Wijnand jongen

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Wijnand jongen

  1. 1. KEY TRENDS FOR E-COMMERCE Wijnand Jongen Chairman Executive Committee Ecommerce Europe CEO Thuiswinkel.org Barcelona June17, 2014
  2. 2. B2C E-commerce in Europe • Representing Europe’s online merchants • Selling B2C goods and services • A € 363 bn ($ 496.9 bn) market • 15+ national e-commerce associations Who Do We Represent? © Ecommerce Europe Page: 2www.ecommerce-europe.eu
  3. 3. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Welcome To Our Preferred Business Partners Page: 3
  4. 4. © Ecommerce Europe www.ecommerce-europe.eu Ecommerce Europe proposes an integrated pan European perspective on 5 key policy areas: 1. Internet security & privacy 2. Consumer rights 3. E-payments 4. Tax Issues 5. E-logistics 1. Public Affairs Page: 4
  5. 5. Page: 5© Ecommerce Europe www.ecommerce-europe.eu Round Tables 2014 & 2015 • Milan • Madrid • Dublin • London • Amsterdam • Poznan • Helsinki • Copenhagen • Paris • Berlin 2. Networking Page: 5 Round Tables, Pre-conferences, GES, National Association Events In cooperation with:
  6. 6. © Ecommerce Europe www.ecommerce-europe.eu 3. Research: B2C E-commerce Reports Page: 6 Reports include Country Profiles, Trends and 30+ Infographics For free light version downloads of reports: research@ecommerce-europe.eu Powered by:In cooperation with:
  7. 7. KEY B2C E-COMMERCE FIGURES Of Goods And Services
  8. 8. 2013 Key B2C E-commerce Data of Goods and Services at a Glance Top 10 e-commerce countries in turnover (EUR billion) USA € 315.4 China € 247.3* UK € 107.1 Japan € 81.3 Germany € 63.4 France € 51.1 Australia € 26.9 Canada € 18.0 Russia € 15.5 S. Korea € 15.2 * B2C & C2C goods & services, excluding insurances 7,233 million people live in the world 2,668 million people use the Internet 1,181 million people are e-shoppers 16% 37% 100% € 1,173.5 bn Turnover E-commerce Goods & Services “1,878 million estimated social media users” © Ecommerce Europe June 2014 www.ecommerce-europe.eu info: info@ecommerce-europe.eu for reports: research@ecommerce-europe.eu Ecommerce Europe Rue de Trèves 59-61 | B-1000 Brussels | Belgium Tel: +32 (0) 2 502 31 34 Twitter: @Ecommerce_eu Global Global €1,173.5 bn +13.6% Total B2C e-sales 2013 of goods and services 1 2 3 73.4% Share of Internet users accessing the web through a mobile device* *Average worldwide Cross-border B2C E- commerce Most popular countries: USA 45% UK 37% China / HK 26% Canada 18% Australia 16% Germany 14% Asia-Pacific Europe North America Latin America MENA Africa Others € 406.1 bn € 363.1 bn € 333.5 bn € 37.9 bn € 11.9 bn € 2.3 bn € 18.7 bn +16.7% +16.3% +06.0% +24.6% +32.6% +11.9% +10.8% GOMSEC Global Online Measurement Standard B2C E-Commerce “94 million consumers buy cross-border and this number is expected to grow in 2014” Estimated share of online goods in total retail of goods 4.2% ‘Global B2C E-commerce report will be published in Fall 2014’
  9. 9. 2013 Key B2C E-commerce Data of Goods and Services at a Glance ; Top 5 mature e-commerce countries in turnover (million) UK € 107,157 Germany € 63,400 France € 51,100 Austria € 10,970 Netherlands € 10,583 Top emerging countries Russia € 15,500 Spain € 14,414 Italy € 11,268 Poland € 5,225 816 million people live in Europe 565 million people use the Internet 264 million people are e-shoppers 1 2 3 2, , +jobs directly or indirectly via e-commerce 54% Goods 46% Services 32% 69% 100% € 363.1 bn Turnover E-commerce Goods & Services 645,000+ estimated online businesses 3.7 billion+ number of parcels annually (f) Estimated share of online goods in total retail of goods 5.7% “443 million social media users” Europe West Central South North East € 177.7 bn € 93.3 bn € 40.8 bn € 31.9 bn € 19.3 bn +12.4% +22.7% +18.9% +12.7% +47.3% 2.2% eGDP Europe € 363.1 bn 16.3% EU28 € 317.9 bn 14.7% € 16.4 trn GDP 2013 © Ecommerce Europe June 2014 www.ecommerce-europe.eu info: info@ecommerce-europe.eu for reports: research@ecommerce-europe.eu Rue de Trèves 59-61|B-1000 Brussels |Belgium Tel: +32 (0) 2 502 31 34 Twitter: @Ecommerce_eu Powered by: In cooperation with: Free download at: https://www.ecommerce-europe.eu/ facts-figures/free-downloads
  10. 10. Western Europe Europe € 363.1 bn +16.3% EU 28 € 317.9 bn +14.7% Western Europe € 177 bn +12.4% Total B2C E-commerce 2013 of goods & services 59% 88% 100% 161 million people live in Western Europe 142 million people use the Internet 95 million people are e-shoppers € 177.7 bn Turnover E-commerce Goods & Services 43.5% Services 56,5% Goods 9.5% Estimated share of online goods in total retail of goods Estimated 72% of active Internet users are on social media E-commerce GDP 3.45% Total GDP € 5,163 bn 1 2 3 Ranking Western Europe in turnover (EUR million) 2013 Key B2C E-commerce Data of Goods and Services at a Glance The Netherlands Belgium France United Kingdom Ireland 1 United Kingdom € 107,157 2 France € 51,100 3 The Netherlands € 10,583 4 Ireland € 4,600 5 Belgium € 3,820 6 Luxembourg € 460 Powered by: © Ecommerce Europe June 2014 www.ecommerce-europe.eu info: info@ecommerce-europe.eu for reports: research@ecommerce-europe.eu Twitter: @Ecommerce_eu Free download at: https://www.ecommerce-europe.eu/ facts-figures/free-downloads In cooperation with: National e-commerce Associations: Belgium France Ireland Netherlands
  11. 11. Central Europe Europe € 363.1 bn +16.3% EU 28 € 317.9 bn +14.7% Central Europe € 93.3 bn +22.7% Total B2C Ecommerce 2013 of goods & services 165 million people live in Central Europe 130 million people use the Internet 68 million people are e-shoppers € 93.3 bn Turnover E-commerce Goods & Services 41.3% Services 58.7% Goods 7.0% Estimated share of online goods in total retail of goods Estimated 72% of active Internet users are on social media E-commerce GDP 2.20% Total GDP € 4,237 bn 1 2 3 Ranking Central Europe in turnover (EUR million) 2013 Key B2C E-commerce Data of Goods and Services at a Glance 1 Germany € 63,400 2 Austria € 10,970 3 Switzerland € 10,200 4 Poland € 5,225 5 Czech Republic € 2,160 6 Hungary € 810 7 Slovakia € 330 8 Slovenia € 180 56% 100% 88% 41% 79% 100% Germany Poland Hungary Czech Republic Austria Slovakia Switzerland National e-commerce Associations: Austria Czech republic Poland Switzerland Powered by: © Ecommerce Europe June 2014 www.ecommerce-europe.eu info: info@ecommerce-europe.eu for reports: research@ecommerce-europe.eu Twitter: @Ecommerce_eu Free download at: https://www.ecommerce-europe.eu/ facts-figures/free-downloads In cooperation with:
  12. 12. Southern Europe Europe € 363.1 bn +16.3% EU 28 € 317.9 bn +14.7% Southern Europe € 41 bn +18.9% Total B2C Ecommerce 2013 of goods & services 59% 212 million people live in Southern Europe 125 million people use the Internet 48 million people are e-shoppers € 40.8 bn Turnover E-commerce Goods & Services 57.5% Services* 42.5% Goods* 2.3% Estimated share of online goods in total retail of goods Estimated 72% of active Internet users are on social media E-commerce GDP 1.11% Total GDP € 3,671 bn 1 2 3 Ranking Southern Europe in turnover (EUR million) 2013 Key B2C E-commerce Data of Goods and Services at a Glance Italy Spain Greece 1 Spain € 14,414 2 Italy € 11,268 3 Turkey € 8,930 4 Greece € 3,200 5 Portugal € 2,600 6 Croatia € 240 7 Cyprus € 140 8 Malta € 25 * Based on countries: Spain, Italy & Portugal 23% 59% 100% National e-commerce Associations: Greece Turkey Spain Italy Portugal Powered by: © Ecommerce Europe June 2014 www.ecommerce-europe.eu info: info@ecommerce-europe.eu for reports: research@ecommerce-europe.eu Twitter: @Ecommerce_eu Free download at: https://www.ecommerce-europe.eu/ facts-figures/free-downloads In cooperation with:
  13. 13. Northern Europe Europe € 361.1 bn +16.3% EU 28 € 317.9 bn +14.7% Northern Europe € 31.9 bn +12.7% Total B2C Ecommerce 2013 of goods & services 90% 100% 32 million people live in Northern Europe 29 million people use the Internet 19 million people are e-shoppers € 35.9 bn Turnover E-commerce Goods & Services 49% Services 51% Goods 7.2% Estimated share of online goods in total retail of goods Estimated 18 million social media users E-commerce GDP 2.37% Total GDP € 1,349 bn 1 2 3 Ranking Northern Europe in turnover (EUR million) 2013 Key B2C E-commerce Data of Goods and Services at a glance 1. Sweden € 8,622 2. Denmark € 8,367 3. Norway € 7,600 4. Finland € 6,500 5. Lithuania € 360 6. Iceland € 230 7. Latvia € 180 8. Estonia € 130 58% 90% 100% National e-commerce Associations: Norway Denmark Finland Finland Iceland Denmark Sweden Norway Finland Estonia Latvia Lithuania Powered by: © Ecommerce Europe June 2014 www.ecommerce-europe.eu info: info@ecommerce-europe.eu for reports: research@ecommerce-europe.eu Twitter: @Ecommerce_eu Free download at: https://www.ecommerce-europe.eu/ facts-figures/free-downloads In cooperation with:
  14. 14. Eastern Europe Europe € 363.1 bn +16.3% EU 28 € 317 bn +14.7% Eastern Europe € 19.3 bn +47.3% Total B2C Ecommerce 2013 of goods & services 56% 100% 248 million people live in Eastern Europe 139 million people use the Internet 34 million people are e-shoppers € 19.3 bn Turnover E-commerce Goods & Services 25% Services 75% Goods 2.1% Estimated share of online goods in total retail of goods Estimated 40% of active Internet users are on social media E-commerce GDP 0.96 % Total GDP € 2,024 bn 1 2 3 Ranking Eastern Europe in turnover (EUR million) 2013 Key B2C E-commerce Data of Goods and Services at a Glance Ukraine Romania 1 Russia € 15,500 2 Ukraine € 1,850 3 Romania € 1,040 4 Bulgaria € 200 # Other countries¹ € 747 Russia Bulgaria 1 Other countries include: Albania, Belarus, Bosnia & Herzegovina, FYR Macedonia, Moldova, Kosovo, Montenegro and Serbia. 88% 14% 56% 100% National e-commerce Associations: Russia Ukraine Powered by: © Ecommerce Europe June 2014 www.ecommerce-europe.eu info: info@ecommerce-europe.eu for reports: research@ecommerce-europe.eu Twitter: @Ecommerce_eu Free download at: https://www.ecommerce-europe.eu/ facts-figures/free-downloads In cooperation with:
  15. 15. © Ecommerce Europe www.ecommerce-europe.eu Free downloads! Page: 15 research@ecommerce-europe.eu Powered by: In cooperation with:
  16. 16. 16© GfK 2014 | Remaining engaged | Global E-Commerce Summit ENGAGING SHOPPERS How to build fruitful and relevant relationships with consumers online Andrew Phipps, Global Director Online Retail, GfK
  17. 17. 17© GfK 2014 | Remaining engaged | Global E-Commerce Summit What’s going on: device sales, online access and e-commerce
  18. 18. 18© GfK 2014 | Remaining engaged | Global E-Commerce Summit Global Sales Value % 2013/2014 estimated; global consumer tech devices retail sales revenue in USD - top tier products; Source: GfK, December 2013 Smartphones and tablets are taking an increasing proportion of the global spend of technical devices 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2010 2011 2012 2013 2014 Fcst Smartphone Tablet PC Laptop Feature Phone LCD TV Desk PC Digital Still Camera Smartphones, tablets, and laptops account for >50% of global spending Combined smartphone/ tablet share of spending continues to increase …bringing access to e-commerce to a greater number of people with each device sold
  19. 19. 19© GfK 2014 | Remaining engaged | Global E-Commerce Summit Tablets Smartphones Source: Total market including 2014 estimation by GfK Trends and Forecasting| Y axis shows units in millions 0 50 100 150 200 250 300 2010 2011 2012 2013 2014 North America 0 50 100 150 200 250 2010 2011 2012 2013 2014 West Europe 0 20 40 60 80 100 2010 2011 2012 2013 2014 East Europe 0 100 200 300 400 500 2010 2011 2012 2013 2014 China 0 50 100 150 2010 2011 2012 2013 2014 South America 0 50 100 150 200 2010 2011 2012 2013 2014 MEA 0 50 100 150 200 2010 2011 2012 2013 2014 Emg. Asia 0 20 40 60 80 100 2010 2011 2012 2013 2014 Dev. Asia Smartphones still dominate in all regions; tablet sales continue to increase *developed: North America, WestEU, Developed APAC / emerging: Latin America CEE, Emerging APAC, Middle East & Africa Smartphone sales increased 48% in the developed world, but 164% in the emerging countries*
  20. 20. 20© GfK 2014 | Remaining engaged | Global E-Commerce Summit *CIS – Commonwealth of Independent States (Former Soviet Republics: Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russian Federation, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan); Source: International Telecommunication Union 2013 Europe 67% The Americas 48% CIS* 46% Arab states 19% APAC 22% Africa 11% Global fixed and mobile internet penetration is continuously growing Europe 74% The Americas 61% CIS* 52% Arab states 37% APAC 32% Africa 16%
  21. 21. 21© GfK 2014 | Remaining engaged | Global E-Commerce Summit 20132012 19.0% 8.5% 15.3% 13.6% 10.4% 2010 16.8% 2011 11.7% 20092006 2007 2008 6.3% Online shopping is showing no signs of decreasing * AT, BE, CH, DE, GB, ES, FR, IT, NL, PT ** CE, IT, OE, MTG, Photo, Telecom, SDA, PersDiag, MDA Share of technical consumer goods sold online …and as online access reaches maturity is likely to continue to show strong growth
  22. 22. 22© GfK 2014 | Remaining engaged | Global E-Commerce Summit As countries reach parity in terms of online access we should expect to see this number rise GfK panelmarket sales full year 2013 Sales value [%] [01-12/2013] 19% 81% GB 73.8% 76.1% IT 92.3% BE PTES 91.1% 93.2% 97.1% AT 83.1%82.0% FRNL CH 79.0%77.4% DE 2 1 4 3 5Total Sales Ranking Internet Traditional Sales Internet Sales 23.9% 22.6% 6.8%8.9% 7.7%18.0% 16.9%21.0%26.2% 2.9%
  23. 23. 23© GfK 2014 | Remaining engaged | Global E-Commerce Summit How to engage with the connected consumer?
  24. 24. 24© GfK 2014 | Remaining engaged | Global E-Commerce Summit The shift from a connected to a super-connected world is happening now and it is driven by multi devices 70% of people accessing the internet globally use more than one device to connect
  25. 25. 25© GfK 2014 | Remaining engaged | Global E-Commerce Summit Source: 2013 Roper Reports® Worldwide – Consumer behaviour and attitudes in 31 markets The explosion of digital devices and internet accessibility have changed the way consumers… SearchShop Communicate Engage with brands Gather information
  26. 26. 26© GfK 2014 | Remaining engaged | Global E-Commerce Summit The Omni-channel experience is complex: Shopper wants it to appear simple and feel pain free Bricks and Mortar Clicks and Mortar Pure Players Catalogue Mail Order Physical Stores Location Physical Stores Catalogue Mail Order TV Channel Online High Street Out of Town Travel City/Rural New product – Own bought New product – 3rd Party Seller New product – Own bought New product – 3rd Party Seller Pre-Owned Deal of the Day Sites Standard Dimensions M-commerce (mobile) E-commerce (online) S-commerce (social) Device Manufacturer Product Apps Mobile site Research Research Online / Purchase Online Research Online / Purchase Offline Research Offline / Purchase Online Research Offline / Purchase Offline Click and Collect Click and Reserve Retailers Manufacturer Direct Direct to Website Via Search Engine Via an App ‘Local’ Site ‘International’ Site Smart Phone Laptop Tablet Desk top Geo- Demographic Payment method Delivery location Postcode of purchaser Gender Age Referring site Time of day Day of weekshopper
  27. 27. 27© GfK 2014 | Remaining engaged | Global E-Commerce Summit Many people are online 24 hours a day… Home Work Play …and they use various devices to actively access online content from the moment they wake to the moment they sleep. 24 7Connectivity Hours
  28. 28. 28© GfK 2014 | Remaining engaged | Global E-Commerce Summit *Source: Meta analysis of German ROPO studies, Overview 2013. Presentation dated January 2014. Industries: Travel, Banking, Gas, Electricity, Insurance, Power tools, Print Cartridges, Tyres, Garden. Sample Purchase Journey based on GfK research As we’ve seen purchase pathways can be extremely complex Retailers and brands need to know what influences consumers decision making In general, consumers search between 3 and 14 times Max. research period 91 days Read blog Forum Watch video on mobile Reviews Apps
  29. 29. 29© GfK 2014 | Remaining engaged | Global E-Commerce Summit Incentivizing decision making Greatest e-tailing challenge: increasing the number of browsers who can be turned into buyers At any point in the journey there is a risk that the ‘shopper’ will abandon a potential transaction. Online Shopper APP Click thru Direct URL Search Paid Un-paid Promoted email Social media Retailer Personal recommendation Direct product search Feature search Category search Promoted product Evaluate product selected ‘Stars’ Availability Description Price VideoImage Customer reviews Comparabl e products Add to basket Leave site Carry on shopping Decision Checkout Abandon ‘Site Usability ‘Previous experience
  30. 30. 30© GfK 2014 | Remaining engaged | Global E-Commerce Summit To succeed…
  31. 31. 31© GfK 2014 | Remaining engaged | Global E-Commerce Summit Be present Optimise the message Clear and consistent brand messaging Focus on the individual customer Create seamless cross channel experiences Know your customers and strengthen your relationship Price is not enough Create positive experiences Make online engaging on all multi-sensory levels On all devices, anytime, anywhere Ubiquity & Brand Consistency Seamless CRM Address Channel USP
  32. 32. 32© GfK 2014 | Remaining engaged | Global E-Commerce Summit Engage! As disengaging is not an option… Convertingbrowsertobuyer • Being where the shopper is • Understanding what the shopper wants, when they want it and how they want it • Increasing return visits • Positive social media contribution • Recognized as a positive user experience Converting browser to buyer Engaging Convertingbrowsertobuyer • Static e-commerce presence with no sign of development • Lacking mobile or tablet enabled website • Hope for one-off visitors to drive sales • Social media seen as a hard selling tool • User experience underwhelms Abandonment rates remain high Disengaging
  33. 33. 33© GfK 2014 | Remaining engaged | Global E-Commerce Summit Make smart decisions Understand today’s consumers to meet their evolving needs in the future and identify behaviours that inform your media, content and commercial plans Connect and integrate data from multiple sources to make your data smarter and generate insights and business decisions not possible before Evaluate and optimize communications to reach the right market through the right channel at the right time Understand and embrace mobile to ensure the offer is relevant and engaging
  34. 34. 5 MEGATRENDS FOR THE FUTURE Source: iStock
  35. 35. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Page: 35 Megatrend 1 MEGATREND 1: CONVERGENCE OF ALL CHANNELS
  36. 36. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu All The Way To Instant And Blended Commerce Page: 36 Megatrend 1: Convergence of Channels
  37. 37. Source: iStock MEGATREND 2: INTERNET OF THINGS
  38. 38. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Wearables for personal benefit Page: 38 Megatrend 2: Internet of Things
  39. 39. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Products will become digital Page: 39 Megatrend 2: Internet of Things
  40. 40. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Products will also become touchpoints Page: 40 Megatrend 2: Internet of Things
  41. 41. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Shoes coach you to do better.. Page: 41 Megatrend 2: Internet of Things
  42. 42. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Big Data Will Tell It All Page: 42 Megatrend 2
  43. 43. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Our Smartphone Will Help Us Get Better Page: 43 Megatrend 2: Internet of Things
  44. 44. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Daphne: “I carry my life close to me” Page: 44 Megatrend 2: Internet of Things
  45. 45. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu The Diaper Tells You When It Needs Changing Page: 45 Megatrend 2: Internet of Things
  46. 46. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Disney’s Magic Band offer access to.. Page: 46 Megatrend 2: Internet of Things
  47. 47. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu We will wear Google or Nintendo lenses Page: 47 Megatrend 2: Internet of Things
  48. 48. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu How 3D Printing Will Change The World Page: 48 A New Digital Revolution In Itself Less (local) stock Production of lighter & ‘impossible’ products Quicker design & production process Mass one-on- one production
  49. 49. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu And Be Disruptive to a lot of Industries Page: 49
  50. 50. MEGATREND 3: THE SUPER CONSUMER “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else...”
  51. 51. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu The Super Consumer Is Almighty Page: 51 Megatrend 3
  52. 52. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Page: 52
  53. 53. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu 1 Thing Remains: Great Customer Experience Page: 53 Megatrend 3: The Super Consumer
  54. 54. MEGATREND 4: RE-ECONOMY “If I had asked people what they wanted, they would have said faster horses.” Henri Ford
  55. 55. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Major Developments: •Peer-to-Peer • The Shared Economy • The Sustainable Economy Re-economy Page: 55 Megatrend 4
  56. 56. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu The Peer2Peer Economy Page: 56 Megatrend 4: Re-economy
  57. 57. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Why Buy When You Can Share? Page: 57 Megatrend 4: Re-economy
  58. 58. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu The Shared Economy Page: 58 Megatrends 4: Re-economy
  59. 59. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Why Lend At A Bank..? Page: 59 Megatrends 4: Re-economy
  60. 60. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu The Growth Of Share Economy Is Spectacular Page: 60 SOURCE: online search; Marktplaats.nl; Forrester 969393929491 2007 +1% p.a. 20122011201020092008 Consumer-to- consumer (C2C) turnover grows 28 times as fast as total retail turnover Total retail turnover the Netherlands In billions of euros Many new C2C platforms have emerged in recent years C2C platforms Year of establishment 20041995 1999 2008 2009 2010 2011 2012 1 There is only data available from 2010 and growth 2012-2013 for 2010-2012 a growth of 20% has been assumed (growth online market was 19% p.a. in these years) 2010 2012 20132011 ~97,5 ~11 ~14 Turnover Marktplaats.nl1 In billions of euros 28%
  61. 61. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Sustainability-Conscious Consumers Are Still Rare Page: 61 Let alone retailers… 22% of the consumers have already adapted their shopping behavior: • to environmentally conscious production • animal-friendly produced products • under responsible working conditions • with real purchase rates Especially younger, highly educated people are sensitive to sustainability- conscious purchasing
  62. 62. MEGATREND 5: IT’S A GLOBAL COMPETION “Start with the customer and work backwards.“ Jeff Bezos, CEO Amazon
  63. 63. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Cross Border E-commerce is Growing Rapidly Page: 63 SOURCE: EC (2013) Consumer Attitudes Towards Cross Border Trade and Consumer Protection 15 10 7 8 7 +21% p.y. 8 6 444 +19% p.y. 20122011201020092008 Consumers that bought products online outside of their own country in the last 12 months Within the EU Outside of the EU Percentage
  64. 64. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu The UK, Germany and France Are in The Lead Page: 64 with regard to cross-border e-commerce SOURCE: Civic Consulting (2011); “Consumer market study on the functioning of eCommerce” in EC (2012) Bringing eCommerce benefits to customers In which countries did you buy products/services online (%, 2011)? Austria Belgium Denmark Finland France Germany Italy Luxembourg Netherlands Portugal Spain Sweden U.K. Total 13 20 48 40 29 20 29 19 21 41 28 34 … 24 … 2 3 4 1 31 4 4 3 1 2 3 2 8 4 3 2 3 3 5 … 5 3 4 8 3 6 4 Italy 4 38 8 7 3 11 4 5 … 3 2 3 6 6 Nether- lands 2 0 1 1 1 3 2 0 2 0 0 2 3 2 Poland 1 2 2 2 5 4 7 2 4 21 … 3 8 5 Spain 1 1 22 22 1 2 2 1 1 1 1 … 2 2 Sweden United KingdomAustria 2 … 1 2 15 4 4 19 15 1 5 2 3 5 Belgium 0 0 … 5 2 4 2 1 2 1 2 15 2 2 Denmark 90 26 32 38 41 … 36 78 43 18 22 32 21 27 GermanyFrance 5 42 5 5 … 9 26 43 11 16 27 9 17 14 Country of origin Country where products/services were purchased Percentage > 10%
  65. 65. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu The Americans Concur the World Page: 65 And control more and more of the retail infrastructure
  66. 66. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu And the Chinese are coming! Page: 66
  67. 67. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Page: 67
  68. 68. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Page: 68 Yet, It Is All About Opportunities
  69. 69. FINAL CONCLUSIONS Abraham Lincoln — 'The best way to predict your future is to create it'
  70. 70. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu Shopping On The Electronic Highway 1997 Page: 70
  71. 71. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu 1997 Page: 71
  72. 72. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu 1997 Page: 72
  73. 73. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu 1997 Page: 73
  74. 74. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu We’re Moving Into A New Era Page: 74 3D Printing BIG DATA Re-Economy Shared Economy Internet of Things Anyway: Change Ahead! Globalization Sustainable Economy Changing Consumer Behavior
  75. 75. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu It’s All About Innovation, Talent and People Page: 75 Not the strongest but the most adaptable survive !
  76. 76. © Ecommerce Europe 6/19/2014 www.ecommerce-europe.eu The Future Is Yours Page: 76 There’s a business case for everyone! Source: Estimote iBeacon (http://youtu.be/sUIqfjpInxY)
  77. 77. Ecommerce Europe: Get Involved! European Reports Reports include country profiles, trends and Infographics. Reports contain countries ● Eastern: Rom, Rus, Ukr, a.o. ● Western: BeNeLux, Fra, Ire, UK ● Southern: Gre, It, Port, Spa, Turk, a.o. ● Northern: Den, Est, Fin, Lat, Lith, Nor, Swe, a.o. ● Central: Aus, CR, Germ, Hun, Pol, Swi, a.o. 15+ leading e-commerce associations © Ecommerce Europe May 2014 www.ecommerce-europe.eu info: info@ecommerce-europe.eu reports: research@ecommerce-europe.eu Rue de Trèves 59-61 | B-1000 Brussels |Belgium Tel: +32 (0) 2 502 31 34 Twitter: @Ecommerce_eu 32% West Central South North East $ 243.2 bn $ 127.7 bn $ 55.8 bn $ 43.6 bn $ 26.4 bn +15.6% +22.8% +18.8% +12.5% +53.0% GOMSEC Global Online Measurement Standard ECommerce Round Tables Meetings in 8 European cities for e-commerce experts and invitees 2, , +jobs directly or indirectly via e-commerce 550,000 + estimated online businesses 3.7 bn + number of parcels annually (f) 816 million people live in Europe 565 million people use the Internet 264 million people are e-shoppers Europe $ 497.0 bn +19% EU28 $ 435.2 bn +18% 69% 100% Free download at: https://www.ecommerce-europe.eu/facts-figures/free-downloads
  78. 78. THANK YOU! ANDREW.PHIPPS@GFK.COM
  79. 79. © Ecommerce Europe www.ecommerce-europe.eu Have A Great Global E-commerce Summit 2014! Page: 79 Barcelona, June 8,9,10 2015 www.e-commercesummit.com Ecommerce Europe www.ecommerce-europe.eu info@ecommerce-europe.eu Twitter: @Ecommerce_eu For reports: research@ecommerce-europe.eu www.wijnandjongen.com Twitter: @wijnandjongen

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