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LinkedIn Tutorial – How to Maximize LinkedIn

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Social media is here to stay – so how is it relevant to you? This presentation discusses why business professionals should optimize their LinkedIn profile and how it will benefit their business and personal brand. For beginners and advanced users alike.

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LinkedIn Tutorial – How to Maximize LinkedIn

  1. 1. LinkedIn Tutorial How to Maximize LinkedIn Session 1 Presented by Jen Weissman Martino Principal, Project X Media©2012 Project x media project X Media projectxmedia.com | (858) 792-9685
  2. 2. Discussion Overview • Social Media is Here to Stay • How LinkedIn is relevant to YOU • Define your Personal Brand • Beginning with LinkedIn • 2nd Session: Advanced Training©2012 Project X Media projectxmedia.com | (858) 792-9685
  3. 3. The World is Changing… Are You? – Ken Olsen, founder of legendary minicomputer company DEC©2012 Project X Media projectxmedia.com | (858) 792-9685
  4. 4. Social Media Revolution 2012©2012 Project X Media projectxmedia.com | (858) 792-9685
  5. 5. It’s NOT Business as Usual • Traditional: signage, direct mail, magazines, newspapers, radio, television. • In addition we NOW have: websites, email, search engines, blogs, mobile devices, podcasts. (He just doesn’t get it.)©2012 Project X Media projectxmedia.com | (858) 792-9685
  6. 6. B2B is Happening Using Social Media©2012 Project X Media projectxmedia.com | (858) 792-9685
  7. 7. Social Media Facts & Figures©2012 Project X Media projectxmedia.com | (858) 792-9685
  8. 8. What is LinkedIn • LinkedIn operates the • Create profile that world’s largest professional summarizes your network on the Internet with professional more than 175 million accomplishments members in over 200 • Your profile helps you find countries and territories. and be found by former – As of June 30, 2012 (the end of the colleagues, clients and second quarter), professionals are signing up to join LinkedIn at a rate partners of approximately two new members per second. • Add more connections by invitation©2012 Project X Media projectxmedia.com | (858) 792-9685
  9. 9. Through Your Network you Can: • Find potential clients, service providers, subject experts • Be found for business opportunities • Discover inside connections that can help you land jobs and close deals • Get introduced to other professionals through the people you know©2012 Project X Media projectxmedia.com | (858) 792-9685
  10. 10. How is Credibility and Reputation Built • People do business with people that are have great reputation and are credible • You can tell people you are “trustworthy”, but most likely your sphere of influence plays a huge role in buying decisions©2012 Project X Media projectxmedia.com | (858) 792-9685
  11. 11. Reasons to Optimize Your Profile • Increase traffic that your professional websites receives from search engines • LinkedIn is an authority site in search engines which enables profiles to be seen, indexed and rank in the search results • Linking your company’s websites to an employee’s LinkedIn profile improves Page Rank©2012 Project X Media projectxmedia.com | (858) 792-9685
  12. 12. LinkedIn Basics • Create your profile – What do people see in Google when they search for your name? – If you’re on LinkedIn, you can control one of the top results that people find.©2012 Project X Media projectxmedia.com | (858) 792-9685
  13. 13. Creating your Profile on LinkedIn • Share your basic information • Quick snapshot of you and your personal brand • After your name, craft informative headline (in current job title) – professional “headline” to include expertise and personality • Location and Industry • Maiden Name/Former • Add connections – Email, import, look for colleagues, classmates©2012 Project X Media projectxmedia.com | (858) 792-9685
  14. 14. Testimonials • Write testimonials – The more you write, the more you will receive in return©2012 Project X Media projectxmedia.com | (858) 792-9685
  15. 15. LinkedIn Answers • Ask/answer questions in your professional network – Ask question, share it, pick the connections, then receive answers • Answer questions (find questions in your area of expertise) – Become a LinkedIn expert©2012 Project X Media projectxmedia.com | (858) 792-9685
  16. 16. LinkedIn Groups • 50 Groups max • Find groups in your profession/expertise • Great way to build personal brand©2012 Project X Media projectxmedia.com | (858) 792-9685
  17. 17. Google Search (with LinkedIn Profile)©2012 Project X Media projectxmedia.com | (858) 792-9685
  18. 18. Google Search without LinkedIn Profile Protected for client’s privacy. Contact me to for additional examples.©2012 Project X Media projectxmedia.com | (858) 792-9685
  19. 19. Optimize your LinkedIn Profile • Include compelling • Description info about yourself in • Current the professional Title • Summary • Use keywords • Specialties • Leverage SEO keywords that you want to be found for©2012 Project X Media projectxmedia.com | (858) 792-9685
  20. 20. Public Profile and Vanity URL • Claim your name©2012 Project X Media projectxmedia.com | (858) 792-9685
  21. 21. Join Groups on LinkedIn • Join groups where your • Answer questions to prospective clients are (not demonstrate your knowledge where your peers are) and expertise • Build relationships and increase • Increase your recommendations visibility as well as credibility (use a personal note, not the • Take part in discussion forums template) • Offer help to connect people or offer advice©2012 Project X Media projectxmedia.com | (858) 792-9685
  22. 22. Connect Groups and People related to your specialty:©2012 Project X Media projectxmedia.com | (858) 792-9685
  23. 23. Find Groups Related to your Specialty©2012 Project X Media projectxmedia.com | (858) 792-9685
  24. 24. Answers©2012 Project X Media projectxmedia.com | (858) 792-9685
  25. 25. Ask & Answer Questions©2012 Project X Media projectxmedia.com | (858) 792-9685
  26. 26. LinkedIn Best Practices • Complete your Profile • Build Connections Over Time • Write/Receive Recommendations • Participate in Answers (become an expert) • Join Groups/Create your Own©2012 Project X Media projectxmedia.com | (858) 792-9685
  27. 27. z www.projectxmedia.com ©2009 project x X Media ©2012 Project media projectxmedia.com | | (858) 792-9685 projectxmedia.com (858) 792-9685

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