, CTA conversions, social media interaction etc. are helpful in keeping tabs. • Requires minimal effort to set up – As a marketing channel, unlike social media, it’s easier to understand and to launch campaigns. © PromptCloud 2013, All rights reserved.
  4. 4. 13 Reasons for using Email Marketing (Contd.) • Can be personalized – It’s almost impossible to personalize your message on one-to-many social media networks, while email allows • A useful tool for customer education – Specialized businesses and sophisticated tech product businesses know how important customer education is. Email allows you to be as comprehensive while explaining those complicated systems. • It can be automated - Email enables you to reach clients from different time zones at their suitable times, as messages can be scheduled to be sent later © PromptCloud 2013, All rights reserved.
  5. 5. 13 Reasons for using Email Marketing (Contd.) • Leads to a shorter sales cycle – Effectiveness of campaigns can be measured within 1-2 days unlike other direct marketing efforts where this gestation period could be in weeks or months. • Requires lesser effort on the customer’s part - As the channel of responding is same as the initial channel for reaching out, responses can be made with a single click and no extra effort is required. © PromptCloud 2013, All rights reserved.
  6. 6. 13 Reasons for using Email Marketing (Contd.) • It can boost your sales figures – Gives faster conversions if carefully-crafted campaigns having special offers, pricing or contests are sent. • It can complement your segmentation strategy – With emails you can deliver different messages to different sects of prospective clients © PromptCloud 2013, All rights reserved.
  7. 7. 13 Reasons for using Email Marketing (Contd.) • You are in control of the design – Unlike social media, here you decide the no. of characters, as well as the kind and amount of media that goes into the mailer and the overall design of the email. • Has a greater attention span and a longer shelf life – Emails are lesser in no. than the no. of social media updates that one comes across © PromptCloud 2013, All rights reserved.
  8. 8. Thank You. You can view the full blog post here. Follow us on Twitter and Facebook. © PromptCloud 2013, All rights reserved.

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