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345 breeds of dogs
            600 km of footage
                         3.600 working hours
Directory


Directory .................................................................2

Headlines .........................
Headlines

The facts

        • 2,5 years of shootings an productions

        • 600 km of footage were produced

        ...
345 breeds of dogs
  600 km of footage
3.600 working hours
Media Package

• The DVD Package
     •   4 DVDs in a noble box with the most important 345 breeds of
         dogs from a...
Media Package

• 4 DVDs with appr. 90 mins. each

• Including hardcover-booklet (180 pages)

• Released in five languages ...
About the content

Within two-and-a-half years Martin Gerster and his team of pro-
fessionals created an innovative and wo...
An enormous project

The project manager and producer, Martin Gerster, long-time do-
gowner himself, is the CEO of PMC sin...
An enormous project

Following all these considerations the idea formed to produce a
compendium of all breeds of dogs on D...
345 breeds

The “RASSEHUND” compendium provides interesting back-
ground information and therefore is able to serve as dec...
345 breeds

Speaking of dogs for experienced owners, there are the Bullmas-
tiff and the Doberman who are definitely no br...
Working with dogs

There are no mean dogs

        It’s most clear for Martin Gerster that there definitely are
        no...
Who is behind it?
•	 PROmediaCARD Schweiz AG
     PMC Schweiz with CEO Martin Gerster, producer of many
     very successf...
Distribution channels


• Bookstores

• Amazon

• TV-Portal (Download of each breed)

• National and international distrib...
Contact


                                          PROmediaCARD Schweiz AG
                                              ...
PROmediaCARD Schweiz AG • Seestrasse 93 • CH-6052 Hergiswil (NW) • Telefon 0041 41 342 22 42 • Fax 0041 41 342 22 43 • Ema...
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Kompendium RASSEHUND (E)

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Informations about the compendium of purebred dogs

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Kompendium RASSEHUND (E)

  1. 1. 345 breeds of dogs 600 km of footage 3.600 working hours
  2. 2. Directory Directory .................................................................2 Headlines ................................................................3 Media Package .........................................................5 About the content ....................................................7 An enormous project ...............................................8 345 breeds ............................................................10 Working with dogs ................................................12 Who is behind it? ..................................................13 Distribution channels .............................................14 Contact .................................................................15 PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 2
  3. 3. Headlines The facts • 2,5 years of shootings an productions • 600 km of footage were produced • 3.600 working hours regarding all areas • Over 2.500 dogs were filmed in different coun- tries and various scenes • Portraits and information of 345 breeds • 107 working styles and sports are presented within highest filmic standards The success • Over 250.000 sold copies yet • Market presence all over Europe PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 3
  4. 4. 345 breeds of dogs 600 km of footage 3.600 working hours
  5. 5. Media Package • The DVD Package • 4 DVDs in a noble box with the most important 345 breeds of dogs from all around the world • Appealing shorts of every breed of 3 to 5 minutes length • The dogs are very lavishly filmed in natural surroundings • All disciplines of sports and working, e.g. Agility, Avalanche work, Companion dogs, Guide dogs for blind or highly visually impaired people, etc • The book • Very interesting knowledge transfer for long-time dog owners as much as for beginners • Reference book containing the following topics (digest): • Man and dog • ABC of breeds of dogs • Choice of the right breed • canine nutrition • Doggish care • Animal communication • Diseases and healing • Choice of puppies • Insurances • Training • Breeding and addresses • Glossary • Updates • Every two years the complete edition is revised and updated PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 5
  6. 6. Media Package • 4 DVDs with appr. 90 mins. each • Including hardcover-booklet (180 pages) • Released in five languages (D/F/I/E/ES) • First edition: 200.000 copies • Second edition: 250.000 copies • Highly valuable design Elaborated design of DVDs in synthetical boxes, to- gether with the book in velvet slipcase with pad- shaped stamping • Additional CD-Card containing special documen- tations of all ten FCI groups, each filmlet of about 20 Minutes especially for highly interested persons (20.000 copies edited) PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 6
  7. 7. About the content Within two-and-a-half years Martin Gerster and his team of pro- fessionals created an innovative and world first work of reference. On 4 DVDs you will be presented 345 breeds of dogs in image and sound. It’s an easy-to-use encyclopaedia for each and every dog lover, future dogowner and everyone else, who is interested in any way in man’s best friend. The book, containing many informations, practical advices and a large number of addresses, completes the compendium. With the first click the desired group, with the second the desired breed (e.g. German shepherd) is selected. Then you choose the favoured country (e.g. Germany) and the detailed description is shown on the screen. While you watch the dog having been filmed during several exer- cises on the training grounds, the narrator provides you with in- formation about size, weight, coat, life expectancy and ancestry. It is also referred to the fact for what sports or field of work the dog is appropriate, if it is easily trained or even a breed for eve- rybody. It’s an amazing piece of work, spoken of the fact that each breed was filmed with the same team. PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 7
  8. 8. An enormous project The project manager and producer, Martin Gerster, long-time do- gowner himself, is the CEO of PMC since the company was foun- ded. Earlier he led a German shepherd, nowadays Damon, a six-year- old White Shepherd, is on his side. Damon is an eager-to-learn, calm and sensitive stud dog with certificates for Avalanche work III and Companion dog III. To the producer of “RASSEHUND” it has always been a concern to help to find people the appropriate breed. In other words which breed, concerning its character, should not come into consideration. The rising of awareness of any interested person for the circum- stances and responsibility occurring when living with a dog are topics being dear to the producer’s heart. It has to be pointed out over and over again on what criteria a breed should be chosen, how it is properly cared for, what cost you’ll have to face and, most important of all, how great a res- ponsibility one takes when owning a dog. PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 8
  9. 9. An enormous project Following all these considerations the idea formed to produce a compendium of all breeds of dogs on DVD – until then only DVDs of particular breeds where for sale. “I put all my heart and soul into this world first project”, Martin Gerster affirms and goes on: „Firstly I dealt with a German pu- blisher who declined the project because it seemed to risky. So the only possibility left was to realise the idea myself and take the financing risk as well.“ „And now, after two-and-a-half years of organizing, production works and many sleepless nights I’m proud that the opus finally is thus successful on the market” In responsibility towards the topic and the customers, who al- ready own the compendium “Rassehund”, it has to be mentioned that updates are issues at regular intervals, which can be reques- ted by email. PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: Partner von: 9
  10. 10. 345 breeds The “RASSEHUND” compendium provides interesting back- ground information and therefore is able to serve as decision guidance. Concerning this, one could compare this compendium with so- mething similar to a travel brochure, only is our “brochure” an honest one. Altogether there are 427 F.C.I-acknowledged breeds, of which 32 only still exist on paper. In this compendium we restricted to 345 breeds and covered the most important nonetheless. We visited dogs all over Europe, partly with our camera people, partly with hired specialists of local TV stations. The several breeds are as truthfully and reliably introduced and described as possible. There are hounds for instance, which should only be led by huntsmen. Aanother example would be descriptions about what breeds shed less and what should do sports necessarily. PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 10
  11. 11. 345 breeds Speaking of dogs for experienced owners, there are the Bullmas- tiff and the Doberman who are definitely no breeds for beginners. Whereas the Hovawart is a well known family dog is and the Toy- Pudel enjoys frequent walks. But one has to concentrate on him a lot, otherwise he ends up yapping. Even crossbreeds are mentioned both in the book and the DVDs and for dog owners themselves there are lots of tips and advice. The 4 DVDs are supplemented by a 180-page book, printed in 4-color, with tips of vets, suggestions for proper nutrition, breeder’s addresses, puppy schools an any other trainings. The compendium is available at specialised shops, vets and on amazon. PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 11
  12. 12. Working with dogs There are no mean dogs It’s most clear for Martin Gerster that there definitely are no mean dogs, but character, nature and instinct of the parent dogs are to be considered at all costs to lead a pleasant life together. For dogs it is absolutely necessary to live out their ins- tincts as far as possible. To enable that the owners have to work with them. The compendium “Rassehund” presents 107 various pos- sibilities of work and occupation, in connection with the appropriate dogs. In every portrait you will find a menu option, indicating the suitable occupation, work or sports. As authors the renowned experts Hans Reber, Ph.D, and Peter A. Widmer, Ph.D. could be acquired. PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 12
  13. 13. Who is behind it? • PROmediaCARD Schweiz AG PMC Schweiz with CEO Martin Gerster, producer of many very successful multimedia and promotions productions. EU-wide, national and international sales locations and part- nerships provide a well established distribution network • References The “Rassepferd” Compendium (in progress), JU-Air, cities of Zurich, Berlin, Stockholm and Paris, Thailand, Daimler Chrysler, Jaguar, Casio, Diesel Jeans, etc. • Text Text contributions of renowned authors as such as Hans Reber, Ph.D. and Peter A. Widmer, PhD. • Filming PMC’s own team, Swiss Television SF, German Television ZDF, Spanish Television, BBC London • Partners Swiss Televison (SF), ZDF, BBC London, Spanish Television PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 13
  14. 14. Distribution channels • Bookstores • Amazon • TV-Portal (Download of each breed) • National and international distribution • Teaching aids in schools and training posts • Distibution through established distribution partners and international co-operation associates • Direct marketing via dogs’ sites, various contact points and via several associations • “Tailored” editing of target groups without wastage • First edition of 200.000 copies in five languages was sold out quickly PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 14
  15. 15. Contact PROmediaCARD Schweiz AG Martin Gerster, CEO Seidenhofstr. 14, Postfach 4122 CH-6000 Luzern 4 T +41 41 342 22 42 • F +41 41 342 22 43 • info@pmcc.ch PROmediaCARD Schweiz AG Zweigniederlassung Deutschland Sascha Setka Distribution EU Sudetenstrasse 24 D-94060 Pocking T +49 6120 99 50 17 • F +49 6120 99 50 179 info@promediacard.de • www.promediacard.de Copyright © PROmediaCARD Schweiz AG. All rights for imagery of this brochure reserved. For imagery of PROmediaCARD Schweiz AG: Any use of pictures and ideas is only permitted with explicit written authorization of PROmediaCARD Schweiz AG. PROmediaCARD Schweiz AG • info@pmcc.ch in cooperation with: 15
  16. 16. PROmediaCARD Schweiz AG • Seestrasse 93 • CH-6052 Hergiswil (NW) • Telefon 0041 41 342 22 42 • Fax 0041 41 342 22 43 • Email info@pmcc.ch • www.pmcc.ch

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